Apple is facing a federal lawsuit over claims that it misled customers about the now-delayed Apple Intelligence features<\/a>. I\u2019m sure many saw this coming, especially in the U.S.<\/p>\n According<\/a> to Axios<\/em>, the lawsuit, filed Wednesday in the U.S. District Court in San Jose, accuses Apple of false advertising and unfair competition, arguing that the company heavily promoted AI-powered capabilities that won\u2019t be available as promised.<\/p>\n The lawsuit seeks class action status and unspecified financial damages on behalf of consumers who purchased Apple Intelligence-compatible iPhones and devices, expecting advanced AI features\u2014including an upgraded Siri\u2014that have now been pushed back.<\/a><\/p>\n \u201cApple\u2019s advertisements saturated the internet, television, and other airwaves to cultivate a clear and reasonable consumer expectation that these transformative features would be available upon the iPhone\u2019s release,\u201d the lawsuit states. It alleges that Apple used AI as a marketing tool to drive excitement, justify premium pricing, and compete with rivals in the AI space, despite knowing the features were not ready.<\/p>\n One key example cited in the lawsuit is a September ad featuring actor Bella Ramsey showcasing Siri\u2019s new AI capabilities<\/a>. That ad has since been removed from YouTube, but the lawsuit claims Apple has not retracted all misleading marketing materials.<\/p>\n The case was brought by Clarkson Law Firm, which has previously sued Google and OpenAI over AI-related issues.<\/p>\n Typically, whenever a class action lawsuit is successful in the U.S., it sets a precedent and a copy-cat lawsuit ends up being started in Canada (especially when it involves Apple).<\/a> It will be interesting to see how this one plays out\u2013grab your popcorn folks.<\/p>\n <\/div>\n![\"\"](\"https:\/\/cdn.iphoneincanada.ca\/wp-content\/uploads\/2025\/03\/ios-18-iphone-16-pro-settings-apple-intelligence-siri-crop-1.jpg\" "\\"ios-18-iphone-16-pro-settings-apple-intelligence-siri-crop-1jpg")
<\/a><\/p>\n