Google released new research on Friday into the value of European news content to its search engine, claiming tests have shown that removing news content from Google only slightly impacted Google’s traffic, and made no significant difference to Google’s ad revenues. The tech giant said it has seen “a number of inaccurate reports that vastly overestimate the value of news content to Google” during its negotiations to comply with the European Copyright Directive (EUCD), a law that gives media companies in Europe the right to ask for payments from platforms which distribute their content (except for in the case of hyperlinks or very short extracts).<\/p>\n
The release marks something of a more combative tone from Google. It, alongside Meta, has found itself in the firing line of efforts across the globe to make tech platforms pay publishers whenever they use or distribute their content. But while Meta has generally refused to play ball, claiming it receives little value from news content and in some cases stripping news content from its platform to avoid paying publishers, Google has been more conciliatory.<\/p>\n
Paul Liu, director of economics at Google, said in a post announcing the results that Google will “continue to partner with publishers to help them reach audiences in a world of rapidly evolving technologies”. But given the context, Google looks to be arguing that publishers need Google more than Google needs publishers, and that this should be reflected in deals relating to the EUCD.<\/p>\n
ProSieben Board Approves Sale of Non-TV Assets<\/b><\/p>\n
The ProSieben board has approved an agreement with General Atlantic to sell its minority stakes in its lifestyle and dating businesses, NuCom Group and ParshipMeet Group, to the US private equity firm. The deal is contingent on ProSieben selling the price-comparison website Verivox, which was also approved on Thursday.<\/span><\/p>\n Under the terms of the agreement, the German media group will maintain its 71.6 percent majority stake in perfume retail business Flaconi. The divestment of non-TV assets is part of MediaForEurope\u2019s demands to ProSieben, as the pan-European holding company reportedly gears up to mount a takeover bid for the German broadcaster.<\/span><\/p>\n Publicis Integrates Adobe Firefly into CoreAI<\/strong><\/p>\n French agency holding company Publicis Groupe has announced an expansion of its global strategic partnership with Adobe, which will see Adobe’s text-to-image and text-to-video tool Adobe Firefly integrated to Publicis’s group-wide CoreAI operating system.<\/p>\n The two companies will work together to build solutions which they say will help with scaled production of personalised content, drawing on Publicis’ pool of data. Firefly will be used for image, vector, and video creation, and Publicis says the direct integration will improve workflows and drive cost efficiency.<\/p>\n “With this latest step in our relationship with Adobe, we\u2019re able to push the boundaries of AI-driven creativity and deliver groundbreaking solutions for the marketing and advertising industry,” said Publicis Groupe CEO Arthur Sadoun. “The combination of CoreAI and Adobe Firefly takes us even further in our mission to shape the future of personalised, data-driven content at scale. Together, we are setting a new standard for how brands engage with their audiences, driving both creativity and measurable business outcomes.”<\/p>\n IAB Tech Lab Launches Server-Side Ad Management Framework to Shift Monetisation Control from Browsers to Publishers<\/strong><\/p>\n IAB Tech Lab, the global digital advertising technical standards-setting body, has launched an open-source, server-side ad management framework called Trusted Server. The framework is designed to give publishers control over ad monetisation “in an era of increasing browser restrictions and signal loss”, by shifting advertising functions away from the browser and into publisher-operated infrastructure. These include ad requests, auction execution, and creative delivery, removing reliance on third-party tools that the Tech Lab sees being restricted by browsers.