{"id":151849,"date":"2025-03-23T14:57:50","date_gmt":"2025-03-23T14:57:50","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/why-physical-advertising-is-still-important\/"},"modified":"2025-03-23T14:57:50","modified_gmt":"2025-03-23T14:57:50","slug":"why-physical-advertising-is-still-important","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=151849","title":{"rendered":"Why Physical Advertising is Still Important"},"content":{"rendered":"


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It\u2019s 2021, and the world is well into the digital age. The internet rules the world \u2014 people live on social media. For example, there are about\u00a0<\/span>2.85 billion<\/span><\/a>\u00a0monthly active users on Facebook, which is a little more than a third of the world\u2019s population. If you have an iPhone, you probably get a notification about your average daily screen time once a week. Is it half an hour? Two hours? Nine?<\/span><\/p>\n

Digital advertising is a massive industry, with about\u00a0<\/span>356 billion<\/span><\/a>\u00a0U.S. dollars spent in 2020. Businesses advertise on platforms like\u00a0<\/span>Yelp<\/span><\/a>,\u00a0<\/span>Instagram<\/span><\/a>, and\u00a0<\/span>Groupon<\/span><\/a>. It\u2019s relatively cheap and easy to set up a digital ad; these platforms make it easy. For example, Alphabet, the parent company of Google, one of the most recognizable websites in the world, makes about\u00a0<\/span>80% of its revenue<\/span><\/a>\u00a0through selling advertisements.<\/span><\/p>\n

Important as digital, online advertisements undeniably are, physical, real-world advertising and is still hugely important. Traditional advertising, as you might call it, isn\u2019t going away anytime soon. In 2020, advertising media revenue worldwide was estimated at <\/span>578.08 billion<\/span><\/a>\u00a0dollars. Compared with the digital advertising spend referenced above, traditional advertising still makes up about half of all spend.<\/span><\/p>\n

What is traditional advertising?<\/span><\/strong><\/h2>\n

Real-world, physical, or traditional advertising \u2014 whatever you want to call it \u2014 means ads that exist in the real world. Pick up a magazine, flip through it, and you\u2019ll see some traditional advertisements. Go for a drive, and you\u2019ll see billboard advertising in action. You might drive by real estate bus bench advertising on the side of the road.<\/span><\/p>\n

Traditional advertising can look like a political sign stuck in your neighbor\u2019s front lawn. It also looks like Cartvertising<\/a> or coupon receipt advertising<\/a>. Shopping cart advertising rates are affordable, especially considering how effective those ads can be. People grocery shop <\/span>every week<\/span><\/a>; it\u2019s a great way to reach customers exactly where they are.\u00a0<\/span><\/p>\n

In summary: a real-world, traditional advertisement is just one that isn\u2019t on your phone or your computer; it\u2019s an advertisement that could\u2019ve feasibly existed 50 years ago.<\/span><\/p>\n

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Benefits of physical marketing<\/span><\/strong><\/h2>\n

Some of the benefits of digital advertising are very clear: affordable, easy to iterate on, easy to target to precise audiences. The benefits of physical advertising might be less clear. There are quite a few, however: visual impact, tangibility, shareability, targetability.<\/span><\/p>\n