Email marketing can make up a large chunk of the marketing strategy in your business. Luckily, there are email marketing automation tools to help you streamline your email marketing operations and truly optimize your list.<\/p>\n
With email marketing automation tools you can get just email marketing with minimal bells and whistles, such as with Mailerlite. Or you can get a full suite of digital marketing tools, as with ActiveCampaign.\u00a0<\/p>\n
Of course, the more services you get the higher the price will be. So understand your needs before you sign up.\u00a0<\/p>\n
What is Email Marketing Automation?<\/strong><\/h2>\nAn email automation series delivers a set of emails to your subscribers on autopilot. Examples include a welcome sequence for new subscribers, a sales sequence promoting your products, or even a course delivered via email.\u00a0<\/p>\n
Instead of sending an email blast to all your subscribers, you\u2019ll have a fully developed email automation campaign which will send out the exact emails you select at the precise times you want.<\/p>\n
5 Best Email Marketing Automation Tools for Your Business<\/strong><\/h2>\n1. ConvertKit<\/h3>\n
ConvertKit<\/a> is a popular email marketing tool. With ConvertKit you can set up email automations, create landing pages, and set up email opt-in forms.\u00a0<\/p>\nFor email marketing automations, you\u2019ll be able to create a customized path you want to lead your subscribers through.<\/p>\n![\"convertkit](\"https:\/\/laptopempires.com\/wp-content\/uploads\/2021\/06\/ScreenShot2021-06-09at11.44.55PM-754x1024.png\")
<\/figure>\nWith automations you can:<\/p>\n
\n- Build sales funnels<\/li>\n
- Setup custom rules to let the automations run on autopilot exactly how you want<\/li>\n
- Customize a subscribers path based on their actions<\/li>\n
- Send targeted content to the right people at the right time<\/li>\n
- Segment your audience<\/li>\n<\/ul>\n
The automations are simple to set up and they\u2019re visual, making it easy to see the progress of your automation and look at your entire campaign at a glance.<\/p>\n
ConvertKit Pricing<\/strong><\/h3>\n![\"convertkit](\"https:\/\/laptopempires.com\/wp-content\/uploads\/2021\/06\/ScreenShot2021-06-09at11.52.11PM-1024x375.png\")
<\/figure>\nThey offer monthly and annual plans. You get two months off if you choose the annual plan. The price will vary based on the number of subscribers you have. The more email subscribers you have, the more expensive your ConvertKit plan will be.<\/p>\n
The following pricing is for up to 1,000 email subscribers:<\/p>\n
Free ($0)<\/strong><\/p>\n\n- Unlimited landing pages and forms<\/li>\n
- Send broadcast emails<\/li>\n
- Sell digital products and subscriptions<\/li>\n
- Email support<\/li>\n<\/ul>\n
Note<\/strong>: the free plan does not include email automation<\/p>\nCreator ($29\/month)<\/strong><\/p>\nYou get everything on the free plan plus:\u00a0<\/p>\n
\n- Free migration from another tool<\/li>\n
- Automated funnels and sequences<\/li>\n<\/ul>\n
Creator Pro ($59\/month)<\/strong><\/p>\nYou\u2019ll get everything on the Creator plan plus:\u00a0<\/p>\n
\n- Facebook custom audiences<\/li>\n
- Newsletter referral system<\/li>\n
- Subscriber scoring<\/li>\n
- Advanced reporting<\/li>\n<\/ul>\n
So you can see, to get access to the automations, you\u2019ll need at least a Creator-level plan. You can use ConvertKit for all your email marketing needs, not just automations.\u00a0<\/p>\n
So, if you need to build funnels, create opt-in forms and funnels, or sell digital products online, it can be a one-stop shop for all of this.<\/p>\n
Click here to get started with ConvertKit<\/a>.<\/p>\n2. Mailerlite<\/h3>\n
With Mailerlite you can get creative with your email marketing campaigns. Landing pages, automation, surveys and more are all at your fingertips.<\/p>\n
Mailerlite\u2019s email automation lets you guide customers through the path that you set for them.\u00a0<\/p>\n![\"mailerlite](\"https:\/\/laptopempires.com\/wp-content\/uploads\/2021\/06\/ScreenShot2021-06-11at4.58.37PM-1024x637.png\")
<\/figure>\nYou can welcome customers to your email list, improve relationships with subscribers, celebrate special events, and more.<\/p>\n