<\/p>\n “It\u2019s not just Chrome and Safari – these restrictions are widespread across browsers,” said IAB Tech Lab CEO Anthony Katsur. “If this trend continues, publishers risk losing their ability to optimise ad revenue and stay competitive. But the industry isn\u2019t standing by and letting it happen.”<\/p>\n Origin Adds Demographic Filtering and Incremental Reach Reporting to Beta Trial<\/strong><\/p>\n Origin, the cross-media measurement initiative launched by advertiser trade group ISBA, on Monday announced the addition of two new features \u2014 demographic filtering and incremental reach reporting \u2014 as part of its ongoing beta trial phase. Demographic filtering allows advertisers to measure campaign reach and frequency for specific demographic groups based on sex and\/or age. Incremental reach reporting, meanwhile, enables advertisers to choose one channel as an \u2018anchor\u2019, and then see the incremental reach delivered by each other channel within a campaign. Read more on VideoWeek<\/a>.<\/p>\n Nexxen and Tubi Bring Partnership to UK<\/b><\/p>\n Ad tech business Nexxen has expanded its partnership with Tubi, the Fox-owned AVOD service, into the UK. Tubi launched in the UK last year, and will now sell inventory through Nexxen\u2019s supply-side platform, Nexxen SSP. \u201cWe\u2019re thrilled to be expanding Tubi\u2019s sell-side partnerships in the UK, and that Nexxen\u2019s buy-side customers \u2013 who consist of demand-side platforms (DSPs), advertising agencies and brands \u2013 will now have access to one of the largest on-demand, free film and TV series libraries in the country,\u201d said Paul Gubbins, Tubi\u2019s VP of Sales and Programmatic Partnerships for the UK.<\/span><\/p>\n CTV Ad Fill Rates Fell in 2024 Finds Wurl<\/b><\/p>\n Ad fill rates on CTV decreased in 2024, according to the latest CTV Trends Report from ad tech company Wurl, suggesting demand has not kept pace with the proliferation of supply. Wurl found that October was the only month to see a YoY increase in ad fill rates, due to heavy political advertising in the US. \u201cThis trend is attributed to an increase in viewer numbers and ecosystem fragmentation, while advertiser dollars have not transitioned to streaming as rapidly,\u201d said the report. \u201cThis mismatch results in excess supply that isn\u2019t fully absorbed by demand.\u201d<\/span><\/p>\n Roku Users Frustrated by Pre-Homescreen Video Ads<\/b><\/p>\n Roku, a smart TV and streaming business, has started showing ads before the Roku homescreen loads, <\/span>The Verge<\/span><\/a> reported on Monday. The startup ads caused frustration among Roku customers, who took to Reddit to complain about a trailer for <\/span>Moana 2<\/span><\/i> that started playing before they had made it onto the homescreen. Last month Roku CEO Anthony Wood said on the company\u2019s earnings call: \u201cWe are very careful about putting ads on our homescreen. We’re very focused on both driving more monetisation but also driving increased customer satisfaction. We have a very iconic home screen, consumers love it. We have no intention of breaking it. So putting video ads strategically in different locations on our home screen is part of it.\u201d<\/span><\/p>\n Mediaocean Renames Flashtalking as Innovid Following Acquisition<\/b><\/p>\n Mediaocean has renamed its ad tech business as Innovid, after acquiring the eponymous converged TV advertising business last month. The company merged Innovid with Flashtalking, Mediaocean\u2019s ad server, and has unveiled a new brand identity for the business. \u201cInnovid and Flashtalking share deep legacies, strong customer ties, and a foundation built on innovation, so rather than introduce a new name, we built on those strengths,\u201d said Mediaocean CEO Bill Wise. \u201cInnovid has established a powerful market position in CTV and video, which will continue to be growth drivers for our company and clients. With the added capabilities of Flashtalking, the new Innovid is a beacon for omnichannel excellence, helping advertisers navigate complexity, drive performance, and harness AI-powered intelligence to fuel the future of advertising.