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Global airline alliance SkyTeam has launched a new brand campaign and slogan ahead of its 25th<\/sup> anniversary later this year.\u00a0<\/p>\n On March 20, 2025, SkyTeam<\/a> unveiled \u201cThe Priority is You\u201d campaign in collaboration with creative agency DEPT which the airline alliance says, \u201coffers a modern take on its core values\u201d.\u00a0<\/p>\n \u201cThe priority is you. For 25 years, SkyTeam has been making travel smoother and more seamless, so you can be in the moment every step of your journey. With an eye to the future, our member airlines are as committed as ever to caring more about you,\u201d said SkyTeam.\u00a0<\/p>\n SkyTeam has previously used \u201cCaring More About You\u201d as its brand manifesto but wanted to \u201creaffirm this commitment\u201d before the 25th<\/sup> anniversary celebrations on June 22, 2025.\u00a0<\/p>\n \u201cWe are excited to unveil SkyTeam\u2019s new brand manifesto, which reflects our growth and vision while marking the significant milestone of our 25th anniversary year. Partnering with global agency DEPT\u00ae, we have designed an up-to-date campaign that shares what SkyTeam means. With a nod to our past achievements, it highlights the future direction of the alliance,\u201d said Evgenia Starkova, SkyTeam Vice President of Marketing and Sustainability.\u00a0<\/p>\n The priority is you. For 25 years, SkyTeam has been making travel smoother and more seamless, so you can be in the moment every step of your journey. With an eye to the future, our member airlines are as committed as ever to caring more about you.#SkyTeam25<\/a> #Aviation<\/a> #Travel<\/a> pic.twitter.com\/WFxjSExMzT<\/a><\/p>\n\n