{"id":151173,"date":"2025-03-23T06:40:24","date_gmt":"2025-03-23T06:40:24","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/timing-your-marketing-strategy\/"},"modified":"2025-03-23T06:40:24","modified_gmt":"2025-03-23T06:40:24","slug":"timing-your-marketing-strategy","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=151173","title":{"rendered":"Timing Your Marketing Strategy"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div data-elementor-type=\"wp-post\" data-elementor-id=\"12020\" class=\"elementor elementor-12020\" data-elementor-post-type=\"post\">\n<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2e8acaef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e8acaef\" data-element_type=\"section\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3bb6642\" data-id=\"3bb6642\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-7d94646f elementor-widget elementor-widget-text-editor\" data-id=\"7d94646f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span data-preserver-spaces=\"true\">Figuring out and implementing a strong, effective marketing strategy is rarely ever easy. It requires studying your customer base, working out a budget that works for your business, choosing which marketing channels to run your advertisements on, and then following through. Iteration is always a vital part of this process. Implement, test, study the results, repeat.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">An important factor in any effective marketing campaign is timing. When should you run what ads? This doesn\u2019t necessarily mean \u201cwhat time of day,\u201d more so \u201cwhat time of year.\u201d\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Sure, there are some advertising channels where you can specifically pick time-of-day slots. For example, if you\u2019re running\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/blog.hubspot.com\/marketing\/tv-ad-business#:~:text=You%20can%2C%20however%2C%20choose%20to,run%20it%20during%20nighttime%20programs.\" target=\"_blank\" rel=\"noopener follow\" data-wpel-link=\"external\"><span data-preserver-spaces=\"true\">television ads<\/span><\/a><span data-preserver-spaces=\"true\">, you can choose what time of day you want people to see your ads. However, for most other advertising efforts, you do want to be specific about what you\u2019re advertising at what time of the year.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Advertising Around Seasons<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">For most businesses \u2014\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.indoormedia.com\/blog\/how-to-advertise-your-small-business-locally\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\"><span data-preserver-spaces=\"true\">small<\/span><\/a><span data-preserver-spaces=\"true\">, medium, and large \u2014 running advertisements around holidays is the easiest way to bring smart timing into your marketing strategy. This is because there\u2019s a window around any given holiday where consumers are primed to want certain things. So let\u2019s look at some examples!<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0Let\u2019s say you run an auto repair shop. There are a few other comparable shops in your area, and you want to stand out and grab a bigger share of the local market. In addition, summer\u2019s coming up \u2014 it\u2019s May, and soon school-age kids will be on summer vacation, and families might start taking road trips. Weekend trips to the beach, cross-country sight-seeing trips, whatever. The point is that it\u2019s safe to assume people take more road trips in the summer than in other months.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here\u2019s how you take advantage of those summer road trips:\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.indoormedia.com\/blog\/best-advertising-strategy-for-auto-shops\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\"><span data-preserver-spaces=\"true\">advertise some auto repair deals<\/span><\/a><span data-preserver-spaces=\"true\">, speaking specifically to people who might be planning to\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.indoormedia.com\/blog\/how-far-customers-are-willing-to-travel-to-spend-money\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\"><span data-preserver-spaces=\"true\">hit the road<\/span><\/a><span data-preserver-spaces=\"true\">. For example, try some billboard advertising that says, \u201cThinking of a road trip? Get your tires ready! 10% off when you change two or more tires at Joe\u2019s Auto-Body!\u201d<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Your ad probably won\u2019t look exactly like that, but you get the idea. Customers will be thinking about going on a road trip because it\u2019s summertime; they\u2019ll want to be fully prepared for those road trips; they\u2019ll want to get some work done on their cars before committing to the open road.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This strategy works for any business selling goods or services that experience a busy season or other season-based heightened demand. For example, think about how office supply stores and children\u2019s clothing stores always advertise back-to-school sales. Consider your business, study past sales, and figure out when it makes sense for you to push specific deals.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Advertising Around Holidays<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Running certain advertisements around certain holidays is, in principle, no different than running advertisements around changing seasons \u2014 but it\u2019s worth noting specific examples. There are 12 permanent\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/sgp.fas.org\/crs\/misc\/R41990.pdf\" target=\"_blank\" rel=\"noopener follow\" data-wpel-link=\"external\"><span data-preserver-spaces=\"true\">federal holidays<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0in the United States, from Thanksgiving Day to Labor Day and everything in between. Depending on what sort of business you run, there are multiple holidays you can strategically time your marketing efforts around.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">As an example, let\u2019s say you run a restaurant, and Christmas is coming up. This is a time of year when people travel all across the country to get together with family. Some lucky people even get a week or two off of work. Most schools certainly give students a winter break between semesters. So, again, it\u2019s a time for family and get-togethers.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Christmastime is perfect for <a href=\"https:\/\/www.indoormedia.com\/get-pricing?product=Coupons%20on%20Receipts\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">grocery store advertising<\/a>. Families are gathering, and they may be cooking big celebratory meals together, but not every night. They\u2019re certainly buying more at the store than usual and likely using carts. Shopping cart advertising rates are very affordable \u2014 run some ads that go something like \u201cFamily special! 10% off your final check for groups of 6 or more at The Woodfire Grill.\u201d<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Again, your advertisement probably won\u2019t read exactly like that, but you get the idea. People who are grocery shopping for their family gatherings will see these ads on their carts if you\u2019re using <a href=\"https:\/\/www.indoormedia.com\/cartvertising\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">Cartvertising<\/a> ads. It\u2019s safe to say that the people doing the shopping will also be involved in the cooking; they\u2019ll want a break from cooking during the festivities, and they\u2019re likely to take you up on that deal.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This same principle works for other kinds of businesses and other holidays. You have to be a little smart, get a little creative, and figure out how your business fits into holiday-based advertising. If your business has been open for at least a couple of years, you should have sales records that will tell you exactly when business is good and when it isn\u2019t. Study those numbers to figure out when you can boost already booming business and use marketing to inject business into slower periods.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Figuring out how to time your advertisements is just one factor in a great\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.indoormedia.com\/blog\/reset-your-marketing-strategy\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\"><span data-preserver-spaces=\"true\">marketing strategy<\/span><\/a><span data-preserver-spaces=\"true\">. Always remember that while you certainly want your marketing to be successful from the very beginning \u2014 from the first ad you run \u2014 it likely won\u2019t be. Marketing is an iterative process! Learn from your failures and learn from your successes. Be smart. Plan and re-plan. If you stay innovative, agile, and determined, your business is almost sure to grow.<\/span>\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section><\/div>\n<p>The post <a href=\"https:\/\/www.indoormedia.com\/blog\/timing-your-marketing-strategy\" data-wpel-link=\"internal\">Timing Your Marketing Strategy<\/a> appeared first on <a href=\"https:\/\/www.indoormedia.com\" data-wpel-link=\"internal\">IndoorMedia<\/a>.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Figuring out and implementing a strong, effective marketing strategy is rarely ever easy. It requires studying your customer base, working out a budget that works for your business, choosing which marketing channels to run your advertisements on, and then following through. Iteration is always a vital part of this process. Implement, test, study the results, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":151174,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[43248,45113,44479,8402,24340,11636,9868],"dealstore":[],"offerexpiration":[],"class_list":["post-151173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-advertising-101","tag-automotive-advertising","tag-coupon-advertising","tag-marketing","tag-restaurant-advertising","tag-strategy","tag-timing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Timing Your Marketing Strategy - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=151173\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Timing Your Marketing Strategy - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Figuring out and implementing a strong, effective marketing strategy is rarely ever easy. 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