\u201d<\/span><\/p>\n XR Adds Emissions Data from Scope3<\/b><\/p>\n Ad tech firm XR has announced a partnership with Scope3, a supply chain emissions data company, to integrate carbon measurement directly into XR\u2019s platform. This enables brands to measure, manage and reduce the carbon impact of their digital ads, according to the partners. \u201cOur partnership with Scope3 brings unprecedented transparency to the creative workflow, enabling brands to make more sustainable choices,\u201d said Emma Horton, Director of Impact at XR. \u201cData intelligence allows us to better understand the environmental impact of digital advertising and equip brands with the insights needed to measure and reduce their carbon footprint. This marks a critical step in reducing waste throughout the creative lifecycle and driving meaningful impact on a global scale.\u201d<\/span><\/p>\n Google DV360 Upgrades Targeting and Measurement for CTV Ads<\/b><\/p>\n Google has announced a series of updates to its Display & Video 360 demand-side platform (DSP), in order to upgrade the DSP\u2019s CTV ad buying and measurement capabilities. The announcements include enhanced audience capabilities for CTV ads, adding household targeting based on demographics, shared interests, or purchase intent signals. Advertisers will also be able to measure outcomes and impact across a household, and monitor household-level reach and frequency, according to Google.<\/span><\/p>\n Adobe Rolls Out AI Agents for Marketers<\/b><\/p>\n Adobe is rolling out AI “agents” for brands to help consumers navigate their websites, the software giant announced on Tuesday. The new tools use AI to help brands target marketing<\/span><\/p>\n messages to different users based on their online activity, according to <\/span>Reuters<\/span><\/a>. For example the tech could tailor content to a young person’s profile if they reached a website through a TikTok ad, versus an older person’s profile if they clicked on a result from a search query. That provenance can then inform what suggestions the website’s chatbot makes to the user.<\/span><\/p>\n StackAdapt and Zitcha Announce Retail Media Partnership for SMBs<\/b><\/p>\n StackAdapt, a demand-side platform (DSP), has announced a retail media partnership with Zitcha, a retail media platform that enables retailers to combine their onsite, offsite and in-store advertising into a unified system. By integrating the platform with StackAdapt\u2019s programmatic capabilities, the partners said \u201cbrands of all sizes – particularly mid-market companies\u201d, can easily access, scale and optimise their retail media campaigns across North America, Europe, and Asia-Pacific. \u201cWe are excited to partner with Zitcha to unlock greater retail media opportunities for brands and retailers worldwide,\u201d said Renee Caceres, Head of Retail Media at StackAdapt. \u201cThis partnership allows brands to tap into the full potential of retail media networks, eliminating typical barriers and making it easier for SMBs to access the data, measurement, and inventory needed for success.\u201d<\/span><\/p>\n Accenture Warns Elon Musk\u2019s Government Cuts are Hitting Revenues<\/b><\/p>\n Accenture, a global professional services firm, has warned that Elon Musk\u2019s efforts to slash US government spending have started to affect its revenues. Federal filings reveal that 10 government contracts with Accenture have been \u201cterminated for convenience\u201d since Donald Trump took office, according to the <\/span>FT<\/span><\/a>. \u201cThe new administration has a clear goal to run the federal government more efficiently,\u201d Accenture CEO Julie Sweet said on an analyst call. \u201cDuring this process, many new procurement actions have slowed, which is negatively impacting our sales and revenue.\u201d <\/span><\/p>\n Diversified Portfolio and Streaming Gains Bring Stability to RTL\u2019s Ads Business<\/strong><\/p>\n Amid the downturn in linear TV advertising across Europe, RTL Group has stabilised its revenues, according to the media conglomerate\u2019s full-year earnings, generating \u20ac3,122 million in ad sales during 2024. While RTL\u2019s ad revenues have dropped from their 2021 peak, they were flat compared with the previous year, with digital growth offsetting declines in the TV market.