{"id":149646,"date":"2025-03-22T12:03:12","date_gmt":"2025-03-22T12:03:12","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/how-a-20-price-hike-increased-course-sales-by-8751\/"},"modified":"2025-03-22T12:03:12","modified_gmt":"2025-03-22T12:03:12","slug":"how-a-20-price-hike-increased-course-sales-by-8751","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=149646","title":{"rendered":"How a 20% Price Hike Increased Course Sales by $8,751"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>The bad news: most course creators are leaving thousands of dollars on the table per month by underpricing their course.<\/p>\n<p>The good news: you can easily turn a price increase into your most profitable campaign ever.<\/p>\n<p>For example, our client Will Gibbons recently implemented our simple Price Increase Campaign to announce his courses were going up by 20%.<\/p>\n<p>The campaign alone brought in an extra $8,751 in sales, bringing his monthly total to about $21,000 \u2014 roughly twice what he would make in a typical month.<\/p>\n<p>All from sending 5 simple emails.<\/p>\n<p>Our Director of Marketing, Ben Dahl, hopped on a call with Will to break down his campaign so you can use it to increase your course or coaching prices as well \u2014 and pick up a flood of new customers in the process.<\/p>\n<p>Check it out and get the full breakdown below!<\/p>\n<p><iframe loading=\"lazy\" title=\"How a 20% Price Hike Increased Course Sales by $8,751\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/WIjSBJU9kWE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<div class=\"su-box su-box-style-default\" style=\"border-color:#00aa4f;border-radius:3px\">\n<p>Want My Team to Find the Perfect Marketing Strategy for Your Business?<\/p>\n<div class=\"su-box-content su-u-clearfix su-u-trim\" style=\"border-bottom-left-radius:1px;border-bottom-right-radius:1px\"><a href=\"https:\/\/lp.growthtools.com\/apply-course?source=owned_aud-blog-daavi-gazelle-webinar-case-study\" target=\"_blank\" rel=\"noopener noreferrer\">Click here to book a free Strategy Call<\/a>\u2014one of my in-house experts will study your business, hop on a call, and <span class=\"c7\">we will do a deep dive analysis into your best opportunities for growth<\/span>.<\/div>\n<\/div>\n<p><a href=\"https:\/\/www.willgibbons.com\/\" target=\"_blank\" rel=\"noopener\">Check out Will\u2019s website and business here.<\/a><\/p>\n<h2 id=\"h.s7c36r4lo674\" class=\"c12\"><span class=\"c13\">Breaking Down the Price Increase Campaign That Doubled Will\u2019s Typical Monthly Sales<\/span><\/h2>\n<p class=\"c2\"><span class=\"c0\">First, let\u2019s get clear on Will\u2019s business so we can understand how the price increase campaign factored in.<\/span><\/p>\n<p class=\"c2\"><strong><span class=\"c9\">The Business:<\/span><\/strong><span class=\"c0\">\u00a0Will is a product visualization specialist who teaches people how to create 3D renderings using software called KeyShot.<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">What\u2019s a 3D rendering? Think of it like a high-end mockup of a product, like this one of a Ducati engine:<\/span><\/p>\n<p class=\"c2\"><img decoding=\"async\" title=\"\" src=\"https:\/\/lh5.googleusercontent.com\/FZkl5BaWQGBQfLRxIIqwSAZ6H9UTlkYJACwQ3h4I_PpGDJdN2AXaJ6wZhLq6ghx_uyM_2QxqHEQ3s1QsgCC45xSbIJympVQqUoXZfEQ-kgZn49mY7WjUzXLaCbJ8ERwIbFVI6t48wqKeLVYbSKabXC0\" alt=\"\"\/><\/p>\n<p class=\"c2\"><span class=\"c0\">Will teaches and attracts leads via <a href=\"https:\/\/www.willgibbons.com\/\" target=\"_blank\" rel=\"noopener\">his blog<\/a> and YouTube channel:<\/span><\/p>\n<p class=\"c2\"><img decoding=\"async\" title=\"\" src=\"https:\/\/lh5.googleusercontent.com\/5bYCKD4VpVqXFo4up624jtpkbUgMEisdlHAXqoOa8a9tecixPszyd0yvh6eRCQCDi05fLm3AwwXWehKTnMyYzAkIcML6lduw7IdOZiEQANhVRMKJ5aplfjggklabqzQgDxUCSiT4p0Rv2UVJ2nwUUZg\" alt=\"\"\/><\/p>\n<p class=\"c2\"><img decoding=\"async\" title=\"\" src=\"https:\/\/lh4.googleusercontent.com\/O_IyrQHSr0loy4RuMvLRklZx4htOH1oBTS_Tbn9QazpIZwfXRfPVyKoVeF3SoNOk5UToVKirpJWMKjkjPYwRm3rCsoy2S_gU7EgVZnYCACx_iegzGGqxYSY-rUT5ZMHoF2pYKH4LbPCUw2NYt_ITHgk\" alt=\"\"\/><\/p>\n<p class=\"c2\"><strong><span class=\"c9\">The Product:<\/span><\/strong><span class=\"c0\">\u00a0Will sells a wide range of courses via his website. They\u2019re designed to help customers master various aspects of KeyShot to create 3D renderings.