{"id":142323,"date":"2025-03-18T20:39:19","date_gmt":"2025-03-18T20:39:19","guid":{"rendered":"https:\/\/peraltafinancing.com\/agriculture\/what-is-cause-marketing-part-3\/"},"modified":"2025-03-18T20:39:19","modified_gmt":"2025-03-18T20:39:19","slug":"what-is-cause-marketing-part-3","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=142323","title":{"rendered":"What is Cause Marketing? Part 3"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"post-body-7918700359770720926\" itemprop=\"description articleBody\">\n<div style=\"background: rgb(255, 255, 255); border: 0px; color: #555555; font-size: 12.8000001907349px; line-height: 21px; margin-bottom: 1.5em; outline: 0px; padding: 0px; vertical-align: baseline;\">\n<span style=\"background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"background-color: #fefdfa; color: #333333; line-height: 18.2000007629395px;\"><span style=\"font-family: inherit;\">By Dr Kathy Kelley, Professor of Horticultural Marketing and Business Management, and Dana Ollendyke, Extension Associate<\/span><\/span><\/span><br \/>\n<span style=\"background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"background-color: #fefdfa; color: #333333; line-height: 18.2000007629395px;\"><span style=\"font-family: inherit;\"><br \/><\/span><\/span><\/span><br \/>\n<span style=\"background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"background-color: #fefdfa; color: #333333; line-height: 18.2000007629395px;\"><span style=\"font-family: inherit;\"><br \/><\/span><\/span><\/span><br \/>\n<span style=\"font-family: inherit;\"><span style=\"background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"background-color: #fefdfa; color: #333333; line-height: 18.2000007629395px;\">This post will continue to outline some of the important topics to consider<\/span><\/span><span style=\"background-color: #fefdfa; color: #333333; line-height: 18.2000007629395px;\">\u00a0in deciding if a cause marketing plan is right for your business. (<a href=\"http:\/\/bit.ly\/1IqQkkM\" target=\"_blank\">Post 1<\/a> and <a href=\"http:\/\/bit.ly\/1Mf5HEd\" target=\"_blank\">Post 2<\/a> in this series have been published in previous weeks.)<\/span><\/span><br \/>\n<span style=\"background-color: #fefdfa; color: #333333; line-height: 18.2000007629395px;\"><span style=\"font-family: inherit;\"><br \/><\/span><\/span><br \/>\n<span style=\"background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;\"><b><span style=\"font-family: inherit;\">Promote that you are also accepting donations<\/span><\/b><\/span><\/div>\n<p>\n<span style=\"font-family: inherit; font-size: small;\"><span style=\"font-family: inherit;\">In addition to selling a product or two where the proceeds go directly to support the cause, let custom<\/span>ers know that they can also donate funds to the cause. \u00a0You, as the business owner, may assume that consumers would automatically understand that there is more than one way to support a cause; however, it may not occur to consumers that they can make a donation in place of making a purchase.<\/span><br \/><span style=\"font-family: inherit; font-size: small;\"><br \/><\/span><\/p>\n<p>\n<span style=\"background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;\"><b>Involve customers in selecting the cause<\/b><\/span><\/p>\n<p>\n<span style=\"font-family: inherit; font-size: small;\">Two separate strategies can be used to involve consumers in selecting the cause:<\/span><\/p>\n<ul style=\"background: rgb(255, 255, 255); border: 0px; color: #555555; font-size: 12.8000001907349px; line-height: 21px; margin: 0px 0px 1.5em; outline: 0px; padding: 0px 0px 0px 30px; vertical-align: baseline;\">\n<li style=\"background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: inherit; font-size: small;\">ask consumers to nominate a cause and then vote on the one that will receive all the donations.<\/span><\/li>\n<li style=\"background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: inherit; font-size: small;\">allow consumers to choose from a group of causes that would receive the donations.<\/span><\/li>\n<\/ul>\n<div style=\"background: rgb(255, 255, 255); border: 0px; color: #555555; font-size: 12.8000001907349px; line-height: 21px; margin-bottom: 1.5em; outline: 0px; padding: 0px; vertical-align: baseline;\">\n<span style=\"font-family: inherit; font-size: small;\">This second technique is what <a href=\"http:\/\/bit.ly\/1h7Sz6O\" target=\"_blank\">ONEHOPE Wine<\/a> has embraced. The brand donates half of all profits to a list of causes including: Cure Alzheimer\u2019s Disease, Support Our Veterans, Save Our Planet, and several others. Each wine is associated with a specific cause. In Image 1, you can see that half of the profits for the 2009 Santa Barbara Reserve Chardonnay helps fund research to find a cure for Alzheimer&#8217;s Disease.<\/span><br \/>\n<span style=\"font-family: inherit; font-size: small;\"><br \/><\/span><br \/>\n<span style=\"font-family: inherit; font-size: small;\"><b>Image 1.<\/b> \u00a0Bottle of OneHope wine that benefits research to find a cure for Alzheimer&#8217;s Disease.<\/span><br \/>\n<span style=\"font-family: inherit; font-size: small;\"><br \/><\/span><br \/>\n<\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEiIifNYjXLv-1dp6qXWtdz1abSQmIfeHJygVfEfLWsWCYZMwNAeNyTZCBDYcfHRJscE08aQ6tjFgXqbmJ7GlS0JsAoSeUfCEcbQyoZ7xh4RlI7UdnQoUb-fJdGZvmfCdJKcPlUGqzHkIoQP\/s1600\/blog2.png\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"272\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEiIifNYjXLv-1dp6qXWtdz1abSQmIfeHJygVfEfLWsWCYZMwNAeNyTZCBDYcfHRJscE08aQ6tjFgXqbmJ7GlS0JsAoSeUfCEcbQyoZ7xh4RlI7UdnQoUb-fJdGZvmfCdJKcPlUGqzHkIoQP\/s400\/blog2.png\" width=\"400\"\/><\/a><\/div>\n<p><span style=\"font-family: inherit; font-size: small;\"><br \/><\/span><br \/>\n<span style=\"font-family: inherit; font-size: small;\"><br \/><\/span><\/div>\n<p>\n<span style=\"background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;\"><b><br \/><\/b><\/span><br \/>\n<span style=\"background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;\"><b>Involve employees<\/b><\/span><\/p>\n<p>\n<span style=\"font-family: inherit; font-size: small;\">Finally, employees should be asked to do more than just collect donations or indicate what purchases support the cause. \u00a0Involve them in the process of selecting the cause and associated administration needed to support events or activities. \u00a0The more employees support the effort, the more likely they are to alert customers that your business is involved in collecting donations to help those in difficult situations.