<\/p>\n The company\u2019s push for digital and streaming revenues mirrors strategies at other European broadcasters, but where the UK\u2019s ITV and Sweden\u2019s Viaplay saw their revenues fall in 2024, RTL maintained steady group revenues of \u20ac6.3 billion. The group\u2019s diversified portfolio makes it better placed to weather market declines than some of its fellow broadcasters, with its radio and print outlets helping to bolster the company\u2019s sales. Read more on VideoWeek<\/a>.<\/p>\n Tubi\u2019s Super Bowl Simulcast Takes US Streaming into Overtime<\/strong><\/p>\n Streaming\u2019s share of TV viewing reached a new high in the US last month, making up 43.5 percent of total TV viewing, according to Nielsen\u2019s latest The Gauge report. In conjunction, linear TV viewing (broadcast and cable combined) fell to a low of 44.4 percent, suggesting it is only a matter of time before streaming overtakes traditional TV\u2019s share of viewing on TV sets.<\/p>\n While the day of this year\u2019s Super Bowl fell just short of last year\u2019s viewing by 500 million minutes (thanks in part to 2024\u2019s game going into overtime), the total TV audience for the Super Bowl reached 127.7 million viewers, beating last year\u2019s 123.7 million. This year saw the Super Bowl switch from Paramount to Fox, which simultaneously streamed the game on its free streaming service Tubi. The AVOD service took one-third of all US streaming viewership during the game, which in turn nudged Tubi\u2019s total share of TV viewing up to 2 percent in February. Read more on VideoWeek<\/a>.<\/p>\n Channel 4 Builds Ad Emissions Measurement Tool<\/b><\/p>\n Channel 4 Sales is investing in the development of an emissions measurement tool for its advertisers, the UK broadcaster sales house announced on Thursday. The tool will be built alongside Scope3, an emissions data business, which will give advertisers access to actionable emissions reports. \u201cAs one of the UK’s major broadcasters, Channel 4’s commitment shows leadership in addressing the climate impact of our complex advertising ecosystem,\u201d said Tim Collier, Head of UK and Northern Europe at Scope3. \u201cGiven Channel 4’s track record of environmental leadership, we believe this push for sustainable growth will inspire similar action from broadcasters and advertisers across the UK.\u201d<\/span><\/p>\n Barb Adds Disney+ to Advanced Campaign Hub<\/b><\/p>\n Barb, the UK\u2019s TV measurement body, has added Disney+ to its Advanced Campaign Hub, the pre-campaign planning tool that combines Barb panel data with census-level impressions supplied by participating streaming services. The addition means Advanced Campaign Hub users will be able to include Disney+ when planning and optimising their campaigns, according to Barb, which will also report ad-supported households on the streaming service. Disney+ follows the addition of Amazon Prime Video, Netflix and Discovery+ to the Advanced Campaign Hub last year.<\/span><\/p>\n Sky Media Launches Sports Marketplace for Advertisers<\/b><\/p>\n Sky Media, the UK broadcaster\u2019s ad sales arm, has launched the first phase of its Sports Marketplace, which is designed to simplify advertiser access to Sky Sports and TNT Sports\u2019 live sports inventory. The marketplace allows advertisers to book campaigns across individual games and tournaments, according to Sky Media, facilitating both programmatic and direct buys. “At Sky Media, we connect millions of sports fans daily through a wealth of sports content,\u201d said Brett Aumuller, Managing Director of Sky Media. \u201cAcross Sky Sports and TNT Sports, we aim to make advertising in standout, talked-about content as simple and accessible as possible \u2013 that\u2019s why we\u2019re launching the Sports Marketplace.”<\/span><\/p>\n Liberty Global Seeks to Buy Out Vodafone\u2019s Stake in Dutch JV VodafoneZiggo<\/b><\/p>\n Liberty Global has approached Vodafone seeking to acquire its stake in VodafoneZiggo, the Dutch joint venture (JV) between the two businesses, <\/span>Bloomberg<\/span><\/a> reported last week. The companies formed VodafoneZiggo in 2016, with each holding a 50 percent stake. An acquisition could value Vodafone\u2019s stake at more than \u20ac2 billion, according to people familiar with the matter, though it remains unclear whether Vodafone is willing to sell.