{"id":142660,"date":"2025-03-19T00:42:23","date_gmt":"2025-03-19T00:42:23","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/saatchi-saatchi-tops-uk-billings-table-publicis-is-top-group\/"},"modified":"2025-03-19T00:42:23","modified_gmt":"2025-03-19T00:42:23","slug":"saatchi-saatchi-tops-uk-billings-table-publicis-is-top-group","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=142660","title":{"rendered":"Saatchi & Saatchi tops UK billings table, Publicis is top group"},"content":{"rendered":"


\n<\/p>\n

\n

Do creative agency billings matter? Are they still the best common source of information telling us which agencies are on the up and which aren\u2019t?<\/p>\n

Common wisdom has it that they aren\u2019t, with agency income mostly in fees as opposed to media commission. We might demur though and this week\u2019s Campaign\/Nielsen UK creative agency billings table is pretty revealing \u2013 despite all the obvious caveats. The full lists, including media agencies, are here <\/a>(subscription required.)<\/p>\n

The top five are:<\/p>\n

1\/Saatchi & Saatchi (\u00a3492.70, +13% on 2023\u2019s \u00a3435.90)<\/p>\n

\"\"<\/p>\n

2\/VCCP (465.10,+28%)<\/p>\n

3\/Leo Burnett (435.90,+28%)<\/p>\n

4\/BBH (337.40,+18%)<\/p>\n

5\/McCann (287.90-13%)<\/p>\n

So we see that Publicis Groupe\u2019s Saatchi & Saatchi is enviably consistent \u2013 top two years in a row \u2013 with its Leo Burnett (or should that be Leo?) coming up fast on the rails. These together with BBH dwarf WPP\u2019s agency line-up (VML, Ogilvy, Grey) even with New Commercial Arts\u2019 \u00a3147m (now bigger than new owner Ogilvy in terms of ad billings) in the mix.<\/p>\n

Omnicom\u2019s adam&eveDDB, on eighth with \u00a3205.30m, has had a spectacular fall from grace in billings terms. It was the UK\u2019s biggest four years ago. Omnicom\u2019s AMV BBDO is on the same number, for decades it was by far the biggest UK creative agency. Next 15\u2019s House337 looks to had have had a pretty gruesome time but its billings have only fallen from \u00a3168m to 150.10, although the Santander loss has, presumably, still to register.<\/p>\n

A&E has lost or resigned some big accounts (National Lottery the former, John Lewis\/Waitrose the latter) although it\u2019s put on international-based business, like Disney, which may pay higher fees. Supermarket accounts are pretty good at boosting billings even though they grind down fees. Lucky Generals has been hit hard by losing the Co-Op.<\/p>\n

So, as above, these don\u2019t tell the whole story. But when a lot of money is going through a business some of it sticks. And it\u2019s easy to see from these why Publicis is currently wiping the floor with the competition.<\/p>\n

PS<\/strong> Next year? VCCP looks a good bet although if Publicis rolls Publicis London into Leo Burnett\u2026.. <\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

Do creative agency billings matter? Are they still the best common source of information telling us which agencies are on the up and which aren\u2019t? Common wisdom has it that they aren\u2019t, with agency income mostly in fees as opposed to media commission. We might demur though and this week\u2019s Campaign\/Nielsen UK creative agency billings […]<\/p>\n","protected":false},"author":1,"featured_media":142661,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[38233,3463,42409,38368,893,213,538],"dealstore":[],"offerexpiration":[],"class_list":["post-142660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-billings","tag-group","tag-publicis","tag-saatchi","tag-table","tag-top","tag-tops"],"yoast_head":"\nSaatchi & Saatchi tops UK billings table, Publicis is top group - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=142660\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Saatchi & Saatchi tops UK billings table, Publicis is top group - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Do creative agency billings matter? Are they still the best common source of information telling us which agencies are on the up and which aren\u2019t? Common wisdom has it that they aren\u2019t, with agency income mostly in fees as opposed to media commission. 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