{"id":150956,"date":"2025-03-23T03:55:34","date_gmt":"2025-03-23T03:55:34","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/who-is-the-audience-for-grocery-store-advertising\/"},"modified":"2025-03-23T03:55:34","modified_gmt":"2025-03-23T03:55:34","slug":"who-is-the-audience-for-grocery-store-advertising","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=150956","title":{"rendered":"Who is the Audience for Grocery Store Advertising?"},"content":{"rendered":"


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Planning a marketing strategy without understanding your audience is no different than taking a shot in the dark. Without a target, how will you hit your goals? If you don\u2019t focus your messaging and place your advertisements strategically, how will you drive business growth?\u00a0<\/span><\/p>\n

Sure, some folks might react well to your advertisements and patronize your business. That said, you absolutely must gain an understanding of your audience before you pay to run ads.<\/span><\/p>\n

The focus of this article is precisely how to understand the audience of a particular traditional advertising channel: grocery store advertising<\/a>. Look out for other similar pieces about different channels in the future. <\/span><\/p>\n

IndoorMedia also has resources to help you\u00a0<\/span>understand your buyer persona<\/span><\/a>, which is part of understanding the audiences for specific advertising channels.<\/span><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span><\/p>\n

Grocery Store Advertising<\/span><\/strong><\/h2>\n

Before you spend any money on\u00a0<\/span>Cartvertising<\/span><\/a>\u00a0or receipt tape advertising<\/a>, you\u2019ll want to understand what you\u2019re buying. Who goes to the grocery store? How much money are they spending? How often are they going? The answers to these questions will naturally vary from location to location, but luckily for you, general statistics are readily available. For more location-specific answers, you can work with your Cartvertising representative<\/a> or RTUI representative<\/a> to find out more.<\/span><\/p>\n

What follows are some up-to-date, as of 2021,\u00a0<\/span>statistics about grocery shopping<\/span><\/a>, specifically in the United States. As a whole, in 2019, Americans spent more than $650 billion at grocery stores across the nation. The average household spent about $120 a week.\u00a0<\/span><\/p>\n

Recently, there\u2019s been an uptick in online grocery shopping \u2014 this might worry you. Why spend money on shopping cart advertising<\/a> if nobody is even visiting the grocery store? Well, in 2020, the online grocery market was about $89.22 billion. That\u2019s roughly 13 percent of the total market; there\u2019s nothing to worry about.<\/span><\/p>\n

So, you know how much money people are spending at the grocery store. But how much time are they spending there, and\u00a0<\/span>who are these shoppers<\/span><\/a>? Long-held gender norms still prevail: 76 percent of female consumers claimed to be the primary shopper in their household, compared to 58 percent of male consumers. Regardless of gender, these shoppers spend about 41 minutes in the grocery store per trip. Most shoppers are there on Saturdays (41 million Americans grocery shop on Saturdays), and the least amount of shoppers are there on Mondays and Tuesdays (29 million shoppers).<\/span><\/p>\n

Here\u2019s what you need to take away from these statistics, especially if you\u2019re debating whether or not to run ads with Cartvertising or receipt tape. First, you don\u2019t need to worry too much about gender in your messaging. While it seems that more women grocery shop than men, the difference isn\u2019t too huge.<\/span><\/p>\n

Second, it\u2019s safe to assume that many people are indeed using shopping carts; they\u2019re constantly seeing shopping cart advertisements. Think about it: $120 worth of groceries collected over 41 minutes, and that\u2019s just the average. Unless all of these people buy costly items, that\u2019s a little more than could comfortably fit in a basket, especially if you\u2019re carrying it for nearly an hour.<\/span><\/p>\n

Understanding Local Grocery Store Audiences<\/span><\/strong><\/h2>\n

If the above statistics aren\u2019t enough to help you decide whether or not you want to try Cartvertising, here are some tips on how to think about your specific local grocery stores and who shops them.<\/span><\/p>\n

There are\u00a0<\/span>five different types of food retailers<\/span><\/a>: conventional supermarkets, limited assortment supermarkets, supercenters, warehouse clubs, and convenience stores. Here are examples of each, respectively: Whole Foods; Aldi; Walmart; Costco; 7-Eleven. The stores most relevant for advertising purposes fall under the first two categories. These are the shops where people are spending those 41 minutes and $120. Focus on those stores.<\/span><\/p>\n

Once you understand the differences between the five types of grocery stores, all you need to do is visit your local stores. Whether your town hosts a Whole Foods, Safeway, Rouses, Pioneer, HEB \u2014 whatever the regional chain is, drive on over there and take a walk inside.<\/span><\/p>\n

Bring a notebook, or use the notes app on your phone. Take a look: what kind of people are here? Go a few times, on different days of the week, at different times of the day. Who is using shopping carts? How full are those carts? Do you see expensive items in those carts? Don\u2019t be too nosy, and don\u2019t invade anyone\u2019s privacy, but achieve an overview understanding of what\u2019s going on.<\/span><\/p>\n

After you\u2019ve run a few research sessions out in the field, as it were, you should have a very clear understanding of what\u2019s going on at your local grocery stores. By then, you should be able to decide whether or not\u00a0<\/span>Cartvertising is suitable for your business marketing strategy.<\/span><\/p>\n

One last thing to remember: shopping cart advertising rates are affordable and cost-effective. If your ads don\u2019t seem to be working, change them slightly! Marketing is all about iterating.<\/span><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

Planning a marketing strategy without understanding your audience is no different than taking a shot in the dark. Without a target, how will you hit your goals? If you don\u2019t focus your messaging and place your advertisements strategically, how will you drive business growth?\u00a0 Sure, some folks might react well to your advertisements and patronize […]<\/p>\n","protected":false},"author":1,"featured_media":150957,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[8397,43248,12577,45871,44479,3626,2075,57596],"dealstore":[],"offerexpiration":[],"class_list":["post-150956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-advertising","tag-advertising-101","tag-audience","tag-brand-advertising","tag-coupon-advertising","tag-grocery","tag-store","tag-traditional-advertising"],"yoast_head":"\nWho is the Audience for Grocery Store Advertising? - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=150956\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who is the Audience for Grocery Store Advertising? - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Planning a marketing strategy without understanding your audience is no different than taking a shot in the dark. 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