<\/span><\/p>\n Gen Z Seek Greater Representation in Advertising<\/b><\/p>\n 75 percent of Gen Z consumers do not watch live TV on a daily basis, according to Dentsu\u2019s \u2018The Gen Z Effect: Shaping the Year of Impact\u2019 report, while 40 percent of Gen Z in the US turn to reviews from online influencers to inform their purchase decisions. The report also found that these younger consumers want to see more representation in advertising, with 36 percent of 18-24 year olds in the UK saying they want more plus-size models in advertising. \u201cWhen brands <\/span>approach their messaging with care, they don\u2019t just capture attention – they build loyal fans and powerful brand advocates,\u201d said Mariam Khan, Strategy Director at Dentsu X.\u00a0<\/span><\/p>\n Trump Signs Order to Dismantle International Broadcaster Voice of America<\/b>\u00a0<\/span><\/p>\n Donald Trump has signed an executive order to dismantle Voice of America (VOA), a US government-funded international broadcaster, <\/span>Broadband TV News<\/span><\/a> reported on Sunday. A White House statement entitled \u2018The Voice of Radical America\u2019 said the move was designed to \u201censure that taxpayers are no longer on the hook for radical propaganda\u201d. Over 1,300 journalists working for VOA have been put on administrative leave, according to the report, including the organisation\u2019s director Mike Abramowitz. \u201cToday\u2019s action will leave Voice of America unable to carry out its vital mission,\u201d said Abramowitz. \u201cThat mission is especially critical today, when America\u2019s adversaries, like Iran, China, and Russia, are sinking billions of dollars into creating false narratives to discredit the United States.\u201d<\/span><\/p>\n The Independent Launches AI-Enabled Daily Briefing Bulletin<\/strong><\/p>\n The Independent this week announced it is launching a new digital news service called Bulletin, which it says will provide “trusted, independent, verified news for time-poor audiences”. Content on Bulletin will be “enabled” by a set of AI editorial tools, which will seemingly generate news summaries that are then vetted by editorial staff. Readers looking for more context will be able to click through to stories on The Independent, according to the newspaper’s CEO Christian Broughton.<\/p>\n The News Alliance Launches to Champion Professional Journalism<\/strong><\/p>\n A new industry coalition backed by media companies and ad agencies, the News Alliance, has launched with the aim of championing professional journalism and encouraging more ad investment into news. Bountiful Cow, British Society of Magazine Editors, Campaign, DAIVID, Electric Glue, Havas Media Network, Haymarket Automotive, Newsworks, Ozone, Radiocentre, Sky Media, the7stars, Thinkbox and World Media Group are among those involved in the initiative. The Alliance has identified four key actions for advertiser and agency partners to support:<\/p>\n Social Media and Video Sharing Services Face New Penalties for Illegal Harms as Online Safety Act Comes into Force<\/strong><\/p>\n Three years on from its introduction in UK Parliament, the Online Safety Act came into force on Monday, meaning communications regulator Ofcom can now take action against tech companies that fail to tackle illegal content on their platforms. Under the law, which handed online safety powers to Ofcom, the watchdog can fine businesses up to \u00a318 million or 10 percent of their worldwide revenue, whichever is greater. The regulator can also apply for a court order to block sites in the UK in the most serious cases. Read more on VideoWeek<\/a>.<\/p>\n BuzzFeed Refocusses on Higher Margin Programmatic Advertising<\/strong><\/p>\n Digital media business BuzzFeed saw its full year revenues fall by 18 percent in 2024, according to the company’s recent earnings, but the company says it is making progress in stabilising operations and positioning for long-term growth. Advertising revenues were down 17 percent year-on-year, but BuzzFeed said this represented an intentional shift away from direct-sold ads, and towards programmatic advertising, where its margins are higher.