{"id":145513,"date":"2025-03-20T10:46:39","date_gmt":"2025-03-20T10:46:39","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/internet-business\/how-wiz-fits-into-googles-ma-playbook\/"},"modified":"2025-03-20T10:46:39","modified_gmt":"2025-03-20T10:46:39","slug":"how-wiz-fits-into-googles-ma-playbook","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=145513","title":{"rendered":"How Wiz Fits Into Google\u2019s M&A Playbook"},"content":{"rendered":"


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If you asked me what one of Google\u2019s superpowers as a company is, I\u2019d reply right out: <\/span>its ability to roll out strategic acquisitions that are instrumental to each phase of its life.<\/em> <\/span><\/p>\n

Corporate acquisition isn\u2019t simple, as integrating an acquisition into the core of a company\u2019s business model is something only a few companies can pull off.<\/p>\n

And Google seems to have had the playbook for it over the years, even when some acquisitions might have sounded overpriced at the time when they did happen. <\/p>\n

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Indeed, over the years, Google has acquired companies like DoubleClick, which has been instrumental to Google\u2019s advertising business model. <\/p>\n

YouTube, which at this moment is probably the most interesting business within Google, and what might grant it a life after search, as it\u2019s the closest thing to a social media platform the company has. <\/p>\n

Another one is DeepMind, which has not only become Google\u2019s main AI arm, but its CEO, Demis Hassabis, has also become the CEO of Google\u2019s AI efforts. <\/p>\n

As Google has just acquired a security company called Wiz in its largest deal so far, I want to go back and spot some key patterns in Google\u2019s acquisition strategy. <\/p>\n

This is an analysis of Google’s 200+ acquisitions since 2001 to check whether some clear patterns emerge in their M&A approach, and it seems we can pull out some playbook! <\/p>\n

Over the years, some key patterns of Google\u2019s acquisition strategy come in a few blocks. <\/p>\n

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This is part of an Enterprise AI series to tackle many of the day-to-day challenges you might face as a professional, executive, founder, or investor in the current AI landscape.<\/em><\/p>\n

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If you asked me what one of Google\u2019s superpowers as a company is, I\u2019d reply right out: its ability to roll out strategic acquisitions that are instrumental to each phase of its life. Corporate acquisition isn\u2019t simple, as integrating an acquisition into the core of a company\u2019s business model is something only a few companies […]<\/p>\n","protected":false},"author":1,"featured_media":145514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95],"tags":[7274,13754,13313,61382],"dealstore":[],"offerexpiration":[],"class_list":["post-145513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-business","tag-fits","tag-googles","tag-playbook","tag-wiz"],"yoast_head":"\nHow Wiz Fits Into Google\u2019s M&A Playbook - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=145513\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Wiz Fits Into Google\u2019s M&A Playbook - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"If you asked me what one of Google\u2019s superpowers as a company is, I\u2019d reply right out: its ability to roll out strategic acquisitions that are instrumental to each phase of its life. Corporate acquisition isn\u2019t simple, as integrating an acquisition into the core of a company\u2019s business model is something only a few companies […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=145513\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-20T10:46:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/https3A2F2Fsubstack-post-media.s3.amazonaws.com2Fpublic2Fimages2Fa295671a-1d97-4ce1-9ce3-0871e.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=145513#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=145513\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"How Wiz Fits Into Google\u2019s M&A Playbook\",\"datePublished\":\"2025-03-20T10:46:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=145513\"},\"wordCount\":294,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=145513#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/https3A2F2Fsubstack-post-media.s3.amazonaws.com2Fpublic2Fimages2Fa295671a-1d97-4ce1-9ce3-0871e.jpeg\",\"keywords\":[\"fits\",\"Googles\",\"Playbook\",\"Wiz\"],\"articleSection\":[\"Internet Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=145513#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=145513\",\"url\":\"https:\/\/fivemor.com\/?p=145513\",\"name\":\"How Wiz Fits Into Google\u2019s M&A Playbook - 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