{"id":149607,"date":"2025-03-22T11:28:06","date_gmt":"2025-03-22T11:28:06","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/user-generated-content-and-marketing\/"},"modified":"2025-03-22T11:28:06","modified_gmt":"2025-03-22T11:28:06","slug":"user-generated-content-and-marketing","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=149607","title":{"rendered":"User-generated Content and Marketing"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div data-elementor-type=\"wp-post\" data-elementor-id=\"12351\" class=\"elementor elementor-12351\" data-elementor-post-type=\"post\">\n<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6886a20f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6886a20f\" data-element_type=\"section\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ace978e\" data-id=\"6ace978e\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-5bb056ef elementor-widget elementor-widget-text-editor\" data-id=\"5bb056ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span data-preserver-spaces=\"true\">A few decades ago, marketing was somewhat of a monolith. The stereotype of \u201cMad Men,\u201d heavy-drinking, suit-wearing professionals working in offices high above New York City\u2019s Madison Avenue, is based in truth. But, then, advertising was done by specialized professionals. Today, it\u2019s much more democratized.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Even business owners with a zero-dollar marketing budget can effectively advertise on social media. In addition, anyone can create decent-looking marketing materials using free creation tools like Canva.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It\u2019s not only much easier for business owners and marketers to create their advertising collateral than it once was \u2014 many businesses\u2019 customers actually create advertising materials for those businesses, whether prompted to or not.\u00a0<\/span><\/p>\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/air.inc\/blog\/user-generated-content\" target=\"_blank\" rel=\"noopener follow\" data-wpel-link=\"external\"><span data-preserver-spaces=\"true\">User-generated content<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0(UGC) is simply any piece of content created by a consumer, but featuring a business (or that business\u2019 products, services, etc.).<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Examples of User-generated Content<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Let\u2019s explore some examples of UGC. Platforms like\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.indoormedia.com\/blog\/a-guide-to-yelp-for-restaurant-owners\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\"><span data-preserver-spaces=\"true\">Yelp<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0and Google reviews are almost entirely composed of UGC. That\u2019s Yelp\u2019s whole value proposition and the reason why the platform has become so important and well-known. Someone visits a business, takes some photos, writes a review, and posts it. The whole review is UGC, made up of those different components.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You may already know that\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.indoormedia.com\/blog\/using-contests-to-promote-your-business\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\"><span data-preserver-spaces=\"true\">contests<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0are a very effective tool in the modern marketer\u2019s arsenal. They\u2019re also a great way to generate UGC. For example, say you own a salon. You could make a post on Instagram explaining a contest you\u2019re launching. This might go something like: \u201cPost your best photo of the best haircut you\u2019ve gotten at [salon name]. Tag us, share it to your story, and tag three friends. The person whose post gets the most likes gets their next haircut free, on us!\u201d<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Your customers will want to take and share these photos because they want a free haircut. Your benefit will be twofold. First, you\u2019re getting visibility for your business \u2014 it\u2019s free advertising (save for the cost of the haircut). Second, if you keep all the images, you\u2019re collecting great UGC. People will want to share their best photographs so that they win the free haircut \u2014 you\u2019re saving time and money on photography work by collecting those images.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">To boil it down, any piece of content created by your customers is UGC. The primary benefit of UGC to you, a businessperson, is free advertising. The secondary benefit, if you choose to activate it, is that UGC can be a pre-made component of your paid advertising.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Usage Rights for User-generated Content<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Before we dig into how you can further utilize UGC, we must address the elephant in the room:\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.convinceandconvert.com\/content-marketing\/user-generated-content-rights\/\" target=\"_blank\" rel=\"noopener follow\" data-wpel-link=\"external\"><span data-preserver-spaces=\"true\">usage rights<\/span><\/a><span data-preserver-spaces=\"true\">. That\u2019s the issue with UGC \u2014 since you didn\u2019t create it, you need permission to use it. Some folks might be happy to let you use their content, but others might take legal action if you don\u2019t get the proper consent.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">There are a few steps in\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.smartysocialmedia.com\/blog\/how-to-get-permission-for-user-generated-content\/\" target=\"_blank\" rel=\"noopener follow\" data-wpel-link=\"external\"><span data-preserver-spaces=\"true\">getting usage rights<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0for UGC. In a contest, it can be as simple as explicitly stating in the original contest information: \u201cPlease reply #share[Company] if you\u2019re willing to let us use your photo. This means you have given us your consent to store the data connected to this picture and use your image.\u201d<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The key is always to ask! Send a direct message. If they don\u2019t want you to use their content, so be it \u2014 other users will likely be happy to let you. Just as important is keeping a record of consent for any pieces of UGC you do end up using. Maintain a spreadsheet or a\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/air.inc\/blog\/content-management\" target=\"_blank\" rel=\"noopener follow\" data-wpel-link=\"external\"><span data-preserver-spaces=\"true\">content management system<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0that contains the content, a record of consent, dates, and how you use the image. Lastly, always give credit where you use the content, whether by using the person\u2019s name, their Instagram handle, or whatever else is most relevant.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Using User-generated Content in Advertising<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">So you\u2019ve gathered some fantastic UGC, and you\u2019ve secured usage consent \u2014 now what? Simple: put it in your ads! Doing billboard advertising? Add a few photos taken by your customers. Running a\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.indoormedia.com\/blog\/cartvertising-advertising-in-grocery-stores\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\"><span data-preserver-spaces=\"true\">Cartvertising campaign<\/span><\/a><span data-preserver-spaces=\"true\">? Add a user quote from a Yelp review.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It\u2019s really that simple. The simple fact is that using UGC shows the people who see your advertisements that you already have a solid, satisfied group of customers. Therefore, it lends validity to your marketing.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If you have the right content, you can also build a campaign fully optimized around UGC.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">A major example recently was Coca-Cola\u2019s \u201cShare a Coke\u201d campaign. They printed thousands of different names on different Coke bottles \u2014 it was somewhat of a game for their customers to find a bottle with their name and then post it. This is a little different than the type of UGC described above but shows how creative you can get with the method. They designed product packaging that would inspire people to create UGC, which became free advertising.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For small-to-medium businesses, the best use of UGC is to feature it in your ads to show that you have satisfied customers. Whether in <a href=\"https:\/\/www.indoormedia.com\/get-pricing?product=Coupons%20on%20Receipts\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">grocery store advertising<\/a>, social media advertising, or TV commercials, try it out! UGC is simply another tool in your arsenal.<\/span>\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section><\/div>\n<p>The post <a href=\"https:\/\/www.indoormedia.com\/blog\/user-generated-content-and-marketing\" data-wpel-link=\"internal\">User-generated Content and Marketing<\/a> appeared first on <a href=\"https:\/\/www.indoormedia.com\" data-wpel-link=\"internal\">IndoorMedia<\/a>.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>A few decades ago, marketing was somewhat of a monolith. The stereotype of \u201cMad Men,\u201d heavy-drinking, suit-wearing professionals working in offices high above New York City\u2019s Madison Avenue, is based in truth. But, then, advertising was done by specialized professionals. Today, it\u2019s much more democratized.\u00a0 Even business owners with a zero-dollar marketing budget can effectively [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":149608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[45871,7222,8402,24339,36219,24340,30743],"dealstore":[],"offerexpiration":[],"class_list":["post-149607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-brand-advertising","tag-content","tag-marketing","tag-online-advertising","tag-real-estate-advertising","tag-restaurant-advertising","tag-usergenerated"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>User-generated Content and Marketing - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=149607\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"User-generated Content and Marketing - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"A few decades ago, marketing was somewhat of a monolith. 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