{"id":150970,"date":"2025-03-23T04:08:38","date_gmt":"2025-03-23T04:08:38","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/gtmtips-setting-google-analytics-fields-in-gtm\/"},"modified":"2025-03-23T04:08:38","modified_gmt":"2025-03-23T04:08:38","slug":"gtmtips-setting-google-analytics-fields-in-gtm","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=150970","title":{"rendered":"#GTMtips: Setting Google Analytics Fields In GTM"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Due to a recent change in the UI (see entry for February 12, 2015 in <a href=\"https:\/\/support.google.com\/tagmanager\/answer\/4620708\">the release notes<\/a>), the large and ever-expanding group of fields you could set for your Universal Analytics tags has been mostly removed. Instead, the often obscure <strong>Fields to Set<\/strong> selection has been promoted to the top of More Settings, and you control most of the Universal Analytics fields through this selector.<\/p>\n<p>In this <a href=\"https:\/\/www.simoahava.com\/categories\/gtm-tips\/\">#GTMtips<\/a>, we\u2019ll take a quick look at what\u2019s changed, how it\u2019s changed, and how to work with this new, slimmed-down tag template.<\/p>\n<p>                <span class=\"simmer\"><br \/>\n  <span class=\"close\">X<\/span><\/p>\n<p>\n    <span class=\"fa fa-md fa-bell\"\/><br \/>\n    <strong>The Simmer Newsletter<\/strong>\n  <\/p>\n<p>\n    Subscribe to the <a href=\"https:\/\/www.simoahava.com\/newsletter\/\">Simmer newsletter<\/a> to get the latest news and content from Simo Ahava into your email inbox!\n  <\/p>\n<p>  <\/span><\/p>\n<h2 id=\"tip-16-how-to-set-google-analytics-fields-in-gtm\">Tip 16: How To Set Google Analytics Fields In GTM<\/h2>\n<div style=\"aspect-ratio: 1519 \/ 848;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2015\/02\/fields-to-set.jpg\" title=\"Fields To Set in Universal Analytics Tag\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"848\" width=\"1519\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2015\/02\/fields-to-set.jpg#ZgotmplZ\" alt=\"Fields To Set in Universal Analytics Tag\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<p>First, some justification for this bold move. The Universal Analytics JavaScript library, <strong>analytics.js<\/strong>, has a <strong>lot<\/strong> of fields you can set. If just a few of these fields are represented with their dedicated drop-downs in the Tag settings, it would mean that your container would be artificially bloated. We\u2019re working with JavaScript, remember. Less is more.<\/p>\n<p>Demoting all settings to <strong>Fields to Set<\/strong> is a democratic move, giving you, the user, full rights to choose which fields to include in the Tag, and more importantly, the right to exclude all the fields you do <em>not<\/em> need to use.<\/p>\n<p>The <strong>major change<\/strong> is thus that all relevant Universal Analytics fields should from now on be set through Fields to Set. The fields can be found in the drop-down menu for <strong>Field Name<\/strong>. You can add any field name you want (naturally, only valid field names actually work), you can get the field name from a Variable, or you can use the helpful auto-complete to find the correct field.<\/p>\n<div style=\"aspect-ratio: 416 \/ 334;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2015\/02\/dropdown.jpg\" title=\"Dropdown menu for fields to set\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"334\" width=\"416\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2015\/02\/dropdown.jpg#ZgotmplZ\" alt=\"Dropdown menu for fields to set\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<p>How do you know what fields to add, you ask? Well, browse over to <strong><a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/analyticsjs\/field-reference\">Analytics.js Field Reference<\/a><\/strong> for the full list. Remember, be wise in your selection. There\u2019s no point in adding the field for <code>eventCategory<\/code> in a Page View Tag.<\/p>\n<p>I respect the fact that for many this might mean a downgrade of the user experience. After all, you\u2019re left with a less obvious interface. However, I\u2019m courageous enough to argue that you only use a handful of fields anyway, and if you know your Universal Analytics, you\u2019ll already know what their field names are. Also, checking the Field Reference is not such a huge effort.<\/p>\n<p>An improvement would be that the drop-down list would also enable you to quickly check what the field you selected actually is (e.g. the \u201cproper name\u201d). This would save you the trouble of going to the Field Reference.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Due to a recent change in the UI (see entry for February 12, 2015 in the release notes), the large and ever-expanding group of fields you could set for your Universal Analytics tags has been mostly removed. Instead, the often obscure Fields to Set selection has been promoted to the top of More Settings, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":150971,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[12765,16121,1531,32680,14492,6462],"dealstore":[],"offerexpiration":[],"class_list":["post-150970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-analytics","tag-fields","tag-google","tag-gtm","tag-gtmtips","tag-setting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>#GTMtips: Setting Google Analytics Fields In GTM - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=150970\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#GTMtips: Setting Google Analytics Fields In GTM - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Due to a recent change in the UI (see entry for February 12, 2015 in the release notes), the large and ever-expanding group of fields you could set for your Universal Analytics tags has been mostly removed. 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