<\/p>\n Axel Springer Considers Sale of Marketing Business Awin<\/strong><\/p>\n European media group Axel Springer is considering selling Awin, an affiliate marketing business owned by the publishing giant, Reuters<\/a> reported this week. Axel Springer’s owners have agreed a breakup of the company which will see its media business (including Awin) separated off from its classified ads division. But executives are thinking of selling it off, and believe they could get around \u20ac400 million for the company, according to Reuters.<\/p>\n Madison and Wall Lowers US Ad Forecast as Trump Policies Bite<\/strong><\/p>\n Madison and Wall, the advisory and consulting firm set up by analyst Brian Wieser, on Tuesday announced a downgrade to its US advertising growth forecasts across the next five years, citing the impact of the current US government\u2019s policies on expected growth. Total US ad market growth for 2025 is now predicted to sit at 3.6 percent excluding political advertising, down from 4.5 percent. Now that Trump is in power and policies are being put into force, the consultancy says it sees \u201ca certainty of additional negative factors\u201d, hence today\u2019s update. Read more on VideoWeek<\/a>.<\/p>\n Shareholders Approve Omnicom\/IPG Merger<\/strong><\/p>\n Omnicom’s proposed merger with Interpublic Group took another step forward this week, as each company’s respective shareholders voted to approve the transaction. “We are very pleased to reach this important milestone,” said Omnicom CEO John Wren. “The strong support of our stockholders confirms the compelling value proposition of the transaction and the leading-edge services, products and platforms it will create for our people and clients.”<\/p>\n Indian Authorities Raid Ad Giants and Broadcaster Group Over Price Collusion<\/strong><\/p>\n The Competition Commission of India (CCI) this week raided the offices of a number of major ad agencies including GroupM, Publicis, Dentsu, and IPG, as well as a broadcaster trade group, over alleged price collusion, Reuters<\/a> reported this week. According to Reuters’ sources, the CCI suspects agency groups and the Indian Broadcasting Digital Foundation of fixing ad prices while selling them to clients, and discussing discounts.<\/p>\n Publicis Wins Chunk of Coca-Cola Media Account from WPP<\/strong><\/p>\n Publicis has been handed media duties for Coca-Cola in North America, according to the Financial Times<\/a>, winning the business from WPP. WPP however remains Coca-Cola’s “global marketing partner”, and a spokesperson for the drinks brand told the FT that the two companies are close to renewing their global deal.<\/p>\n Stagwell Targets 22 Percent Bump in News Media Investment This Year<\/strong><\/p>\n Agency group Stagwell is aiming to increase the amount of ad spend it directs towards news by 22 percent year-on-year in 2025, the company announced this week. Stagwell has been vocal over the past year about advertisers’ responsibility to invest in news, and the negative impacts of overly restrictive brand safety practices from advertisers. “At Stagwell, we believe supporting trusted journalism isn’t just good for society \u2014 it’s smart business,” said Mark Penn, chairman and CEO of Stagwell. “The data continues to back that up, which is why we’re doubling down on our commitment with a significant increase in news ad spend for 2025.”<\/p>\n GroupM’s EMEA Chief Departs<\/strong><\/p>\n Josh Krichefski, GroupM’s CEO for the EMEA region, has left the company, he announced this week. Krichefski first joined WPP back in 2011 as EMEA COO for MediaCom, and took up the role of EMEA and UK CEO for GroupM in 2023. “Staying no. 1 is hard. But when your people feel valued, listened to and supported, anything is possible,” Krichefski said in a LinkedIn post. “I have always felt valued, and I hope my teams have too. So, I leave with a great deal of gratitude.”<\/p>\n Monks Partners with NVIDIA on Agentic AI<\/strong><\/p>\n S4 Capital’s operating brand Monks this week announced a new partnership with tech giant NVIDIA to launch a new ‘Agentic AI Advisory Group’ and the Monks Foundry, two new initiatives focused on agentic AI. The Monks Agentic Advisory will consist of an approximately 50-person advisory team that operates as a consulting team for the Monks Foundry, a team of around 150 engineers dedicated to building and deploying custom generative AI models tailored to enterprise data and domain-specific knowledge.