{"id":144710,"date":"2025-03-20T00:40:11","date_gmt":"2025-03-20T00:40:11","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/product-photography-for-ecommerce-stores-the-ultimate-diy-guide\/"},"modified":"2025-03-20T00:40:11","modified_gmt":"2025-03-20T00:40:11","slug":"product-photography-for-ecommerce-stores-the-ultimate-diy-guide","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=144710","title":{"rendered":"Product Photography for Ecommerce Stores: The Ultimate DIY Guide"},"content":{"rendered":"


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Your product photography is by far one of the most important things for your ecommerce store. After all, visitors to your store can\u2019t see, touch or smell your products in person, so it\u2019s helps customers know what they\u2019re getting. In this post, we\u2019ll show you how to set up your very own DIY studio and shoot your own product photos. You\u2019ll also learn some product photography tips on how to optimize your product images for ecommerce so that you can increase your online sales.<\/p>\n

Part 1: How to Shoot Product Photos<\/strong><\/h2>\n

Understand Your Camera\u2019s Capabilities<\/strong><\/h2>\n

There\u2019s no denying that DSLRs are capable of taking better photos than smartphones. However, smartphone cameras are getting better and better<\/a>, and the trick to great product photography is actually in the setup. You can <\/em>take high quality, professional-looking product shots on a smartphone. That being said, it\u2019s important to understand what your camera is capable of so that you can use it to its full potential.<\/p>\n

\"Best\"Best<\/p>\n

DSLR PRODUCT PHOTOGRAPHY<\/strong><\/h4>\n

If you\u2019ve invested in a DSLR, then you should definitely make the most of it and shoot manual. Start by getting familiar with the \u201cexposure triangle\u201d\u2014aperture, shutter speed, and ISO. <\/a>These three elements will determine how light or dark your image is, and the idea is to find the perfect combination for your setup and product.<\/p>\n

The aperture is the opening in the lens that determines how much light your camera will let in, and it\u2019s measured in f-stops. It\u2019s pretty straightforward\u2014larger openings allow more light to pass through the lens and subsequently produce a brighter image. The confusing part is that the larger the f-stop number, the smaller the aperture.<\/p>\n

\"Aperture\"\"Aperture\"\/<\/p>\n

(Source<\/a>)<\/p>\n

So, why can\u2019t we just use the aperture to control the brightness of the photo? The aperture also<\/em> determines the depth of field<\/a>, or in other words how much of the product is in focus. A small aperture will capture everything in the frame, whereas a large aperture is likely to leave the back of the product blurry. If you look at the two photos below, they were taken with apertures of f-1.8 and f\/10 respectively.<\/p>\n

\"Aperture\"Aperture<\/p>\n

The trick is to find an aperture large enough to produce a well-lit photo, but small enough to capture the entire product clearly. Start with f\/8 or f\/10 and work your way up\/down from there.<\/p>\n

The shutter speed is the amount of time the opening in the lens is open for. Outside of product photography, shutter speed is altered in order to determine the way a moving object appears in the photo. However, for product photography purposes, it\u2019s important to use a slow shutter speed to allow for a smaller aperture. Once you\u2019re happy with your aperture setting (i.e. the entire product is in focus), you should adjust the shutter speed until you get the brightness level you need.<\/p>\n

\"Shutterspeed\"Shutterspeed<\/p>\n

The last element of the trio is the ISO, which is your camera\u2019s sensitivity to light. Increasing the ISO will allow you to take photos when the lighting conditions aren\u2019t great, however, this does decrease the quality of the photo. You should never exceed 400 as you\u2019ll start getting some camera noise. If you can\u2019t take a well-lit photo under 400, your light sources aren\u2019t bright enough. Aim to use natural lighting where possible.<\/p>\n

\"Example\"Example<\/p>\n

SMARTPHONE PRODUCT PHOTOGRAPHY<\/strong><\/h4>\n

If you\u2019re using a smartphone, avoid using any pre-defined filters and frames and don\u2019t touch the digital zoom, which actually just crops the photo as you shoot. All of this will decrease the quality of the photo, so save these kinds of adjustments for the image production stage.<\/p>\n

Take advantage of the auto-focus<\/a> and tap on the product prior to taking the photo. There are also a number of iOS<\/a> and Android<\/a> apps that allow you to control some of the manual settings (though the results won\u2019t be the same as using a DSLR).<\/p>\n

And regardless of whether you\u2019re using a DSLR or a smartphone, never use the in-built flash. If you know what you\u2019re doing, you can use an external flash. But generally speaking, if your product is too dark, this is a sign that you\u2019re using insufficient lighting.<\/p>\n

Also, given the popularity of filters, keep in mind that this can change the color of how the product is perceived, which can result in refunds if the product doesn\u2019t match what the image looks like. So avoid altering the colors of your product photos, so customers are given a realistic picture of what they\u2019ll be getting.<\/p>\n