<\/span><\/p>\n<p class=\"c2\"><img decoding=\"async\" title=\"\" src=\"https:\/\/lh5.googleusercontent.com\/O0TRlA6Qneg52Uu2fokGOeW50LAzZOjael-ZsLu-xrTFP-gfb4qB0amwqJ9o4fV7rvepiEyuqtm4uIpaFU1VkG_ZPqKkkOCYqw4WMr6Egs5qNrQELnW3oko3ULanoFN-W64DRYTPqKPO93FTWAE4IMk\" alt=\"\"\/><\/p>\n<p class=\"c2\"><strong><span class=\"c9\">The Problem:<\/span><\/strong>\u00a0Here\u2019s the thing about KeyShot (the subject of Will\u2019s courses) \u2014 it\u2019s freaking expensive. Like, $1,188\u00a0<span class=\"c11\">per year<\/span><span class=\"c0\">\u00a0expensive. And its customers are skilled professionals.<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">That means the people who use it:<\/span><\/p>\n<ol class=\"c6 lst-kix_tg1714ifjt8q-0 start\" start=\"1\">\n<li class=\"c2 c3 li-bullet-0\"><span class=\"c0\">Have money, and<\/span><\/li>\n<li class=\"c2 c3 li-bullet-0\"><span class=\"c0\">Can further their career by leveling up their KeyShot skills<\/span><\/li>\n<\/ol>\n<p class=\"c2\"><span class=\"c0\">So why was Will only charging $399 for his incredibly comprehensive KeyShot Rendering Masterclass course?<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">He needed to raise his prices yesterday. In fact, he literally had customers telling him he needed to do it.<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">It\u2019s a good problem to have.<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">But how do you actually go about doing it?<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">Do you just increase the price on your website and cross your fingers?<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">Only if you want to leave a bunch of sales on the table.<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">Instead, the smart move is to implement a Price Increase Campaign \u2014 one last chance for your audience to get your product at its current price before the increase hits.<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">It\u2019s like offering a discount without offering a discount. And it works like a charm.<\/span><\/p>\n<h2 id=\"h.lp5loqtogkj3\" class=\"c12\"><span class=\"c13\">How to Announce Your Price Increase with 5 Simple Emails<\/span><\/h2>\n<p class=\"c2\"><span class=\"c0\">A Price Increase Campaign has 3 jobs:<\/span><\/p>\n<ol class=\"c6 lst-kix_2a7ke3swoamz-0 start\" start=\"1\">\n<li class=\"c2 c3 li-bullet-0\"><span class=\"c0\">Create urgency<\/span><\/li>\n<li class=\"c2 c3 li-bullet-0\"><span class=\"c0\">Explain why the price is increasing<\/span><\/li>\n<li class=\"c2 c3 li-bullet-0\"><span class=\"c0\">Prove the product is effective<\/span><\/li>\n<\/ol>\n<p class=\"c2\"><span class=\"c0\">Fulfilling the first job is easy. All you have to do is announce the price change and communicate that the current (much lower) price will only be available for a few more days.<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">That remaining number of days defines your campaign structure.<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">In Will\u2019s case, he kicked off the campaign on a Monday and announced the price would be increasing on Friday at midnight. He sent 5 emails during that window:<\/span><\/p>\n<p class=\"c2\"><img decoding=\"async\" title=\"\" src=\"https:\/\/lh5.googleusercontent.com\/HEknJ7xTWmjZ5Rq1SjldaAEORpNkpwMFUDSUZevdCC5qAWhUf6pErI2u6uUqfL4HTw2CO1CsDF9iOmVbZ6nyS8JF1il-h-zDdqmcqd5ShPZtijNSfE8EGXOp9tGT4ymw8cNFD-UG2eidcwuXwedg7q4\" alt=\"\"\/><strong><span class=\"c9\">Sidenote:<\/span>\u00a0<\/strong><a href=\"https:\/\/dripscripts.growthtools.com\/s\/CXPtDlnwIMhjgkR\" target=\"_blank\" rel=\"noopener\"><span class=\"c5\">Click here to get the full customizable email sequence so you can use it to increase your course or coaching sales!<\/span><\/a><\/p>\n<p class=\"c2\"><span class=\"c0\">Emails 1,4, and 5 are all primarily aimed at creating urgency.<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">Here\u2019s how Will announces the increase in Email 1:<\/span><\/p>\n<p class=\"c2\"><img decoding=\"async\" title=\"\" src=\"https:\/\/lh3.googleusercontent.com\/qrMU_fEwJyQSkB1ODbyB2ECDCtUrreFZVWHZvXBBVFGCqlXvf4Yd-4IqP7x0vNoXJrgC-oVPo8wrz-AYzorN_oXa7rO9P5pXINGfzDS8MOU4mX4u-lGqBIwn1ZBbnr084SXOzzJjzS3nuY-uY2SNrO0\" alt=\"\"\/><\/p>\n<p class=\"c2\"><span class=\"c0\">It doesn\u2019t get much simpler than that. That\u2019s the power of savings + urgency.