{"id":152312,"date":"2025-03-23T20:26:28","date_gmt":"2025-03-23T20:26:28","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/how-to-drive-business-to-your-salon-or-barbershop\/"},"modified":"2025-03-23T20:26:28","modified_gmt":"2025-03-23T20:26:28","slug":"how-to-drive-business-to-your-salon-or-barbershop","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=152312","title":{"rendered":"How to Drive Business to Your Salon or Barbershop"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><span data-preserver-spaces=\"true\">Everybody needs haircuts, it\u2019s a fact of life. Some people maintain standing weekly appointments with the same barber for decades; some people only go once every few months; some people do walk-ins whenever fancy strikes. Hair ends up on the shop floor regardless.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.bls.gov\/oes\/current\/oes395012.htm\" target=\"_blank\" rel=\"noopener follow\" data-wpel-link=\"external\"><span data-preserver-spaces=\"true\">a study<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0completed in May of 2020, there were an estimated 302,410 hairdressers, hairstylists, and cosmetologists in the United States. That doesn\u2019t mean there were that many salons, of course \u2014 most salons employ multiple stylists. Still, that\u2019s a lot of competition.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In a one-mile radius of any given urban area, there are usually many salons. Even in less-populated areas, there are generally at least a couple of salons that consumers can choose from. That\u2019s a lot of competition. So how do you stand out and ensure people come to\u00a0<\/span><em><span data-preserver-spaces=\"true\">your<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0salon?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Easy Salon Marketing Strategy<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">On the most basic level, to drive business to your salon, you\u2019ll need a multi-pronged marketing approach. Having a nice, big, bright sign outside your shop is almost a given, but it\u2019s necessary. Consider that the first prong in your approach and build from there. You\u2019ll want to have both an online and a physically local marketing presence.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Salons are one of those essential businesses that tend to attract local customers. If you offer specialized services, or your\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.indoormedia.com\/blog\/the-importance-of-great-service-for-small-businesses\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\"><span data-preserver-spaces=\"true\">customer service<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0is just that good, you\u2019ll attract customers farther away, but that\u2019s another matter. Here\u2019s our guide to marketing for salons.<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">1.Grocery Store Advertising<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Just like everybody needs haircuts, everybody needs groceries. Designing an advertisement for a grocery store is an excellent way to reach new customers. Using Smartsource Carts, or even better, <a href=\"https:\/\/www.indoormedia.com\/cartvertising\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">Cartvertising<\/a>, you can get your ads in front of grocery store customers the entire time they\u2019re shopping. With the ad situated right in their cart, it\u2019s impossible not to look at it.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">What should you put in your supermarket advertisement? Well, what differentiates you from other local salons? What are you best at? Put an image or two of some of your best work. Come up with a special promotion \u2014 maybe something like \u201c15% off all trims during August,\u201d something that creates a sense of urgency in people who see the ad. Make them want to cash in on whatever deal you\u2019re promoting.<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">2.Billboard advertising<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Getting a billboard with your business information on it is very exciting. It\u2019s big, it can be flashy, it\u2019s usually highly visible. If you can afford it, go for it. A billboard on a main road is guaranteed to at least increase customer awareness around your business. These can be expensive, though. If you can\u2019t afford it, go with the <a href=\"https:\/\/www.indoormedia.com\/\" data-wpel-link=\"internal\">in-store supermarket advertising<\/a> instead.<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">3.Online advertising<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">At the time of writing, it\u2019s the year 2021. The digital age has been around for some time now, and if you don\u2019t have any online presence, you\u2019re massively hurting your business.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You absolutely must have a website. If you don\u2019t know how to build one, that\u2019s alright. There are\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.indoormedia.com\/blog\/how-to-create-a-restaurant-website\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\"><span data-preserver-spaces=\"true\">guides<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0for various business types, but the principles are always essentially the same. Put all the information customers need to know about your business on a pretty website, that\u2019s it. There are tools to help you do this.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Besides having a website, if you want customers to find information about your business online, you need to maintain a healthy presence on user-generated content outlets\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.indoormedia.com\/blog\/how-to-use-yelp-for-salon-owners\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\"><span data-preserver-spaces=\"true\">like Yelp<\/span><\/a><span data-preserver-spaces=\"true\">. Independent consumer reviews, to be honest, rule customer perception in the modern era.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If you\u2019re on vacation in a town you\u2019ve never visited before and you don\u2019t know what to eat, what are you going to do? You\u2019ll probably search \u201cbest restaurants near me\u201d and scroll through the results, which will likely have user-generated star ratings attached.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You can run ads on Yelp, as well as Facebook or Google. You\u2019ll want to have a\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.indoormedia.com\/blog\/how-to-create-a-social-media-strategy\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\"><span data-preserver-spaces=\"true\">social media strategy<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0in place. For a salon, you\u2019ll want to have\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.indoormedia.com\/blog\/how-to-beat-writers-block-when-it-comes-to-social-media-posts\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\"><span data-preserver-spaces=\"true\">Facebook and Instagram accounts<\/span><\/a><span data-preserver-spaces=\"true\">. If you\u2019re already social media savvy or have someone on staff who is, consider creating a TikTok.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Salon Advertising Summary<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Creating your strategy is simple, it\u2019s the execution that\u2019s difficult. You\u2019ll need to take\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.indoormedia.com\/blog\/how-to-take-perfect-product-photos\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\"><span data-preserver-spaces=\"true\">amazing promotional photos<\/span><\/a><span data-preserver-spaces=\"true\">. You\u2019ll need to spend time maintaining your online presence. If your grocery ads aren\u2019t working, you\u2019ll need to figure out why and redesign them.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">What\u2019s crucial is that you do have a presence in multiple places. The best strategy will be a combination of grocery ads, online ads, and active social media accounts for most people. The key is having your business appear in multiple places.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Multiple advertising sources create consumer trust, but don\u2019t overthink it! If a customer sees one ad on Yelp, they might not care. If they see that ad, plus an ad in their local grocery store, plus a post from your account on their Instagram explore page, they\u2019ll think: \u201cthis place must really be good!\u201d<\/span><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Everybody needs haircuts, it\u2019s a fact of life. Some people maintain standing weekly appointments with the same barber for decades; some people only go once every few months; some people do walk-ins whenever fancy strikes. Hair ends up on the shop floor regardless. In\u00a0a study\u00a0completed in May of 2020, there were an estimated 302,410 hairdressers, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":152313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[63374,45871,907,1324,24339,8689],"dealstore":[],"offerexpiration":[],"class_list":["post-152312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-barbershop","tag-brand-advertising","tag-business","tag-drive","tag-online-advertising","tag-salon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Drive Business to Your Salon or Barbershop - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=152312\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Drive Business to Your Salon or Barbershop - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Everybody needs haircuts, it\u2019s a fact of life. Some people maintain standing weekly appointments with the same barber for decades; some people only go once every few months; some people do walk-ins whenever fancy strikes. Hair ends up on the shop floor regardless. 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