{"id":148701,"date":"2025-03-22T00:20:36","date_gmt":"2025-03-22T00:20:36","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/einav-rejoins-murphy-and-golding-is-there-such-a-thing-as-gravity-defying-account-management\/"},"modified":"2025-03-22T00:20:36","modified_gmt":"2025-03-22T00:20:36","slug":"einav-rejoins-murphy-and-golding-is-there-such-a-thing-as-gravity-defying-account-management","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=148701","title":{"rendered":"Einav rejoins Murphy and Golding: is there such a thing as gravity-defying account management?"},"content":{"rendered":"


\n<\/p>\n

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Former adam&eve joint CEO Tammy Einav is teaming up again with James Murphy and David Golding, but this time at Ogilvy which bought Murphy and Golding\u2019s New Commercial Arts venture last year.<\/p>\n

\"\"<\/p>\n

Murphy is one of the leading account managers of his era, as was Einav at A&E. Back in the day such folk defied gravity by holding on to business through thick and thin. But all accounts move somewhere else in the end, don\u2019t they? The likes of Sir Frank Lowe and, before him, David Ogilvy didn\u2019t see it that way.<\/p>\n

It was Sir Nigel Bogle (maybe knighthoods are another feature of such managers) who famously observed that every agency was only three phone calls from disaster. But this never happened at BBH (although it had its moments before reviving, after a vexed period, under Publicis ownership \u2013 it\u2019ll be 50 years old in 2032.) One of the secrets was Bogle\u2019s leadership.<\/p>\n

The best creative agencies need the best account management too. AMV BBDO was the UK\u2019s biggest for decades, driven in large part by peerless creative leader David Abbott. But strong account management was also a factor. Clients trusted the agency and, even when it misfired, the damage wasn\u2019t usually terminal. Not always though.<\/p>\n

I recall reading an interview (really a discussion) between Cilla Snowball (now a Dame), then UK CEO and another account management star, and the agency\u2019s head BT client \u2013 in Campaign\u2019s 50th birthday edition I think. The point being to demonstrate an ideal agency\/client relationship. That\u2019s a hostage to fortune I thought and, sure enough, BT departed not that long afterwards. In that instance gravity certainly won out.<\/p>\n

Murphy and his strategy pal David Golding certainly enjoy client loyalty. New Commercial Arts hasn\u2019t always thrilled the creative community but it hits the mark for clients: MoneySuperMarket\u2019s sales are said to have risen, Dominic West for Nationwide has spearheaded a popular (with the public) and highly effective campaign.<\/p>\n

But there\u2019s the rub, of course. Catherine Kehoe, then at Lloyds Banking Group, hired NCA on day one to work on Halifax and then NCA resigned the chunky Halifax business to follow Kehoe to Nationwide (Murphy, Golding and Einav had worked on Lloyds at A&E.)<\/p>\n

Then the NCA deal with WPP\u2019s Ogilvy was done. Unfortunately, for them anyway, Ogilvy had substantial Lloyds CRM business and the likelihood of Nationwide and Lloyds sharing the same agency was rather less than nil. The two split (Nationwide went to Mother), a forced move which both Kehoe and Murphy must have found painful in the extreme. Will Lloyds above-the-line end up at Ogilvy one day? That would take all Murphy\u2019s legendary powers of persuasion. Maybe Einvav can help?<\/p>\n

Ogilvy Group in the UK (NCA still operates independently within the group) has a long way to go before it can begin to match the achievements of A&E in Murphy and Golding\u2019s high period, combining big agency solidity with creative firepower headed by, first, Ben Priest and latterly Richard Brim (also now off to start his own agency.)<\/p>\n

But trusted and creatively-aware account management was one of A&E\u2019s many strengths and is clearly a big part of the Ogilvy plan, which is why Einav is joining. As with Nationwide, it may not always defy gravity. But it gives you a puncher\u2019s chance.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

Former adam&eve joint CEO Tammy Einav is teaming up again with James Murphy and David Golding, but this time at Ogilvy which bought Murphy and Golding\u2019s New Commercial Arts venture last year. Murphy is one of the leading account managers of his era, as was Einav at A&E. Back in the day such folk defied […]<\/p>\n","protected":false},"author":1,"featured_media":148702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[3825,62369,62371,34289,5984,5123,62370],"dealstore":[],"offerexpiration":[],"class_list":["post-148701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-account","tag-einav","tag-golding","tag-gravitydefying","tag-management","tag-murphy","tag-rejoins"],"yoast_head":"\nEinav rejoins Murphy and Golding: is there such a thing as gravity-defying account management? - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=148701\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Einav rejoins Murphy and Golding: is there such a thing as gravity-defying account management? - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Former adam&eve joint CEO Tammy Einav is teaming up again with James Murphy and David Golding, but this time at Ogilvy which bought Murphy and Golding\u2019s New Commercial Arts venture last year. 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