<\/span><br \/><span style=\"font-family: inherit; font-size: small;\"><br \/><\/span><br \/>\n<span style=\"font-family: inherit; font-size: small;\">As with any new marketing program, it is very important to DO YOUR RESEARCH to determine if this is the right path for your business.\u00a0<\/span><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>By Dr Kathy Kelley, Professor of Horticultural Marketing and Business Management, and Dana Ollendyke, Extension Associate This post will continue to outline some of the important topics to consider\u00a0in deciding if a cause marketing plan is right for your business. (Post 1 and Post 2 in this series have been published in previous weeks.) Promote [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":142324,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12026],"tags":[8402,3341],"dealstore":[],"offerexpiration":[],"class_list":["post-142323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agriculture","tag-marketing","tag-part"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Cause Marketing? Part 3 - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=142323\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Cause Marketing? Part 3 - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"By Dr Kathy Kelley, Professor of Horticultural Marketing and Business Management, and Dana Ollendyke, Extension Associate This post will continue to outline some of the important topics to consider\u00a0in deciding if a cause marketing plan is right for your business. (Post 1 and Post 2 in this series have been published in previous weeks.) Promote [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=142323\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-18T20:39:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/blog2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1015\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=142323#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=142323\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"What is Cause Marketing? Part 3\",\"datePublished\":\"2025-03-18T20:39:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=142323\"},\"wordCount\":367,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=142323#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/blog2.png\",\"keywords\":[\"marketing\",\"PART\"],\"articleSection\":[\"Agriculture\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=142323#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=142323\",\"url\":\"https:\/\/fivemor.com\/?p=142323\",\"name\":\"What is Cause Marketing? Part 3 - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=142323#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=142323#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/blog2.png\",\"datePublished\":\"2025-03-18T20:39:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=142323#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=142323\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=142323#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/blog2.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/blog2.png\",\"width\":1015,\"height\":533},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=142323#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is Cause Marketing? Part 3\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Cause Marketing? Part 3 - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=142323","og_locale":"en_US","og_type":"article","og_title":"What is Cause Marketing? Part 3 - Som2ny Network","og_description":"By Dr Kathy Kelley, Professor of Horticultural Marketing and Business Management, and Dana Ollendyke, Extension Associate This post will continue to outline some of the important topics to consider\u00a0in deciding if a cause marketing plan is right for your business. (Post 1 and Post 2 in this series have been published in previous weeks.) Promote [&hellip;]","og_url":"https:\/\/fivemor.com\/?p=142323","og_site_name":"Som2ny Network","article_published_time":"2025-03-18T20:39:19+00:00","og_image":[{"width":1015,"height":533,"url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/blog2.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=142323#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=142323"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"What is Cause Marketing? Part 3","datePublished":"2025-03-18T20:39:19+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=142323"},"wordCount":367,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=142323#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/blog2.png","keywords":["marketing","PART"],"articleSection":["Agriculture"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=142323#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=142323","url":"https:\/\/fivemor.com\/?p=142323","name":"What is Cause Marketing? Part 3 - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=142323#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=142323#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/blog2.png","datePublished":"2025-03-18T20:39:19+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=142323#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=142323"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=142323#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/blog2.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/blog2.png","width":1015,"height":533},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=142323#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"What is Cause Marketing? Part 3"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/142323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=142323"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/142323\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/142324"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=142323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=142323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=142323"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=142323"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=142323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}