Automating your email also lets you talk to your email subscribers one on one, send personalized content, and reward loyal customers through personalization.\u00a0<\/p>\n
The automation editor is intuitive and it\u2019s super easy to build your custom email sequence. In minutes you can design your workflow exactly the way you want it.<\/p>\n
Check out these ideas for how to use automation in your business with Mailerlite.<\/a><\/p>\nMailerlite Pricing<\/strong><\/h3>\n![\"mailerlite](\"https:\/\/laptopempires.com\/wp-content\/uploads\/2021\/06\/ScreenShot2021-06-11at5.05.28PM-1024x396.png\")
<\/figure>\nMailerlite has a free 14-day trial you can take advantage of, along with various pricing plans based on the number of subscribers you have.<\/p>\n
Free ($0\/month)<\/strong><\/p>\nThe free plan can get you a lot and it\u2019s perfect if you have less than 1,000 subscribers.\u00a0<\/p>\n
\n- Up to 1,000 subscribers<\/li>\n
- 12,000 emails per month<\/li>\n
- Up to 5 websites<\/li>\n
- Surveys and quizzes<\/li>\n
- Analytics<\/li>\n
- SSL encryption<\/li>\n
- Integrations<\/li>\n
- API<\/li>\n
- Autoresponders<\/li>\n
- Automations<\/li>\n<\/ul>\n
Note that the free plan does include automations, which is rare among email service providers.\u00a0<\/p>\n
Premium ($15+\/month)<\/strong><\/p>\nThe premium plan is good if you have more than 1,000 subscribers. Prices start at $15month for 1,000 to 2,500 subscribers.<\/p>\n
\n- Use of custom domains<\/li>\n
- Promotion pop-ups<\/li>\n
- 24\/7 live chat support<\/li>\n
- Custom HTML editor<\/li>\n
- Newsletter templates<\/li>\n
- Auto resend<\/li>\n
- Delivery by time zone<\/li>\n
- Click maps<\/li>\n
- A\/B testing<\/li>\n<\/ul>\n
These are a handful of the many key features you get when you upgrade to a premium plan.<\/p>\n
Click here get started with Mailerlite<\/a>.<\/p>\n3. MailChimp<\/h3>\n
Get access to tools and resources to build your brand online with email marketing using Mailchimp.<\/p>\n
Email marketing automations include visual journeys, custom triggers, scheduling tools, pre-built automations, and more.<\/p>\n![\"mailchimp](\"https:\/\/laptopempires.com\/wp-content\/uploads\/2021\/06\/ScreenShot2021-06-10at2.23.53PM-1024x572.png\")
<\/figure>\nMailchimp offers email marketing software along with automations, advanced segmentation, reporting, and more so you can attract your customers, run automations, and send emails all in one place.<\/p>\n
Mailchimp Pricing<\/strong><\/h3>\n![\"mailchimp](\"https:\/\/laptopempires.com\/wp-content\/uploads\/2021\/06\/ScreenShot2021-06-10at2.26.16PM-1024x466.png\")
<\/figure>\nFree ($0\/month)<\/strong><\/p>\n\n- Up to 2,000 contacts<\/li>\n
- 1 step automations<\/li>\n
- 1 audience<\/li>\n
- Marketing CRM<\/li>\n
- Basic email templates<\/li>\n
- Website builder<\/li>\n
- Mailchimp domain<\/li>\n
- Forms and landing pages<\/li>\n<\/ul>\n
Note that automations are not included in the free plan. They offer what they call \u201cone step automation\u201d which means that you can send one welcome email when someone signs up. But full automations are not available.\u00a0<\/p>\n
Essentials ($9.99\/month for up to 500 contacts)<\/strong><\/p>\nWith this plan you get everything in the free plan plus:<\/p>\n
\n- Multi-step journeys<\/li>\n
- 3 audiences<\/li>\n
- All email templates<\/li>\n
- A\/B testing<\/li>\n
- Custom branding<\/li>\n
- 24\/7 email and chat support<\/li>\n<\/ul>\n
Standard ($14.99\/month for up to 500 contacts)<\/strong><\/p>\nWith this plan you get everything in the free plan plus:<\/p>\n
\n- Customer journey builder + branching points<\/li>\n
- Prebuilt journeys<\/li>\n
- 5 audiences<\/li>\n
- Send time optimization<\/li>\n
- Behavioral targeting<\/li>\n
- Dynamic content<\/li>\n
- Custom templates<\/li>\n<\/ul>\n
Premium ($299.99+\/month for up to 10,000 contacts)<\/strong><\/p>\n\n- Advanced segmentation<\/li>\n
- Unlimited audiences<\/li>\n
- Comparative reporting<\/li>\n
- Multivariate testing<\/li>\n
- Unlimited seats and role-based access<\/li>\n
- Phone support<\/li>\n<\/ul>\n
Click here to get started with Mailchimp<\/a>.<\/p>\n4. ActiveCampaign<\/h3>\n