<\/span><\/p>\n<p class=\"c2\"><strong>Pro Tip:<\/strong> In later emails, Will specifies how much money people can save by purchasing before the price increase. I\u2019d recommend doing that in Email 1 as well. For example, he could have tweaked the last line above to read, \u201cWith that in mind, now\u2019s your opportunity to\u00a0<span class=\"c9\">save $100 by placing an order before the price goes up.<\/span><span class=\"c0\">\u201d<\/span><\/p>\n<p class=\"c2\">Of course, people will naturally question\u00a0<span class=\"c11\">why\u00a0<\/span><span class=\"c0\">the price is going up. And \u201cbecause I haven\u2019t been charging enough for it\u201d isn\u2019t the best possible answer.<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">That\u2019s why Email 2\u2019s job is to communicate one (or both) of the following:<\/span><\/p>\n<ul class=\"c6 lst-kix_i51ck3vneq91-0 start\">\n<li class=\"c2 c3 li-bullet-0\"><span class=\"c0\">You\u2019ve made recent upgrades to the product<\/span><\/li>\n<li class=\"c2 c3 li-bullet-0\">You\u2019re\u00a0<span class=\"c11\">planning\u00a0<\/span><span class=\"c0\">to upgrade the product<\/span><\/li>\n<\/ul>\n<p class=\"c2\"><span class=\"c0\">These upgrades don\u2019t have to be major or even that specific. For example, check out how Will described them in his second email:<\/span><\/p>\n<p class=\"c2\"><img decoding=\"async\" title=\"\" src=\"https:\/\/lh4.googleusercontent.com\/IXAuF7GPYT_thnUgd7XlWO6KR_fnMGYQxqh4-K_DLZhPpFIFOuqh7zNIbA59TnJaprwvdRTPWq4qnYB2cnMj_vzmo06whFq5gn94CPE-Q3McHtwf--iZ0vBIZxIo5TTu87CCLPwKj9te5C83rMSAST8\" alt=\"\"\/><\/p>\n<p class=\"c2\"><span class=\"c0\">It\u2019s clear in the first section that Will provides a lot of hands-on value to his customers \u2014 direct access via Discord, interaction in the comments of each lesson, etc.<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">The second section explains that the price increase will allow him to dedicate even more time to supporting customers and creating even better content going forward.<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">It might seem small, but showing people your price increase isn\u2019t arbitrary goes a long way toward preserving their trust.<\/span><\/p>\n<p class=\"c2\"><span class=\"c9\">Important:<\/span><span class=\"c0\">\u00a0Don\u2019t promise a higher level of support\/interaction if you don\u2019t plan on delivering it.<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">As for the third ingredient (proving the product\u2019s effectiveness), this can be accomplished with case studies, testimonials, and other forms of social proof.<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">For Will, it was as simple as building Email 3 around a handful of testimonials:<\/span><\/p>\n<p class=\"c2\"><img decoding=\"async\" title=\"\" src=\"https:\/\/lh6.googleusercontent.com\/O9moIx_itGGGF0bAFPLZO2emGliqrxquXADD9hxmv1H-99EuTvrYz53w7-43BH2YdYnHXozXLq0_-w2AVT78kSfQHCjsxywNzkkgHr27EJjTW7LP-Bbv2M_89hFVqFdRXBIqZu2ebpGehtBB9QBmkUM\" alt=\"\"\/><\/p>\n<p class=\"c2\"><span class=\"c0\">Notice how results-driven that final testimonial is. Remember when I said Will was undercharging? This is why.<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">Michael Z. landed a career-changing job because of Will\u2019s course. You can\u2019t even calculate the ROI of something like that.<\/span><\/p>\n<p class=\"c2\">If I were Will, I\u2019d built an entire email around that story in future campaigns.<\/p>\n<h2 id=\"h.9xzj8gr8urrt\" class=\"c12\"><span class=\"c13\">How Will Amped Up Urgency with a Creative Bonus<\/span><\/h2>\n<p class=\"c2\"><span class=\"c0\">On top of the price increase deadline urgency, Will gave his audience even more of a reason to buy quickly by offering a bonus to the first 15 purchasers:<\/span><\/p>\n<p class=\"c2\"><img decoding=\"async\" title=\"\" src=\"https:\/\/lh3.googleusercontent.com\/Xu3FDldjLBC3n3e6OWKrQoegQduCVo6aZFhHurOMEkV7prRcsymZx94-0DQ3U3iDAi4EyRFidyGTUTH3o8HkgjSg0l0EiJ1kVknBfN6WjxdPLbLs33LCWxomo1yU53BsZ4Qr0f6b0O64xmX1dDDyxnw\" alt=\"\"\/><\/p>\n<p class=\"c2\"><span class=\"c0\">This isn\u2019t a must-have for your Price Increase Campaign, but I thought it was a nice touch.