<\/p>\n “In today’s landscape, a simple structure can put us one step ahead, allowing us to deliver with a speed and depth that legacy holding companies and networks struggle to match, setting a new standard for what’s possible in the industry,” said Michael Dobell, EVP of innovation at Monks.<\/p>\n ISBA Launches News Responsible Media Guide<\/strong><\/p>\n Advertiser trade group ISBA this week released a new guide designed to give brands practical guidance on how they can have maximum control over the safe, suitable, and legal placement of ads across media channels. The Responsible Media Guide<\/a>, which is available to ISBA members, provides tools, templates, and resources covering brand safety, media sustainability, inclusion, data and digital governance, and AI.<\/p>\n GroupM Names Mindshare’s Michael Karg as European CEO<\/b><\/p>\n GroupM, WPP’s media unit, has appointed Michael Karg as CEO in Europe. He replaces outgoing GroupM EMEA CEO Josh Krichefski, who announced his departure on Tuesday. Karg joined GroupM in 2021 as Global COO at media agency Mindshare.<\/span><\/p>\n Nexxen Announces Four New VPs<\/b><\/p>\n Ad tech firm Nexxen has enlisted four new Vice Presidents to its leadership team. Dianne Cairoli joins as VP, Sales and Client Success, South, overseeing agency and client direct sales across the Southern region of the US. Jessica Curry, VP, Sales and Client Success, Central joins Nexxen after spending eight years at Teads. Jaan Janes becomes VP, Business Development, leading the company’s global growth strategy for monetising display and online video. And Michael Lewis, VP, Enterprise Sales, joins the company from a seven-year stint at Viant.<\/span><\/p>\n Havas Promotes CFO Fran\u00e7ois Laroze to COO<\/b><\/p>\n Agency group Havas has promoted Fran\u00e7ois Laroze to Global Chief Operating Officer (COO), in addition to his current role as Chief Financial Officer (CFO). Laroze has been with Havas since 2007, becoming CFO in 2011. In his expanded role, Laroze will see that the agency’s goals disclosed to the financial market are met, following the company’s recent listing on the Amsterdam stock exchange.<\/span><\/p>\n PubMatic Bolsters CTV Leadership Team in EMEA<\/b><\/p>\n Ad tech company PubMatic has hired Kavita Veeramah Collins as Senior Director of Advertiser Solutions CTV, and Silvia Gorra as Senior Marketing Director for the EMEA region. Veeramah Collins joins from News UK, where she served as Director of TV & Video, while Gorra has held senior roles at Yahoo, Magnite and Rubicon Project.\u00a0<\/span><\/p>\n Untold Fable Appoints Buzzfeed’s Shyanne Wester to Lead US Expansion<\/b><\/p>\n Untold Fable, a production company aimed at driving diversity, equity and inclusion (DEI) in advertising, has appointed Shyanne Wester as Executive Producer, leading the business’ expansion into the US market. As a creative production manager at Buzzfeed, Wester managed global campaigns for high-profile brands, including Spotify, Unilever and Lionsgate.<\/span><\/p>\n Origin Adds Demographic Filtering and Incremental Reach Reporting to Beta Trial<\/a><\/p>\n Social Media and Video Sharing Services Face New Penalties for Illegal Harms as Online Safety Act Comes into Force<\/a><\/p>\n Madison and Wall Lowers US Ad Forecast as Trump Policies Bite<\/a><\/p>\n Week in Charts: Viant Leans into AI, Women Make Up Over Half Fortune 500 CMO Roles, and European SVOD Revenues Overtake Public Broadcasters<\/a><\/p>\n Tubi\u2019s Super Bowl Simulcast Takes US Streaming into Overtime<\/a><\/p>\n Diversified Portfolio and Streaming Gains Bring Stability to RTL\u2019s Ads Business<\/a><\/p>\n ISBA Believes Better Advertiser-Agency Contracts Can Help Promote AI Adoption<\/a><\/p>\n<\/div>\n Paramount+, Survivor: Yellowjackets Edition<\/strong><\/p>\n Follow VideoWeek on Twitter<\/a> and LinkedIn<\/a>.<\/p>\nThe Week in Tech<\/strong><\/h2>\n
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<\/a><\/p>\nThe Week in TV<\/h2>\n
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<\/a><\/p>\nThe Week for Publishers<\/h2>\n
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The Week for Brands & Agencies<\/b><\/h2>\n
Hires of the Week<\/h2>\n
This Week on VideoWeek<\/h2>\n
Ad of the Week<\/h2>\n<\/div>\n<\/div>\n