{"id":146103,"date":"2025-03-20T17:43:13","date_gmt":"2025-03-20T17:43:13","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/review-of-martech-and-adtech-stack-requirements-and-performance-for-a-beverages-advertiser-case-study\/"},"modified":"2025-03-20T17:43:13","modified_gmt":"2025-03-20T17:43:13","slug":"review-of-martech-and-adtech-stack-requirements-and-performance-for-a-beverages-advertiser-case-study","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=146103","title":{"rendered":"Review of Martech and Adtech stack requirements and performance for a Beverages advertiser \u2013 Case study"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div data-bglz=\"1\" itemprop=\"text\">\n<h3><strong>Challenging Problem<\/strong><\/h3>\n<p style=\"text-align: center;\"><em>\u201cCan you advise us on whether we have the right adtech and martech in our stack?\u201d<\/em><\/p>\n<p style=\"text-align: center;\"><em>\u201cWhat\u2019s the most effective measure of social media now to show that we\u2019re moving the dial on sales growth?\u201d<\/em><\/p>\n<p style=\"text-align: center;\"><em>\u201cWhat are the most relevant dynamic consumer journey builders out there at the moment?\u201d<\/em><\/p>\n<p>Three challenging questions put to us recently by an Australian client in the beverages sector.<\/p>\n<p>Having rapidly commenced a structural, team, and process transformation, the digital, data, and connections teams wanted to validate their current path.<\/p>\n<p>In short, wanting an external advisory lens to see if there were any watch-outs to be aware of.<\/p>\n<p>\u00a0<\/p>\n<h3><strong>TrinityP3 solution. <\/strong><\/h3>\n<p>To answer these questions, TrinityP3 recommended stepping back and assessing the bigger underlying strategic drivers within the business, as well as conducting a capability and technology assessment.<\/p>\n<p>With analysis of the marketing operations through the lens of:<\/p>\n<ul>\n<li>Technology: What tools and platforms exist for marketing within the overall technology stack<\/li>\n<li>Capability: Who is utilising these tools and platforms, and for what purpose<\/li>\n<li>Utilisation: How are these tools &amp; platforms being utilised by the internal department and paid media agency across the end-to-end consumer journey<\/li>\n<li>Strategic alignment: How aligned is the use of technology and capability in delivering against your core objectives and strategy<\/li>\n<li>KPI alignment: What KPIs are in place to measure success against the core objectives and strategy and are these the right measures of success in delivering on your core objectives and strategic principles.<\/li>\n<\/ul>\n<p>By undertaking a broader analysis of the operational environment, TrinityP3 would be able to provide improved recommendations to more effectively guide the client in its transformation.<\/p>\n<p>\u00a0<\/p>\n<h3><strong>Process<\/strong><\/h3>\n<p>A customised, 2-stage process was developed and implemented:<\/p>\n<p><strong>Stage 1 Discovery: <\/strong><\/p>\n<ul>\n<li>Initial document examination of the client\u2019s current state.<\/li>\n<li>Discovery of current state team structures, martech, team capability, go-to-market processes, data use and management, reporting and measurement frameworks.<\/li>\n<li>Key stakeholder group interviews to validate findings, and identify gaps\/opportunities.<\/li>\n<\/ul>\n<p><strong>Stage 2 Assessment:<\/strong><\/p>\n<ul>\n<li>Identify the current state, alignment, and non-alignment of technology, resources, and capability (as mapped to the end-to-end customer journey).<\/li>\n<li>Develop, deliver and discuss a findings and insights report.<\/li>\n<li>Provide a roadmap as required for an updated transformation pathway .<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h3><strong>Results and feedback<\/strong><\/h3>\n<p>The client absorbs the detail and aims to incorporate the key elements into a refocussed pathway for the year ahead.<\/p>\n<p>It\u2019s an exciting time in terms of shifting focus away from lowest cost, high reach media and disconnected experiences; to targeted cohorts, location-based engagement, and channel and creative combinations that can be measurable, attributable, and demonstrate a proven commercial return on investment.<\/p>\n<p>In summary, proving tests over theories, deepening the precision and scaling up marketing experiments to prove commercial success.<\/p>\n<p>\u00a0<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Challenging Problem \u201cCan you advise us on whether we have the right adtech and martech in our stack?\u201d \u201cWhat\u2019s the most effective measure of social media now to show that we\u2019re moving the dial on sales growth?\u201d \u201cWhat are the most relevant dynamic consumer journey builders out there at the moment?\u201d Three challenging questions put [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":146104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[12731,55507,26163,415,29599,5786,16519,3749,4172,2677],"dealstore":[],"offerexpiration":[],"class_list":["post-146103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-adtech","tag-advertiser","tag-beverages","tag-case","tag-martech","tag-performance","tag-requirements","tag-review","tag-stack","tag-study"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Review of Martech and Adtech stack requirements and performance for a Beverages advertiser \u2013 Case study - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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