Steady Your Camera<\/strong><\/h2>\n

Even if you have the steadiest hands IN THE WORLD, always use a tripod<\/a> or a smartphone mount<\/a>. This will ensure that you have track-sharp images, even if you\u2019re working with a slow shutter speed.<\/p>\n

\u00a0<\/p>\n

\"Product\"Product<\/p>\n

A fool-proof method of capturing clear and crisp photos is to use a tripod or mount and set a timer on your camera. When you press down on the shutter, or even lightly tap the capture button on your smartphone\u2019s touchscreen, you apply downward\/forward pressure to the camera\u2014setting a timer will allow your camera\/smartphone to re-stabilize. I like to use a 2-second timer because I find that it gives my camera just enough time to return to a steady position (and I\u2019m too impatient to sit through the 10-second timer beeps).<\/p>\n

Set Up a White Backdrop<\/strong><\/h2>\n

When it comes to product photography, the key to a good setup is to shoot against a white backdrop. The white backdrop will reflect white light back onto your product and prevent any color spills. It\u2019ll also ensure that your camera\u2019s white balance calibration is on point, which will result in accurate colors.<\/p>\n

\"White\"White<\/p>\n

Using a sweep is definitely the way to go, which is just a backdrop that seamlessly transitions from the vertical to the horizontal surface. For smaller products, definitely opt for a shooting table and do tabletop photography; it\u2019ll give you more flexibility with how you position the backdrop in relation to the light source because of how portable it is. Buy a shooting table online<\/a> or make your own with an old table, some scrap wood, a hammer and nails, spring clamps, and the sweep itself. I like to use white wrapping paper as my sweep because it\u2019s smooth and reflective, but you can use anything you have on hand.<\/p>\n

\u00a0<\/p>\n

\"Tabletop\"Tabletop<\/p>\n

For larger products, it gets a little trickier. If you\u2019re going to shoot frequently, buying a sweep with a stand<\/a> will make your life a lot easier. If it\u2019s a one-off shoot, grab an old sheet and find something to drape it over. I\u2019ve used a DVD rack before!<\/p>\n

\u00a0<\/p>\n

\"White\"White<\/p>\n

Shoot Near a Window<\/strong><\/h2>\n

Unless you know what you\u2019re doing, avoid using artificial light sources. They require a lot of skill and expertise to use and it\u2019s not worth the time or money if you\u2019re just starting out.<\/p>\n

Natural lighting is the way to go, just make sure you use it indirectly. Taking photos by a window and in a well-lit room tends to work best. In terms of positioning, the window should be to the left or right of the product, never behind or facing the camera. Natural light makes set up much easier as you don\u2019t need to set up as much stuff.<\/p>\n

When pairing natural light with a diffuser, you can create some beautiful product photography.<\/p>\n

\"Product\"Product<\/p>\n

If you find that the lighting is too intense, you can diffuse it by covering the window with a white curtain\/sheet or taping over it with white paper. You can also buy a diffuser<\/a> for product photography online.<\/p>\n

\u00a0<\/p>\n

\"DIY\"DIY<\/p>\n

It\u2019s also important to be prepared and get through the shoot as quickly as possible. The color and intensity of natural light changes throughout the day, so for consistent images, you need to be organized and work fast. Having an extra pair of hands will definitely help!<\/p>\n

If natural light is your go to lighting source, aim to take all product photos at the same time every day, so your photos have a consistent look on your online store. However, you can edit your images in post production to help with a consistent branding.<\/p>\n

Grab a Reflector<\/strong><\/h2>\n

The only problem with shooting by a window is that the light will only hit the product on one side. To avoid harsh shadows and evenly distribute light across the product, you should use a fill light or a reflector. You can buy a reflector or create your own fill light with a white piece of card. Covering the card with aluminum foil will make it extra reflective.<\/p>\n

\"How\"How<\/p>\n

You should place the reflector on the other side of the product, opposite the window. You\u2019ll just need to play around with the angle of it to find what works best for your product and setup.<\/p>\n

\"Before\"Before<\/p>\n

Part 2: How to Optimize Your Product Photos for Ecommerce<\/strong><\/h2>\n

Remove the Background<\/strong><\/h2>\n

A white background will really make your images POP. It\u2019ll draw attention to the product and give the image a clean, professional look. Furthermore, white doesn\u2019t clash with any other color, so you can reuse this same shot regardless of the website theme or platform design.<\/p>\n

\"Remove\"Remove<\/p>\n

In post production, you\u2019ll want to remove backgrounds for your images to maintain a consistent look on your professional product photography. The most accurate way of removing the background is to use the pen tool in Adobe Photoshop<\/a>. It\u2019s not the only way; there are a number of background removal tools online and you can try using the magic wand and quick selection tools<\/a> in Photoshop too, but you\u2019re unlikely to get a clean cut around the product.<\/p>\n

