{"id":142100,"date":"2025-03-18T18:05:23","date_gmt":"2025-03-18T18:05:23","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/gtmtips-block-your-tags-with-trigger-exceptions\/"},"modified":"2025-03-18T18:05:23","modified_gmt":"2025-03-18T18:05:23","slug":"gtmtips-block-your-tags-with-trigger-exceptions","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=142100","title":{"rendered":"#GTMTips: Block Your Tags With Trigger Exceptions"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>To prevent a Tag from firing in <a href=\"https:\/\/tagmanager.google.com\">Google Tag Manager<\/a>, you can:<\/p>\n<ol>\n<li>\n<p>Delete the Tag<\/p>\n<\/li>\n<li>\n<p>Remove all Triggers from the Tag<\/p>\n<\/li>\n<li>\n<p>Add an <strong>Exception<\/strong> Trigger to the Tag<\/p>\n<\/li>\n<\/ol>\n<p>The third option is usually the best if the blocking is just temporary. Exceptions are what used to be called <em>blocking rules<\/em> in the first version of GTM. To add them is easy enough. In the <strong>Fire On<\/strong> step of Tag creation, you can click <strong>Create Exceptions<\/strong>, and choose the Trigger that will block this Tag from firing.<\/p>\n<div style=\"aspect-ratio: 794 \/ 478;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2015\/08\/add-exception.jpg\" title=\"Add Exception to a Tag\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"478\" width=\"794\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2015\/08\/add-exception.jpg#ZgotmplZ\" alt=\"Add Exception to a Tag\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<p>However, creating an Exception can lead to confusion, as you have to pick a <strong>Trigger type<\/strong> for the exception! But you just wanted to block a Tag from firing; what\u2019s with this Trigger type nonsense?!<\/p>\n<p>                <span class=\"simmer\"><br \/>\n  <span class=\"close\">X<\/span><\/p>\n<p>\n    <span class=\"fa fa-md fa-bell\"\/><br \/>\n    <strong>The Simmer Newsletter<\/strong>\n  <\/p>\n<p>\n    Subscribe to the <a href=\"https:\/\/www.simoahava.com\/newsletter\/\">Simmer newsletter<\/a> to get the latest news and content from Simo Ahava into your email inbox!\n  <\/p>\n<p>  <\/span><\/p>\n<h2 id=\"tip-29-event-of-an-exception-must-match-event-of-the-tag\">Tip 29: Event of an Exception must match Event of the Tag<\/h2>\n<div style=\"aspect-ratio: 960 \/ 540;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2015\/08\/block-tags-with-exceptions.jpg\" title=\"Block Tags with Exceptions\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"540\" width=\"960\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2015\/08\/block-tags-with-exceptions.jpg#ZgotmplZ\" alt=\"Block Tags with Exceptions\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<p>Every single Tag needs an Event to fire. An Event, in the GTM world, is a special <code>event<\/code> key that is pushed into <code>dataLayer<\/code>, either automatically by Google Tag Manager, or manually by the website developer:<\/p>\n<div class=\"highlight\">\n<pre style=\"background-color:#fff;-moz-tab-size:4;-o-tab-size:4;tab-size:4\"><code class=\"language-javascript\" data-lang=\"javascript\"><span style=\"color:#0aa\">window<\/span>.dataLayer.push({\n  <span style=\"color:#a50\">'event'<\/span> : <span style=\"color:#a50\">'triggerSomeTag'<\/span>,\n  <span style=\"color:#a50\">'money'<\/span> : <span style=\"color:#a50\">'lots'<\/span>\n});\n<\/code><\/pre>\n<\/div>\n<p>When an <code>event<\/code> key is pushed into <code>dataLayer<\/code>, GTM goes through <strong>all<\/strong> Triggers attached to Tags, and looks for Triggers which respond to this Event.<\/p>\n<p>If such a Trigger is found, and if any other Trigger conditions pass, then the Tag can happily fire.<\/p>\n<p>If you want to <strong>block<\/strong> a Tag from firing, you will essentially need to create an Exception for <strong>every single Event<\/strong> you want to prevent the Tag from firing on &#8211; individually. So let\u2019s say you have a Tag which fires on Page View, Click, and Form, and you want to block it from firing on Page View and Click, but you still want it to respond to a Form submission. The Trigger you\u2019d need to create as an Exception looks like this:<\/p>\n<div style=\"aspect-ratio: 930 \/ 444;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2015\/08\/block-click-pageview.jpg\" title=\"Block Click and Page View\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"444\" width=\"930\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2015\/08\/block-click-pageview.jpg#ZgotmplZ\" alt=\"Block Click and Page View\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<p>Now, when you add this Trigger as an <strong>Exception<\/strong> to a Tag, the following will happen:<\/p>\n<ol>\n<li>\n<p>Upon Page View (i.e. when the container snippet loads), GTM finds the Event name <strong>gtm.js<\/strong> (Page View Event) in the Exception Trigger and prevents the Tag from firing.<\/p>\n<\/li>\n<li>\n<p>Upon a Click Event, GTM finds the Event name <strong>gtm.click<\/strong> in the Exception Trigger and prevents the Tag from firing.<\/p>\n<\/li>\n<li>\n<p>Upon a Form Submit Event, GTM does not find the Event name <strong>gtm.formSubmit<\/strong> in the Exception Trigger, and the Tag fires<\/p>\n<\/li>\n<\/ol>\n<p>So as you can see, an Exception always wins against the corresponding Trigger. The Custom Event Trigger type combined with RegEx matching is a very powerful way of blocking multiple Events at once.<\/p>\n<p>If you want to create a comprehensive, universal, block-all Trigger Exception, all you need to do is set the Event name field to <strong>.<\/strong>* in the Exception Trigger. This means that whenever _any_ Event is registered by GTM, the Exception will block every single one of these, as they are all covered by the wildcard pattern in the regular expression.<\/p>\n<p>Key takeaway here is this: the Exception Event must match the Trigger Event. For example, if you want to block a Click Trigger, you need to have a Click Trigger blocking it. Indeed, an easy way to block a single Trigger is to add the very same Trigger as the Exception!<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>To prevent a Tag from firing in Google Tag Manager, you can: Delete the Tag Remove all Triggers from the Tag Add an Exception Trigger to the Tag The third option is usually the best if the blocking is just temporary. Exceptions are what used to be called blocking rules in the first version of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":142101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[3657,39412,14492,1725,22089],"dealstore":[],"offerexpiration":[],"class_list":["post-142100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-block","tag-exceptions","tag-gtmtips","tag-tags","tag-trigger"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>#GTMTips: Block Your Tags With Trigger Exceptions - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=142100\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#GTMTips: Block Your Tags With Trigger Exceptions - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"To prevent a Tag from firing in Google Tag Manager, you can: Delete the Tag Remove all Triggers from the Tag Add an Exception Trigger to the Tag The third option is usually the best if the blocking is just temporary. 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