{"id":148356,"date":"2025-03-21T20:17:55","date_gmt":"2025-03-21T20:17:55","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/starbucks-and-anomaly-combine-to-brew-something-good\/"},"modified":"2025-03-21T20:17:55","modified_gmt":"2025-03-21T20:17:55","slug":"starbucks-and-anomaly-combine-to-brew-something-good","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=148356","title":{"rendered":"Starbucks and Anomaly Combine To Brew Something Good"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Starbucks and its new advertising agency <a href=\"https:\/\/www.anomaly.com\/\">Anomaly<\/a>, are making interesting new product- and caf\u00e9-focused commercials. The cinematic spots feature soundtracks by AC\/DC, The Ting Ting, and Willie Nelson. <em>And smart copy.<\/em><\/p>\n<blockquote>\n<p>\nIt starts in darkness.<br \/>In countless neighborhoods before sunrise.<br \/>And then suddenly,<br \/>out of the darkness,<br \/>energy.<\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" title=\"Hello Again | The Starbucks Coffee Company\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/CMmFG-GXNZ0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>According to <a href=\"https:\/\/www.marketingdive.com\/news\/starbucks-hello-again-campaign-super-bowl-monday\/739265\/\"><em>Marketing Dive<\/em><\/a>, Starbucks executives including CEO Brian Niccol affirmed that marketing investments are a large part of the chain\u2019s <a href=\"https:\/\/about.starbucks.com\/press\/2024\/starbucks-reports-preliminary-q4-and-full-fiscal-year-2024-results\/\">turnaround plan<\/a>.<\/p>\n<p>Starbucks saw U.S. comparable store sales drop 4% year over year in Q1 fiscal year 2025, results that Niccol said had \u201croom for improvement.\u201d To that end, Starbucks is reallocating budgets from discounting to marketing.<\/p>\n<p><iframe loading=\"lazy\" title=\"Not My Name | The Starbucks Coffee Company\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/rSAKe1nrelo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>The \u201cNot My Name\u201d spot points to the fact that Starbucks baristas are returning to a time-honored tradition. \u201cWe\u2019re tracking down the Sharpies and we\u2019re going to get back to writing little notes on the cups,\u201d Starbucks CEO Brian Niccol <a href=\"https:\/\/www.savannahnow.com\/story\/news\/nation\/2024\/10\/31\/starbucks-coffee-sharpies-handwritten-name\/75966021007\/\">said<\/a>. <\/p>\n<p>For years, the company\u2019s baristas wrote customer orders and names on individual cups. In 2020, during the height of the COVID-19 pandemic, the company made the decision to put the practice on hold. <\/p>\n<p>The \u201cStay Awhile\u201d spot promotes free refills, a tactic that also seeks to boost the time customers spend in the stores.<\/p>\n<p><iframe loading=\"lazy\" title=\"Stay Awhile | The Starbucks Coffee Company\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/f6vqTcW4pPQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Interestingly, Starbucks\u2019 former CEO, Howard Schultz, didn\u2019t like spending money on advertising. In a 2010 interview with <a href=\"https:\/\/hbr.org\/2010\/07\/the-hbr-interview-we-had-to-own-the-mistakes\"><em>Harvard Business Review<\/em><\/a>, he said, \u201cWe never were a traditional advertiser, and our marketing dollars were typically spent in the store because our baristas and word of mouth built that brand.\u201d<\/p>\n<p>In the same interview, he disputes that the relevancy of a Starbucks retail store or caf\u00e9 doesn\u2019t have staying power. \u201cI would say the opposite. We are living in a society where there is a need for human connection and a sense of community. And what we do every day is bring people together.\u201d<\/p>\n<p><h3 class=\"jp-relatedposts-headline\"><em>Related<\/em><\/h3>\n<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Starbucks and its new advertising agency Anomaly, are making interesting new product- and caf\u00e9-focused commercials. The cinematic spots feature soundtracks by AC\/DC, The Ting Ting, and Willie Nelson. And smart copy. It starts in darkness.In countless neighborhoods before sunrise.And then suddenly,out of the darkness,energy. According to Marketing Dive, Starbucks executives including CEO Brian Niccol affirmed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":148357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[48981,18298,15920,1416,1536],"dealstore":[],"offerexpiration":[],"class_list":["post-148356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-anomaly","tag-brew","tag-combine","tag-good","tag-starbucks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Starbucks and Anomaly Combine To Brew Something Good - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=148356\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starbucks and Anomaly Combine To Brew Something Good - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Starbucks and its new advertising agency Anomaly, are making interesting new product- and caf\u00e9-focused commercials. The cinematic spots feature soundtracks by AC\/DC, The Ting Ting, and Willie Nelson. And smart copy. It starts in darkness.In countless neighborhoods before sunrise.And then suddenly,out of the darkness,energy. 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