To use the pen tool, select the pen tool and mark an anchor point on the edge of your product. The idea is to work your way around the product, creating what\u2019s called a \u201cclipping path\u201d until you get to the first point and complete the path.<\/p>\n

\u00a0<\/p>\n

\"Clipping\"Clipping<\/p>\n

If you\u2019re new to the pen tool, you\u2019ll quickly realize that the tricky part is when the edge of the product isn\u2019t straight. If you click and hold, you\u2019ll see these two funny lines with dots at the end appear; these are called \u201cbezier handles\u201d and can be used to manipulate the curve of the line. You\u2019ll have to play around with the pen tool yourself to get the hang of how they work.<\/p>\n

Once you\u2019ve completed the path, click \u201cSelection\u201d at the top and hit enter. You\u2019ll see that the product has been selected.<\/p>\n

\u00a0<\/p>\n

\"Marching\"Marching<\/p>\n

Swap to the selection tool, right-click the selected area and click \u201cLayer via Cut,\u201d which will separate the background and product onto two separate layers. Delete the background layer and you\u2019ll have the product on a transparent background (represented by grey and white checkers). If you\u2019d like a white background, simply add a new layer and fill it in with white.<\/p>\n

\u00a0<\/p>\n

\"Product\"Product<\/p>\n

Although the results are amazing, unfortunately, background removal does take time and it is quite a fiddly process, particularly when it comes to more intricate and detailed products such as jewelry. It\u2019s a good idea to outsourcing the editing so that you (or your graphic designer) can spend time on more growth-related tasks.<\/p>\n

For those looking for budget ways to remove backgrounds, you can find Shopify Apps<\/a> like Pixc which will remove backgrounds. However, if you\u2019re looking to do it yourself affordably, you can find a background removal tool on Canva\u2019s Pro Plan. All it takes is a quick one click button. The technology has come a long way, making it possible without Photoshop.<\/p>\n

Keep the Editing Simple<\/strong><\/h2>\n

There\u2019s nothing more annoying than receiving your online purchases and discovering that they\u2019re nothing like what you imagined. You\u2019d probably return the item and never shop on that store again. Your product photography and post production editing needs to mirror what the product actually looks like.<\/p>\n

Adjust the color balance of the photo to ensure that the colors in the photo match those in real life, and only tweak the brightness and contrast (or the levels if you\u2019re Photoshop savvy) to give it a more professional product photography look.<\/p>\n

\"Levels\"Levels<\/p>\n

Note:<\/strong> Learn more great ways to edit your product photography for your ecommerce store with our Step-by-Step Photoshop Tutorials for Ecommerce<\/a> article and create perfect product pages with our guide to Product Page Design<\/a>!<\/p>\n

Apply a Template<\/strong><\/h2>\n

Creating a product image template is an easy and efficient way to make your product images look consistent. Start by choosing a size you\u2019ll use across your ecommerce store\u2014anywhere between 1200px and 1600px on the longest side is ideal because it\u2019s large enough for an effective zoom function<\/a> and to use across social media<\/a>.<\/p>\n

Note that the size you choose will be applied to all your product images, so you should think about the shape of your product when you\u2019re choosing your dimensions. If your products\u00a0are longer vertically, a portrait template might be better. Similarly, if you have really wide products, a landscape template will help you reduce the unnecessary amount of space at the top and bottom.<\/p>\n

\u00a0<\/p>\n

\"All\"All<\/p>\n

\u00a0<\/p>\n

\"Landscape\"Landscape<\/p>\n

Note:<\/strong> If your products are all different shapes and sizes, stick to a square template.<\/p>\n

The easiest way to create a template is to create a blank file in Adobe Photoshop and to resize it to the dimensions you want. Use guides to identify the center-point by creating a vertical and horizontal line at 50%, which will help you position your products later.<\/p>\n

\u00a0<\/p>\n

\"Center\"Center<\/p>\n

Your products should take up around 90% of the canvas, so it\u2019s also good to create equal guidelines around the edges. When you drag each individual product into the canvas, resize it until either the top and bottom or left and right sides of the product touch the guides.<\/p>\n

\u00a0<\/p>\n

\"Image\"Image<\/p>\n

Doing so will allow you to align your products, which is a lot more noticeable when they\u2019re all next to each other on a white background. If you look at the two rows of product images below, it\u2019s easy to see that the first row has been created without a template; the shirts are all different sizes within their own canvases. This is likely to happen when you resize your products by eye. On the other hand, it\u2019s clear that the products in the bottom row were resized using a template, as the top and bottom of each shirt is aligned.<\/p>\n

