{"id":150295,"date":"2025-03-22T19:38:57","date_gmt":"2025-03-22T19:38:57","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/round-one-is-locked-in\/"},"modified":"2025-03-22T19:38:57","modified_gmt":"2025-03-22T19:38:57","slug":"round-one-is-locked-in","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=150295","title":{"rendered":"Round One Is Locked In"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"has-text-align-center\"><em><strong>This post was created in partnership with Nativo<\/strong><\/em><\/p>\n<p>The bracket is locked. The votes are in. The battle for consumer attention has officially tipped off.<\/p>\n<p>March Brandness\u2014powered by Nativo\u2019s Brand Rank\u2014throws 16 standout brands into head-to-head matchups, with consumer consideration as the scoreboard. Advancement is based on the results of a survey in which more than 1,000 U.S. consumers answered:<em> Which brand are you most likely to buy?<\/em><\/p>\n<p>Here\u2019s the opening slate:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>AT&amp;T vs. Capital One<\/strong><\/li>\n<li><strong>Coca-Cola vs. Buffalo Wild Wings<\/strong><\/li>\n<li><strong>Buick vs. Geico<\/strong><\/li>\n<li><strong>Great Clips vs. Pizza Hut<\/strong><\/li>\n<li><strong>TurboTax vs. LG<\/strong><\/li>\n<li><strong>Bonvoy vs. Nabisco<\/strong><\/li>\n<li><strong>Nissan vs. Reese\u2019s<\/strong><\/li>\n<li><strong>Home Depot vs. Unilever<\/strong><\/li>\n<\/ul>\n<p>Round One is now closed, the tournament is underway, and expert analysis is already in full swing.<\/p>\n<p>Greg Friend, vp of strategy &amp; innovation at Nativo, has Coca-Cola going the distance: \u201cI was torn between Reese\u2019s and Coca-Cola, both because of their ubiquitous category and my personal preferences. The passion of Coca-Cola\u2019s fan base will be more than enough to overcome the split factions of candy fandom, and Coke will walk away with the trophy. Invented in 1886, Coca-Cola is the UCLA of March Brandness, and I\u2019d be shocked to see anyone knock them off.\u201d<\/p>\n<p>But who is Friend\u2019s sleeper pick? TurboTax. \u201cNot only is tax season coming up, so everyone is thinking about it, but doing taxes sucks. TurboTax has something like a 70% market share. While taxes are not as exciting of a product as some of the other brands, I bet they come out strong\u2014like Colorado State in this year\u2019s tournament. Proven success, riding momentum, and here to turn some heads.\u201d<\/p>\n<p>Racine Levy, senior director of brand and performance media, is all in on Reese\u2019s. \u201cReese\u2019s is a no-brainer. It\u2019s not just a candy; it\u2019s a cultural phenomenon. The classic cups, the seasonal drops, the endless snack innovations\u2014Reese\u2019s dominates the aisle and consumer cravings like it\u2019s their birthright. In March Brandness terms, they\u2019re the Duke or Kansas of the bracket: consistent, beloved, and built to win. I\u2019d be shocked if anyone takes them down.\u201d<\/p>\n<p>But it\u2019s Great Clips she sees as a possible bracket-buster. \u201cGreat Clips isn\u2019t flashy, but they\u2019ve got what matters: necessity. People always need haircuts, and with their mix of affordability, convenience, and brand familiarity, they\u2019re the mid-major team that gets hot at the right time. Don\u2019t be surprised if they make a Cinderella run.\u201d<\/p>\n<p>Justin Rosen, svp of data &amp; analytics at Ampersand, bets the house on Buffalo Wild Wings. \u201cThis tournament is going to be dominated by Buffalo Wild Wings. When I see that B2dub logo I think two things: watching the game and eating wings. Win. Win. It\u2019s hard to compete with that.\u201d<\/p>\n<p><!--nextpage--><\/p>\n<p>While Rosen is all in on Buffalo Wild Wings, he also sees Great Clips as the underdog to watch. \u201cThese guys know how to find me when I\u2019m doing things with my kids that they love. Filling out brackets, they\u2019re there. Monster Jam, they\u2019re there. I haven\u2019t forgotten!\u201d<\/p>\n<p>Next up in the tournament: eliminations. Full scorecards, more expert breakdowns, and a few surprises are coming as we trim the field to the Elite 8.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>This post was created in partnership with Nativo The bracket is locked. The votes are in. The battle for consumer attention has officially tipped off. March Brandness\u2014powered by Nativo\u2019s Brand Rank\u2014throws 16 standout brands into head-to-head matchups, with consumer consideration as the scoreboard. Advancement is based on the results of a survey in which more [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":150296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[14214,13829,50926,62757],"dealstore":[],"offerexpiration":[],"class_list":["post-150295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-branding","tag-brands","tag-locked","tag-march-adness"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Round One Is Locked In - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=150295\" \/>\n<link rel=\"next\" href=\"https:\/\/fivemor.com\/?p=150295&page=2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Round One Is Locked In - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"This post was created in partnership with Nativo The bracket is locked. The votes are in. The battle for consumer attention has officially tipped off. March Brandness\u2014powered by Nativo\u2019s Brand Rank\u2014throws 16 standout brands into head-to-head matchups, with consumer consideration as the scoreboard. 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