{"id":147199,"date":"2025-03-21T06:26:21","date_gmt":"2025-03-21T06:26:21","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/amv-shows-sure-touch-for-unilevers-all-over-sure\/"},"modified":"2025-03-21T06:26:21","modified_gmt":"2025-03-21T06:26:21","slug":"amv-shows-sure-touch-for-unilevers-all-over-sure","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=147199","title":{"rendered":"AMV shows sure touch for Unilever\u2019s all-over Sure"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"the-post\">\n<p><!-- .entry-header-outer \/--><\/p>\n<div class=\"entry-content entry clearfix\">\n<p>Unilever has become an oddly lively giant recently, ditching the CEO (despite reasonable results) and currently embroiled in a big row with Ben &amp; Jerry\u2019s, accused of ousting B&amp;J CEO David Stever as part of a process to \u201cdismantle its (purpose-led) values.\u201d Whatever next?<\/p>\n<p>Well next has also been lively advertising, for<a href=\"https:\/\/www.moreaboutadvertising.com\/2025\/03\/maa-ad-of-the-week-axe-from-lola-mullenlowe\/\"> Axe<\/a> and now sure Sure with a \u00a312.5m campaign (unusual these days for clients to give a budget, so well done there) and its new Whole Body Deodorant range. By AMV BBDO.<\/p>\n<p><iframe loading=\"lazy\" title=\"Sure Whole Body Deodorant\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/13tpOnCnWsw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"Sure Whole Body Deodorant\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/E1N6Uqy2-mU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Deodorants supremo Monique Rossi says: \u201cWe\u2019re breaking the mould with this campaign which is a deliberate departure from the predictable deodorant adverts. By pushing beyond underarm care, we\u2019re addressing broader consumer concerns to give people odour protection wherever they need it and driving awareness that only a small percentage of sweat comes from underarms. <\/p>\n<p>\u201cWe see this as a highly incremental opportunity for retailers and remain committed to invest in the category and marketing support for our brands. We\u2019re confident our whole body deodorants are going to be a game-changer in the personal care aisles.\u201d<\/p>\n<p>Unilever, like great rival P&amp;G, seems to have rediscovered above-the-line brand advertising in a world drowning in online messages. Let\u2019s hope Ms Rossi\u2019s crusade succeeds. Now how about some jokes for Dove? Maybe that\u2019s a bridge too far.<\/p>\n<p>MAA creative scale: 8.<\/p>\n<\/p><\/div>\n<p><!-- .entry-content \/--><\/p>\n<p>\t\t<!-- .share-buttons \/--><\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Unilever has become an oddly lively giant recently, ditching the CEO (despite reasonable results) and currently embroiled in a big row with Ben &amp; Jerry\u2019s, accused of ousting B&amp;J CEO David Stever as part of a process to \u201cdismantle its (purpose-led) values.\u201d Whatever next? Well next has also been lively advertising, for Axe and now [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":147200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[7122,54649,5033,430,61912],"dealstore":[],"offerexpiration":[],"class_list":["post-147199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-allover","tag-amv","tag-shows","tag-touch","tag-unilevers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AMV shows sure touch for Unilever\u2019s all-over Sure - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=147199\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AMV shows sure touch for Unilever\u2019s all-over Sure - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Unilever has become an oddly lively giant recently, ditching the CEO (despite reasonable results) and currently embroiled in a big row with Ben &amp; Jerry\u2019s, accused of ousting B&amp;J CEO David Stever as part of a process to \u201cdismantle its (purpose-led) values.\u201d Whatever next? 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