{"id":144671,"date":"2025-03-20T00:03:09","date_gmt":"2025-03-20T00:03:09","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/advertising-sorted-just-make-it-really-annoying\/"},"modified":"2025-03-20T00:03:09","modified_gmt":"2025-03-20T00:03:09","slug":"advertising-sorted-just-make-it-really-annoying","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=144671","title":{"rendered":"Advertising. Sorted. Just make it really annoying"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"the-post\">\n<p><!-- .entry-header-outer \/--><\/p>\n<div class=\"entry-content entry clearfix\">\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-1826342\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-19-at-16.07.55.png\" alt=\"\" width=\"556\" height=\"311\" srcset=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-19-at-16.07.55.png 556w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-19-at-16.07.55-300x168.png 300w\" sizes=\"(max-width: 556px) 100vw, 556px\"\/><\/p>\n<p>Who hasn\u2019t moaned about the ubiquitous \u201cSee it. Say it. Sorted.\u201d line that blares out on repeat every time you take a train or tube? Even AML, the agency responsible for the phrase, leans into it as \u201cthe most annoying five words in Britain.\u201d But it\u2019s done what all advertising strives for: it\u2019s hugely effective and it\u2019s absolutely become part of culture.<\/p>\n<p>We might get sick of it, but it has a claim to be one of the most effective campaigns of all time. When \u201cSee it. Say it. Sorted\u201d launched in 2016, there were 30,000 reports of suspicious objects to the 61016 number; last year there were 247,000. It works because it\u2019s memorable, it tells you what to do \u2013 and then takes the problem out of your hands.<\/p>\n<p>You can buy sweatshirts bearing the slogan and the voice behind it has become a TikTok star in the form of Matt the Train Guy, who has 176,000 followers. Other marketers have used it too, with agency Joint co-opting the phrase for yoghurt brand The Collective\u2019s \u201cSee it. Say it Slurp it.\u201d and the Women\u2019s Equality Party going for the acerbic \u201cSee it. Say it. Ignore it.\u201d with help from Quiet Storm.<\/p>\n<p>The phrase has alliteration and a certain rhythm (as well as bad grammar) which together give it a place in advertising legend along with campaigns like \u201cthe best a man can get,\u201d \u201cdoes what it says on the tin,\u201d \u201cGuinness is good for you\u201d etc.<\/p>\n<p>These kind of lines are perfect for social media \u2013 and the meme potential is huge \u2013 but influencer culture seems to have squeezed them out. Or is it just the lack of good copywriters?<\/p>\n<\/p><\/div>\n<p><!-- .entry-content \/--><\/p>\n<p>\t\t<!-- .share-buttons \/--><\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Who hasn\u2019t moaned about the ubiquitous \u201cSee it. Say it. Sorted.\u201d line that blares out on repeat every time you take a train or tube? Even AML, the agency responsible for the phrase, leans into it as \u201cthe most annoying five words in Britain.\u201d But it\u2019s done what all advertising strives for: it\u2019s hugely effective [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":144673,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[8397,40578,49548],"dealstore":[],"offerexpiration":[],"class_list":["post-144671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-advertising","tag-annoying","tag-sorted"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Advertising. Sorted. 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Even AML, the agency responsible for the phrase, leans into it as \u201cthe most annoying five words in Britain.\u201d But it\u2019s done what all advertising strives for: it\u2019s hugely effective [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=144671\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-20T00:03:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-19-at-16.07.55.png\" \/>\n\t<meta property=\"og:image:width\" content=\"556\" \/>\n\t<meta property=\"og:image:height\" content=\"311\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=144671#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=144671\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Advertising. 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