\n<\/p>\n
Testimonial videos are a marketing tool that helps promote your brand by sharing the real customer experience. These videos feature real customers, so they convey a trustworthiness and authenticity that no standard commercial can match.\u00a0<\/p>\n
Customer testimonials work because they provide social proof<\/a> that your product or service is worth investing in. They go beyond the sales pitch<\/a> to provide first-hand accounts of your offering in action.<\/p>\n There are two ways to make videos that showcase impactful testimonials on your website. Either you can put them in front of a camera crew, or let customers record their own. The professional option is more controllable while self-recorded videos feel more organic and authentic, if a little less polished. We\u2019ll walk you through both versions and why you might choose one over the other.<\/p>\n Professionally produced videos are best for when professionalism and polish are essential. These videos are often best for B2B marketing<\/a> because they offer the brand maximum control. The production value reassures customers of the quality of the product.\u00a0<\/p>\n The video below from Salesforce cuts together talking head footage of a corporate VP at Wiley with b-roll to convey a sense of professionalism and trustworthiness.\u00a0<\/p>\n2 Ways to Make Customer Testimonials<\/strong><\/h2>\n
Professionally Produced Testimonials<\/strong><\/h3>\n