ActiveCampaign<\/a> provides a lot more than just email marketing. They also incorporate a full CRM and sales tools as well.\u00a0\u00a0<\/p>\nFor email automation, they offer a visual setup similar to ConvertKit so you can view your automation campaign at a glance to see your email sequences, actions, and the entire flow of the campaign.<\/p>\n![\"activecampaign](\"https:\/\/laptopempires.com\/wp-content\/uploads\/2021\/06\/ScreenShot2021-06-10at12.00.06AM.png\")
<\/figure>\nIn a few clicks you can set up your automation and let it run on autopilot for you.<\/p>\n
ActiveCampaign Pricing<\/strong><\/h3>\n![\"activecampaign](\"https:\/\/laptopempires.com\/wp-content\/uploads\/2021\/06\/ScreenShot2021-06-10at12.14.27AM-1024x289.png\")
<\/figure>\nYou\u2019ll get access to their 14-day free trial to test drive the software with no credit card required. Sign up and you can start using it right away.<\/p>\n
There is monthly and annual pricing available at ActiveCampaign. If you choose an annual plan you\u2019ll get a discount.<\/p>\n
The amount you pay will be driven by the number of email subscribers you have, starting at up to 500 subscribers.\u00a0<\/p>\n
Every plan includes ActiveCampaign\u2019s standard features like:<\/p>\n
\n- Marketing automation<\/li>\n
- Email marketing<\/li>\n
- Unlimited email sends<\/li>\n
- Access to 125+ templates<\/li>\n
- Drag and drop email builder<\/li>\n
- Send newsletters<\/li>\n
- Subscription forms<\/li>\n
- Site and event tracking<\/li>\n
- Campaign and automation reporting<\/li>\n
- Sales emails<\/li>\n
- Import leads<\/li>\n
- Segmented outreach<\/li>\n<\/ul>\n
Here are the four billing plans available and a look at some of their best features included:<\/p>\n
Lite ($15\/month)<\/strong><\/p>\nThe lite plan is ActiveCampaign\u2019s entry level email marketing plan. The below pricing is for up to 500 subscribers.<\/p>\n
\n- Up to 3 users<\/li>\n
- Import contacts<\/li>\n
- 500+ automation recipes<\/li>\n
- Chat and email support<\/li>\n<\/ul>\n
Plus ($70\/month)<\/strong><\/p>\nIn the Plus plan you get everything in Lite, plus:<\/p>\n
\n- Up to 25 users<\/li>\n
- Advanced mobile reporting<\/li>\n
- Custom user permissions<\/li>\n
- Database sync<\/li>\n<\/ul>\n
Professional ($159\/month)<\/strong><\/p>\nIn the Professional plan you get everything in Plus, including:<\/p>\n
\n- Up to 50 users<\/li>\n
- 1:1 onboarding support<\/li>\n
- Three 1:1 trainings per month<\/li>\n
- CXA strategy consultation<\/li>\n<\/ul>\n
Enterprise ($279\/month)<\/strong><\/p>\nIn the Enterprise plan you get everything in Professional, plus:<\/p>\n
\n- Unlimited users<\/li>\n
- Dedicated account rep<\/li>\n
- Phone support<\/li>\n
- Single Sign on<\/li>\n<\/ul>\n
Click here to start ActiveCampaign\u2019s 14-day free trial<\/a>.<\/p>\n5. GetResponse<\/h3>\n
GetResponse<\/a> can help you grow your audience, engage with customers, sell your knowledge plus, a lot more. Like ActiveCampaign, if you want more than just an email automation service GetResponse is worth looking into.\u00a0<\/p>\nYou can generate leads through webinars, landing pages, and sign up forms, then send automatic and personalized emails through their automation features. You can set up what they call \u201ccustomer journeys\u201d so each email subscriber gets just what they need when they need it.\u00a0<\/p>\n![\"GetResponse](\"https:\/\/laptopempires.com\/wp-content\/uploads\/2021\/06\/ScreenShot2021-06-10at2.06.02PM-1024x694.png\")
<\/figure>\nGetResponse Pricing<\/strong><\/h3>\n![\"\"\/](\"https:\/\/lh4.googleusercontent.com\/_xYqJLUFT2HN9TaOQRhKZlKY4D1sQCYdLcbrUaJHf2V77r19rmjd86EnFtKgx_PCUC2ENIExOZTqpI8sBtL4BSkofsqeoprqdQOG-e11CxAMaT6DNvWkBM0gY2JRl_80Z06xvDMz\")
<\/figure>\nThere are four billing plans with the cheapest covering you up to 1,000 email subscribers. You can pay monthly, annually (save 18%), or for two years (save 30%).\u00a0<\/p>\n
A 14-day free trial is included on all plans excluding the Max plan.<\/p>\n
Basic ($15\/month)<\/strong><\/p>\n\n- Email marketing<\/li>\n
- Website builder<\/li>\n
- Autoresponders<\/li>\n
- Unlimited landing pages<\/li>\n
- 1 sales funnel<\/li>\n
- Unlimited lead funnels<\/li>\n
- Facebook and Google Ads<\/li>\n
