{"id":148370,"date":"2025-03-21T20:26:57","date_gmt":"2025-03-21T20:26:57","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/exclusive-news-and-research-on-the-wine-spirits-and-beer-business-53\/"},"modified":"2025-03-21T20:26:57","modified_gmt":"2025-03-21T20:26:57","slug":"exclusive-news-and-research-on-the-wine-spirits-and-beer-business-53","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=148370","title":{"rendered":"Exclusive news and research on the wine, spirits and beer business"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<h2>Non-Alcohol Wines Rising Fast From A Small Base<\/h2>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"posted\"><a href=\"https:\/\/www.shankennewsdaily.com\/2025\/03\/21\/\" title=\"Click to see that day's daily archive\">March 21, 2025<\/a><\/span><\/p>\n<p><span class=\"im\">While non-alcoholic wines remain a small part of the industry overall, they\u2019re growing at a rapid clip owing to interest from a variety of consumer groups, with suppliers, distributors, and retailers seizing on the momentum.<span id=\"more-37116\"\/> According to Impact Databank, the non-alcoholic wine category in the U.S. climbed past 1.6 million cases last year, up from about 1.4 million cases a year earlier and more than doubling its 2020 total.<\/span><\/p>\n<p>\u201cNo-alcohol is a smaller piece of business today, but the growth rates are significantly higher,\u201d says Brie Wohld, vice president of marketing for Trinchero Family Estates, whose Fre brand jumped 16% to 440,000 cases last year. \u201cI think we\u2019re going to continue to see more innovation and more growth over time.\u201d Fre added an Alcohol-Removed Pinot Grigio to its lineup last fall, bringing the line to a total of 10 offerings.<\/p>\n<p>\u201cThere has been a proliferation of brands entering the category and we expect this to continue,\u201d says Brooks Addington, CEO of T\u00f6st in the Constellation Brands portfolio. In fact, growth rates for non-alcoholic wines have been stronger than those of low-alcohol wines, another hot category in the wine sector.<\/p>\n<p><span class=\"im\">\u201cThe concern about alcohol consumption is not just during Sober October or Dry January,\u201d says Steve Lohr, president and CEO of J. Lohr Vineyards &amp; Wines, which owns Ariel non-alcoholic wines, a brand up 10% to 81,000 cases in the U.S. last year. \u201cIt\u2019s really grown to become something people think about throughout the year. Non-alcoholic wine is one of the strongest categories out there, and it\u2019s attracted a lot of competition. People are just not drinking as much, especially the 20- and 30-somethings.\u201d<\/span><\/p>\n<p>New Zealand\u2019s Giesen 0%, imported by Opici, is another key player in the space, posting an impressive 73% increase to 135,000 cases in 2024, according to Impact Databank, more than quadruple its volume of just two years prior. The import recently added a Chardonnay to its lineup. Stella Rosa Non-Alcoholic wines from Riboli Family Wines has also made inroads with a range of offerings. Numerous other brands have entered the fray as well.<\/p>\n<p> Enore Ceola, CEO of Freixenet Mionetto USA, notes that a range of consumers are incorporating non-alcoholic wines into their drinking repertoires. \u201cRight now the people most interested seem to be the younger generations, but as the category gets more widespread, I think there\u2019s opportunity with older demographics,\u201d he says. Combined, Mionetto and Freixenet alcohol-removed sparkling wines neared 50,000 cases in 2024, up from 25,000 cases in 2023.<span class=\"im\"\/><\/p>\n<p>Trinchero is heavily invested in the category. Aside from Fre, \u201cWe also added two non-alcohol SKUs in our Seaglass brand\u2014a non-alcohol Sauvignon Blanc and Pinot Grigio\u2014and we see a lot of upside potential there,\u201d says Wohld. \u201cAnd then we\u2019ve had a brand called Luminara, which is a line of Napa Valley-appellated, alcohol-removed wines. We\u2019re trying to come at this from every major price point from the high end at Napa Valley to a mid-range and a more value proposition from Fre to create more options for the trade and for consumers.\u201d<\/p>\n<p>The Party Source in Bellevue, Kentucky, carries more than 50 alcohol-free wine SKUs and has dedicated space specifically for alcohol-free products. \u201cWe have leaned into non-alcohol beverage products,\u201d says president and CEO Jon Stiles. \u201cTwo years ago we devoted an entire 32-foot aisle to all non-alcohol beverage products and that includes wine, beer, and spirits, as well as non-alcohol alternative products.\u201d<\/p>\n<p>Chris Becker, founder of Better Rhodes, an online marketplace for alcohol-free wines, spirits, and other beverages, says his core audience is females aged 35-55, although \u201cwe do see some Gen Z purchasing and baby boomers are starting to really pick up on it as well. You\u2019ve got the sober curious and mindful drinking, and very much the health and wellness focus.\u201d<\/p>\n<p><a href=\"https:\/\/www.winespectator.com\/newsletter\/shankennewsdaily\" title=\"Subscribe to Shanken News Daily\u2019s Email Newsletter\" style=\"display:block; padding:0.56em 0; margin: 0; font-style:italic; font-weight:bold;font-size:1.1em;line-height:1.28;\">Subscribe to Shanken News Daily\u2019s Email Newsletter, delivered to your inbox each morning.<br \/>\n<\/a><\/p>\n<p><a href=\"https:\/\/winespectator.wufoo.com\/forms\/shankens-impact-databank-2024-order-form\/\" title=\"Order Impact Databank\" class=\"article-promo\">GET YOUR FIRST LOOK AT 2024 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. <span>ORDER YOUR 2024 IMPACT DATABANK REPORTS<\/span>. CLICK HERE.<\/a><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Non-Alcohol Wines Rising Fast From A Small Base March 21, 2025 While non-alcoholic wines remain a small part of the industry overall, they\u2019re growing at a rapid clip owing to interest from a variety of consumer groups, with suppliers, distributors, and retailers seizing on the momentum. According to Impact Databank, the non-alcoholic wine category in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[3171,907,1305,1820,10113,16238,9182],"dealstore":[],"offerexpiration":[],"class_list":["post-148370","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-beer","tag-business","tag-exclusive","tag-news","tag-research","tag-spirits","tag-wine"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Exclusive news and research on the wine, spirits and beer business - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=148370\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exclusive news and research on the wine, spirits and beer business - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Non-Alcohol Wines Rising Fast From A Small Base March 21, 2025 While non-alcoholic wines remain a small part of the industry overall, they\u2019re growing at a rapid clip owing to interest from a variety of consumer groups, with suppliers, distributors, and retailers seizing on the momentum. 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