<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">At only about 90 minutes of video instruction, this mini-course is pretty small relative to Will\u2019s flagship courses. He was able to put it together in a couple of weeks.<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">And the best part is that it gives him an incentive he can continue to offer in future promos (instead of relying on discounts).<\/span><\/p>\n<p class=\"c2\"><span class=\"c0\">\u201cIt\u2019s been a bit of a mental shift since joining Growth University,\u201d he said. \u201cMy coach was like, \u2018Yes, you can run sales, but how about you keep your prices where they\u2019re at and add value as a limited bonus, and then that really is gonna help your bottom line.\u2019 And that\u2019s absolutely true.\u201d<\/span><\/p>\n<h2>Want me to create a custom plan to get your offer in front of the right people? Let\u2019s talk.<\/h2>\n<p>Book a Strategy Call with my team and we\u2019ll walk you through the exact steps you can take to grow your course or coaching business\u2019s revenue. Plus, if it\u2019s a good fit, we\u2019ll show you what it would look like for us to coach you like we\u2019re coaching Will.<\/p>\n<p><a href=\"https:\/\/lp.growthtools.com\/apply-course?source=owned_aud-blog-daavi-gazelle-webinar-case-study\" target=\"_blank\" rel=\"noopener\">Grab a spot on our calendar here to get started.<\/a><\/p>\n<p>On the call, we\u2019ll show you:<\/p>\n<ul>\n<li>Growth opportunities you\u2019re currently overlooking in your business.<\/li>\n<li>The step-by-step process you can use to take advantage of those opportunities.<\/li>\n<li>What it would look like to have my team individually coach you through the entire process.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/lp.growthtools.com\/apply-course?source=owned_aud-blog-daavi-gazelle-webinar-case-study\" target=\"_blank\" rel=\"noopener\">Here\u2019s the link to grab your spot.<\/a><\/p>\n<\/p><\/div>\n<p><script>\n!function(f,b,e,v,n,t,s)\n{if(f.fbq)return;n=f.fbq=function(){n.callMethod?\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};\nif(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\nn.queue=[];t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)[0];\ns.parentNode.insertBefore(t,s)}(window, document,'script',\n'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\nfbq('init', '1567373333407372');\nfbq('track', 'PageView');\nfbq('track', 'ViewContent');\n\/\/ Delay pixel fire by 30 seconds\nvar seconds = 30;\nsetTimeout(function() {\n  fbq('track', 'ViewContent_30');\n}, seconds * 1000);\n\/\/ Delay pixel fire by 60 seconds\nvar seconds = 60;\nsetTimeout(function() {\n  fbq('track', 'ViewContent_60');\n}, seconds * 1000);\n\/\/ Delay pixel fire by 90 seconds\nvar seconds = 90;\nsetTimeout(function() {\n  fbq('track', 'ViewContent_90');\n}, seconds * 1000);\n\/\/ Delay pixel fire by 120 seconds\nvar seconds = 120;\nsetTimeout(function() {\n  fbq('track', 'ViewContent_120');\n}, seconds * 1000);\n\/\/ Delay pixel fire by 150 seconds\nvar seconds = 150;\nsetTimeout(function() {\n  fbq('track', 'ViewContent_150');\n}, seconds * 1000);\n\/\/ Delay pixel fire by 180 seconds\nvar seconds = 180;\nsetTimeout(function() {\n  fbq('track', 'ViewContent_180');\n}, seconds * 1000);\n<\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The bad news: most course creators are leaving thousands of dollars on the table per month by underpricing their course. The good news: you can easily turn a price increase into your most profitable campaign ever. For example, our client Will Gibbons recently implemented our simple Price Increase Campaign to announce his courses were going [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":149647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[8878,26956,1924,1329],"dealstore":[],"offerexpiration":[],"class_list":["post-149646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-hike","tag-increased","tag-price","tag-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How a 20% Price Hike Increased Course Sales by $8,751 - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=149646\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How a 20% Price Hike Increased Course Sales by $8,751 - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"The bad news: most course creators are leaving thousands of dollars on the table per month by underpricing their course. 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