- Chats (free through June 2021)<\/li>\n<\/ul>\n
Plus ($49\/month)<\/strong><\/p>\nEverything in the Basic plan plus:<\/p>\n
\n- Marketing automation<\/li>\n
- Webinars<\/li>\n
- 5 sales funnels<\/li>\n
- 3 users<\/li>\n
- Contact scoring and tagging<\/li>\n
- 5 webinar funnels<\/li>\n<\/ul>\n
Professional ($99\/month)<\/strong><\/p>\nEverything in Plus plan including:<\/p>\n
\n- Unlimited marketing automation<\/li>\n
- Paid webinars<\/li>\n
- Web push notifications<\/li>\n
- Webinars (up to 300 attendees)<\/li>\n
- Unlimited sales funnels<\/li>\n
- Unlimited webinar funnels<\/li>\n
- 5 users<\/li>\n
- On-demand webinars<\/li>\n<\/ul>\n
Max (Custom pricing)<\/strong><\/p>\nEverything in Pro including:<\/p>\n
\n- Transactional emails (paid add-on)<\/li>\n
- Multiple account (up to 10) and users (up to 500)<\/li>\n
- Account migration support<\/li>\n
- Team and role management<\/li>\n
- Single sign on<\/li>\n
- Webinars (500-1,000 attendees)<\/li>\n
- Assisted IP warmup<\/li>\n<\/ul>\n
1. ConvertKit<\/h3>\n
ConvertKit<\/a> is a popular email marketing tool. With ConvertKit you can set up email automations, create landing pages, and set up email opt-in forms.\u00a0<\/p>\n For email marketing automations, you\u2019ll be able to create a customized path you want to lead your subscribers through.<\/p>\n With automations you can:<\/p>\n The automations are simple to set up and they\u2019re visual, making it easy to see the progress of your automation and look at your entire campaign at a glance.<\/p>\n They offer monthly and annual plans. You get two months off if you choose the annual plan. The price will vary based on the number of subscribers you have. The more email subscribers you have, the more expensive your ConvertKit plan will be.<\/p>\n The following pricing is for up to 1,000 email subscribers:<\/p>\n Free ($0)<\/strong><\/p>\n Note<\/strong>: the free plan does not include email automation<\/p>\n Creator ($29\/month)<\/strong><\/p>\n You get everything on the free plan plus:\u00a0<\/p>\n Creator Pro ($59\/month)<\/strong><\/p>\n You\u2019ll get everything on the Creator plan plus:\u00a0<\/p>\n So you can see, to get access to the automations, you\u2019ll need at least a Creator-level plan. You can use ConvertKit for all your email marketing needs, not just automations.\u00a0<\/p>\n So, if you need to build funnels, create opt-in forms and funnels, or sell digital products online, it can be a one-stop shop for all of this.<\/p>\n Click here to get started with ConvertKit<\/a>.<\/p>\n With Mailerlite you can get creative with your email marketing campaigns. Landing pages, automation, surveys and more are all at your fingertips.<\/p>\n Mailerlite\u2019s email automation lets you guide customers through the path that you set for them.\u00a0<\/p>\n You can welcome customers to your email list, improve relationships with subscribers, celebrate special events, and more.<\/p>\n Automating your email also lets you talk to your email subscribers one on one, send personalized content, and reward loyal customers through personalization.\u00a0<\/p>\n The automation editor is intuitive and it\u2019s super easy to build your custom email sequence. In minutes you can design your workflow exactly the way you want it.<\/p>\n Check out these ideas for how to use automation in your business with Mailerlite.<\/a><\/p>\n Mailerlite has a free 14-day trial you can take advantage of, along with various pricing plans based on the number of subscribers you have.<\/p>\n Free ($0\/month)<\/strong><\/p>\n The free plan can get you a lot and it\u2019s perfect if you have less than 1,000 subscribers.\u00a0<\/p>\n Note that the free plan does include automations, which is rare among email service providers.\u00a0<\/p>\n Premium ($15+\/month)<\/strong><\/p>\n The premium plan is good if you have more than 1,000 subscribers. Prices start at $15month for 1,000 to 2,500 subscribers.<\/p>\n These are a handful of the many key features you get when you upgrade to a premium plan.<\/p>\n Click here get started with Mailerlite<\/a>.<\/p>\n Get access to tools and resources to build your brand online with email marketing using Mailchimp.