{"id":142081,"date":"2025-03-18T17:51:10","date_gmt":"2025-03-18T17:51:10","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/social-media-has-become-more-hostile-to-women\/"},"modified":"2025-03-18T17:51:10","modified_gmt":"2025-03-18T17:51:10","slug":"social-media-has-become-more-hostile-to-women","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=142081","title":{"rendered":"Social Media Has Become More Hostile to Women"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>As we celebrate Women\u2019s History Month, we seek improvements in the world toward gender equality and inclusivity. Sadly, on social media this year, we are seeing the opposite. The rise in \u201ctech bro\u201d culture and content and the <a href=\"https:\/\/www.adweek.com\/media\/axing-fact-checkers-metas-community-notes-x\/\" target=\"_blank\">reduction in moderation<\/a> is driving negativity toward women and other marginalized groups.<\/p>\n<p>We\u2019ve spent years watching the digital industry grow and evolve, and frankly, what we\u2019re seeing right now is concerning. The platforms we rely on to build community and grow businesses are being transformed by the decisions of a small but influential group of tech leaders\u2014recently referred to as a \u201c<a href=\"https:\/\/www.adweek.com\/social-marketing\/creative-revolution-hillmantok-university\/\" target=\"_blank\">broligarchy<\/a>\u201d\u2014which includes some of the most visible innovators and entrepreneurs in the world.<\/p>\n<p>Social media acts as a mirror to society, magnifying human behavior. It\u2019s an incredibly powerful global tool that has the ability to shape and inform societal shifts in opinion, and how we behave toward each other in real life.\u00a0The lack of female tech entrepreneurs and voices of women and marginalized communities in these <a href=\"https:\/\/www.adweek.com\/creativity\/elf-beauty-calls-for-diversity-in-boardrooms-with-so-many-dicks-campaign\/\" target=\"_blank\">boardrooms<\/a> is driving a real power imbalance, exacerbated by recent political events.\u00a0<\/p>\n<div class=\"row justify-content-center\">\n<div class=\"col-12\">\n<section class=\"section section--teaser section--teaser_partners section--teaser_partners--horizontal px-0 py-4\">\n<div class=\"section--teaser_partner\">                         <a class=\"link-reset text-decoration-none\" href=\"https:\/\/www.adweek.com\/performance-marketing\/rethink-digital-platforms-in-ad-campaigns\/\" target=\"_blank\"><br \/><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.adweek.com\/wp-content\/uploads\/2025\/03\/marketers-rethink-role-digital-2025.jpg?w=640&amp;h=360&amp;crop=1\" alt=\"It\" s=\"\" time=\"\" to=\"\" recognize=\"\" that=\"\" these=\"\" platforms=\"\" have=\"\" become=\"\" rotten=\"\" cost=\"\" has=\"\" gone=\"\" up=\"\" without=\"\" any=\"\" uptick=\"\" in=\"\" campaign=\"\" performance.=\"\" class=\"image image--partner\"\/><br \/><\/a>                     <\/div>\n<\/section>\n<\/div><\/div>\n<h4 class=\"wp-block-heading\"><strong>What exactly is the broligarchy?<\/strong><\/h4>\n<p>The term burst into the mainstream last year when <a href=\"https:\/\/www.theguardian.com\/us-news\/article\/2024\/jul\/20\/tech-broligarchs-court-trump-vance-elon-musk-peter-thiel\" target=\"_blank\">The Guardian<\/a> highlighted how this circle was aligning themselves with Donald Trump. Our own research, alongside data from Talkwalker, shows that mentions of the term \u201cbroligarchy\u201d have become much more popular over the past year, with over 248,000 mentions globally across social media. The sentiment? Overwhelmingly negative. And the biggest face of the broligarchy? No surprise, it\u2019s <a href=\"https:\/\/www.adweek.com\/social-marketing\/can-elon-musk-bend-marketers-to-his-will\/\" target=\"_blank\">Elon Musk<\/a>, who dominated the conversation more than 12 times over compared to his tech counterparts.<\/p>\n<p>The values set at the top inevitably shape the spaces we create. And when inclusive, diverse values guide platform policies and algorithms, the positive impact can be felt by everyone. Unfortunately, the <a href=\"https:\/\/www.adweek.com\/agencies\/real-risks-dei-retreat-marketers\/\" target=\"_blank\">opposite<\/a> is also true.<\/p>\n<p>We are seeing the consequences firsthand. Women\u2014who are the most active users, posters, and trend adopters on social platforms\u2014are often confronted with harassment and misogyny. Our research uncovered sobering figures: Mentions of terms like \u201cfeminazi\u201d are up 37% year over year. Gendered slurs like \u201cbitch\u201d have risen 14%. Just as alarmingly, discussions around physically violent language, like \u201cchoking women,\u201d climbed 11%.<\/p>\n<p><!--nextpage--><\/p>\n<h4 class=\"wp-block-heading\"><strong>Women are the builders of online communities\u2014and we deserve better<\/strong><\/h4>\n<p>This is personal for us. As women leading a social agency and parents of teenage children who are highly susceptible to being <a href=\"https:\/\/www.adweek.com\/media\/florida-law-limiting-social-media-access-for-younger-teens-takes-effect\/\" target=\"_blank\">influenced by these platforms<\/a>, we are seeing firsthand how quickly the social environment is changing and the impact it\u2019s already having on the people who rely on this space to build meaningful relationships\u2014a high proportion of which is women.\u00a0<\/p>\n<p>The numbers speak for themselves.