\u00a0<\/p>\n

\"Apply\"Apply<\/p>\n

\u00a0<\/p>\n

\"Apply\"Apply<\/p>\n

Reduce the File Size<\/strong><\/h2>\n

As can be expected, large images take longer to load. When I say large, I\u2019m referring to file size rather than the dimensions of an image, i.e. the value in KB, MB, GB, etc. Seeing as 47%<\/a> of users expect a webpage to load in under 2 seconds, and 40% will abandon a page that takes more than 3 seconds to load, it\u2019s important that your images are small enough to ensure a speedy site.<\/p>\n

It\u2019s possible to reduce the file size without significantly reducing the quality of your images. My favorite method of reducing file size without significantly reducing the quality of the image is to use Photoshop\u2019s \u201cSave for Web\u201d function<\/a>. Open your image in Photoshop and go to File > Export > Save for Web (Legacy)\u2026 A window will appear which will allow you to choose your export quality. I find that a quality of 60 works best because it drops the file size down to below a megabyte and there\u2019s no noticeable difference in quality.<\/p>\n

Note:<\/strong> ImageOptim<\/a> (Free) is a great little app that will further compress your images just by dragging and dropping them on the ImageOptim application icon. It will re-save the file and can save you another 20-40% in file size on average.<\/p>\n

If you take a look at the photos below, the left shot of the earrings was saved as a regular JPEG image, with the quality level set to 12 or \u201cMaximum.\u201d The shot on the right is an exported web JPEG, where the quality level was set to 60 or \u201cHigh.\u201d The difference between the two is barely noticeable; the right is simply a little less saturated in terms of color. Learn more about optimizing images for the web<\/a> in this step-by-step article (that also includes a video walkthrough!).<\/p>\n

\u00a0<\/p>\n

\"Save\"Save<\/p>\n

A Few More Product Photography Tips<\/h2>\n

1. Take A lot of Product Photos<\/h3>\n

Product photography requires multiple angles and photos to help people clearly see the product they want to order. Taking photos of a product\u2019s sheerness in clothing will help reduce unnecessary refunds. Every product has it\u2019s quirks. It\u2019s important to capture the many sides of a product, so customers aren\u2019t surprised when it finally arrives. Taking multiple product photos will also help you find the best photo to use to best represent the product. Plus, if you aren\u2019t hosting video on the product page, you\u2019ll want product photos of the sides and back.<\/p>\n

2. Take Lifestyle Shots<\/h3>\n

Depending on the product, lifestyle photos might be a great addition for your collection. It could work well for fashion, beauty, or even outdoors products. When it isn\u2019t clear what exactly a product is, a lifestyle shot can help people see an item being used to better understand its purpose. Alternatively, lifestyle shots can be used on social media to promote the product on your website. So while you don\u2019t need to use lifestyle shots for your online store, you might use it to promote the product visually in other marketing channels.<\/p>\n

3. Group Other Products<\/h3>\n

While this doesn\u2019t work for all product photos, in some niches like fashion, combining other products in a single photo can help with a buying decision. Taking photos of a two-piece outfit, with footwear, and jewelry can help you sell more products on your online store. It can also create a better visual appearance seeing an entire look put together, so that people want to add all those items to their cart. Plus, great photos aren\u2019t always about a singular product. Sometimes, mixing and matching other products together can create high quality images that push sales, which is what you want your product photos to do anyway.<\/p>\n

4. Avoid Mixing Lighting Types<\/h3>\n

If you\u2019re using artificial product photography lighting, you won\u2019t want any sunlight in the photo. Mixing lighting types can create an unappealing product photo. So choose: natural or artificial light. If you use artificial light, take your photos in a dark room. If you use sunlight, turn off artificial lighting. It\u2019ll just make photo editing that much easier.<\/p>\n

5. Show Scale<\/h3>\n

One of the challenges of shopping online is that you can\u2019t see an item in person. Ultimately, showing an item\u2019s scale can be a great way to accurately represent your product. You don\u2019t need a fancy product photography setup to do this. Even having a ruler or common object in the photo to show the item\u2019s size can help people understand how big or small the item truly is. Don\u2019t do photo editing that tricks people into thinking something is bigger or smaller than it is. It\u2019ll only result in refunds. Be as transparent as possible for your product photography.<\/p>\n

Product Photography Conclusion<\/strong><\/h2>\n

So what are you waiting for? Grab your camera, set up your studio, and snap away! Although optimizing your product photos for ecommerce may seem like a lot of extra work, the results are worth it!<\/p>\n

Take the time to get them right, because amazing photos will make your ecommerce store look a lot more professional and you\u2019ll also be able to use them across social media to drive traffic to your store. Plus, once you get into a routine, you\u2019ll be pumping out retail-ready product images in no time. Once you master the art of taking great product photography, take the next step and write great product descriptions<\/a>, too! \t<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

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