<\/p>\n Email marketing automations include visual journeys, custom triggers, scheduling tools, pre-built automations, and more.<\/p>\n Mailchimp offers email marketing software along with automations, advanced segmentation, reporting, and more so you can attract your customers, run automations, and send emails all in one place.<\/p>\n Free ($0\/month)<\/strong><\/p>\n Note that automations are not included in the free plan. They offer what they call \u201cone step automation\u201d which means that you can send one welcome email when someone signs up. But full automations are not available.\u00a0<\/p>\n Essentials ($9.99\/month for up to 500 contacts)<\/strong><\/p>\n With this plan you get everything in the free plan plus:<\/p>\n Standard ($14.99\/month for up to 500 contacts)<\/strong><\/p>\n With this plan you get everything in the free plan plus:<\/p>\n Premium ($299.99+\/month for up to 10,000 contacts)<\/strong><\/p>\n Click here to get started with Mailchimp<\/a>.<\/p>\n ActiveCampaign<\/a> provides a lot more than just email marketing. They also incorporate a full CRM and sales tools as well.\u00a0\u00a0<\/p>\n For email automation, they offer a visual setup similar to ConvertKit so you can view your automation campaign at a glance to see your email sequences, actions, and the entire flow of the campaign.<\/p>\n In a few clicks you can set up your automation and let it run on autopilot for you.<\/p>\n You\u2019ll get access to their 14-day free trial to test drive the software with no credit card required. Sign up and you can start using it right away.<\/p>\n There is monthly and annual pricing available at ActiveCampaign. If you choose an annual plan you\u2019ll get a discount.<\/p>\n The amount you pay will be driven by the number of email subscribers you have, starting at up to 500 subscribers.\u00a0<\/p>\n Every plan includes ActiveCampaign\u2019s standard features like:<\/p>\n Here are the four billing plans available and a look at some of their best features included:<\/p>\n Lite ($15\/month)<\/strong><\/p>\n The lite plan is ActiveCampaign\u2019s entry level email marketing plan. The below pricing is for up to 500 subscribers.<\/p>\n Plus ($70\/month)<\/strong><\/p>\n In the Plus plan you get everything in Lite, plus:<\/p>\n Professional ($159\/month)<\/strong><\/p>\n In the Professional plan you get everything in Plus, including:<\/p>\n Enterprise ($279\/month)<\/strong><\/p>\n In the Enterprise plan you get everything in Professional, plus:<\/p>\n Click here to start ActiveCampaign\u2019s 14-day free trial<\/a>.<\/p>\n GetResponse<\/a> can help you grow your audience, engage with customers, sell your knowledge plus, a lot more. Like ActiveCampaign, if you want more than just an email automation service GetResponse is worth looking into.\u00a0<\/p>\n You can generate leads through webinars, landing pages, and sign up forms, then send automatic and personalized emails through their automation features. You can set up what they call \u201ccustomer journeys\u201d so each email subscriber gets just what they need when they need it.\u00a0<\/p>\n There are four billing plans with the cheapest covering you up to 1,000 email subscribers. You can pay monthly, annually (save 18%), or for two years (save 30%).\u00a0<\/p>\n A 14-day free trial is included on all plans excluding the Max plan.<\/p>\n Basic ($15\/month)<\/strong><\/p>\n Plus ($49\/month)<\/strong><\/p>\n Everything in the Basic plan plus:<\/p>\n Professional ($99\/month)<\/strong><\/p>\n Everything in Plus plan including:<\/p>\n Max (Custom pricing)<\/strong><\/p>\n Everything in Pro including:<\/p>\n<\/figure>\n\n
ConvertKit Pricing<\/strong><\/h3>\n
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2. Mailerlite<\/h3>\n
<\/figure>\nMailerlite Pricing<\/strong><\/h3>\n
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3. MailChimp<\/h3>\n
<\/figure>\nMailchimp Pricing<\/strong><\/h3>\n
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4. ActiveCampaign<\/h3>\n
<\/figure>\nActiveCampaign Pricing<\/strong><\/h3>\n
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5. GetResponse<\/h3>\n
<\/figure>\nGetResponse Pricing<\/strong><\/h3>\n
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