<strong> <\/strong>In both the U.S. and U.K., women are more frequent users of Meta platforms than men. More than half (54%) of women report using Facebook or Instagram daily. The very companies benefiting from women\u2019s engagement have an opportunity to make decisions that better support and include them. But we need to act. Now.<\/p>\n<h4 class=\"wp-block-heading\"><strong>What can we do?<\/strong><\/h4>\n<p>As brands, marketers, agencies, and digital leaders, we have both a responsibility and a powerful opportunity to drive meaningful change. It starts with the stories we choose to tell and the voices we choose to amplify.<\/p>\n<p>Every campaign, every partnership, and every influencer collaboration is a chance to prioritize inclusion. If we intentionally seek out creators from marginalized communities and actively spotlight their work, we help reshape the narrative\u2014and the culture\u2014of not only the platforms we rely on but society as a whole.\u00a0<\/p>\n<p>But representation alone isn\u2019t enough. We also need to invest in mentorship and leadership programs that <a href=\"https:\/\/www.adweek.com\/agencies\/three-years-post-pandemic-women-still-havent-returned-to-the-marketing-industry\/\" target=\"_blank\">empower women<\/a> to rise within the tech industry. If we want a different future for these platforms, we need to change who\u2019s at the table making decisions. That means supporting initiatives that foster diverse talent within our own organizations and across the broader industry. Let\u2019s lead the way for a women-led platform to succeed!\u00a0<\/p>\n<p>At the same time, we need to encourage platforms to be more accountable. When companies roll back their DEI programs and weaken content moderation, we can\u2019t afford to stay silent. Together our voices are powerful\u2014and it\u2019s time we unite to use them.\u00a0<\/p>\n<p>Finally, we need to rethink the way we manage our own online communities. If you\u2019re responsible for a brand\u2019s social channels, you\u2019re not just a content creator, you\u2019re a community builder. That means setting clear standards for what\u2019s acceptable in your comment sections, actively moderating conversations, and stepping in when toxicity takes root. If we want to build inclusive spaces, we need to actively shape them, rather than just hoping they\u2019ll evolve on their own. In just eight weeks since Meta announced its decision to replace biased fact-checkers, we have seen a rise in hate-driven and explicit content\u2014imagine where we\u2019ll be eight months from now.\u00a0<\/p>\n<div class=\"row justify-content-center\">\n<div class=\"col-12\">\n<section class=\"section section--teaser section--teaser_partners section--teaser_partners--horizontal px-0 py-4\">\n<div class=\"section--teaser_partner\">                         <a class=\"link-reset text-decoration-none\" href=\"https:\/\/www.adweek.com\/creativity\/dear-women-creatives-keep-raising-the-bar\/\" target=\"_blank\"><br \/><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.adweek.com\/wp-content\/uploads\/2025\/03\/women-creatives-raise-bar-2025.jpg?w=640&amp;h=360&amp;crop=1\" alt=\"Merely caring enough about women audiences to break out your very finest creativity is in itself extraordinarily affirming for the audience.\" class=\"image image--partner\"\/><br \/><\/a>                     <\/div>\n<\/section>\n<\/div><\/div>\n<p><!--nextpage--><\/p>\n<p>We know this can feel overwhelming. After all, we\u2019re talking about some of the most powerful people and companies in the world. But we believe in the collective power of community, the very thing these platforms were built on.<\/p>\n<p>We, as marketers, brands, agencies, and creators, can use our influence to lift up the voices that need to be heard and build something brighter and better. What we need now is the will. Together, we can make social better and build a digital future and society where everyone belongs.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>As we celebrate Women\u2019s History Month, we seek improvements in the world toward gender equality and inclusivity. Sadly, on social media this year, we are seeing the opposite. The rise in \u201ctech bro\u201d culture and content and the reduction in moderation is driving negativity toward women and other marginalized groups. We\u2019ve spent years watching the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":142082,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[12690,60218,60219,43850,10999,10909,6692,10974,8374,5002,313],"dealstore":[],"offerexpiration":[],"class_list":["post-142081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-diversity","tag-equity-and-inclusion","tag-hostile","tag-leadership-talent","tag-media","tag-platforms","tag-politics","tag-social","tag-social-media","tag-voice","tag-women"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Has Become More Hostile to Women - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=142081\" \/>\n<link rel=\"next\" href=\"https:\/\/fivemor.com\/?p=142081&page=2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Has Become More Hostile to Women - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"As we celebrate Women\u2019s History Month, we seek improvements in the world toward gender equality and inclusivity. Sadly, on social media this year, we are seeing the opposite. The rise in \u201ctech bro\u201d culture and content and the reduction in moderation is driving negativity toward women and other marginalized groups. 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