{"id":141962,"date":"2025-03-18T16:28:04","date_gmt":"2025-03-18T16:28:04","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/week-in-charts-viant-leans-into-ai-women-make-up-over-half-fortune-500-cmo-roles-and-european-svod-revenues-overtake-public-broadcasters\/"},"modified":"2025-03-18T16:28:04","modified_gmt":"2025-03-18T16:28:04","slug":"week-in-charts-viant-leans-into-ai-women-make-up-over-half-fortune-500-cmo-roles-and-european-svod-revenues-overtake-public-broadcasters","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=141962","title":{"rendered":"Week in Charts: Viant Leans into AI, Women Make Up Over Half Fortune 500 CMO Roles, and European SVOD Revenues Overtake Public Broadcasters"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<p><strong>In this week&#8217;s Week in Charts: Viant leans into AI, women make up over half Fortune 500 CMO roles, and European SVOD revenues overtake public broadcasters.<\/strong><\/p>\n<p>To have Week in Charts delivered to your inbox, you can sign up to the newsletter <a href=\"https:\/\/videoweek.com\/videoweek-newsletter\/?mc_cid=6732a6b33d&amp;mc_eid=UNIQID\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/videoweek.com\/videoweek-newsletter\/?mc_cid%3D6732a6b33d%26mc_eid%3DUNIQID&amp;source=gmail&amp;ust=1734526736309000&amp;usg=AOvVaw0SSqyxfw9CRPMOn4ptR8nb\">here<\/a>.<\/p>\n<p><strong>Quote of the Week<\/strong><\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/Viant-AI@2x.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-54812 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/Viant-AI@2x-1024x431.png\" alt=\"\" width=\"1024\" height=\"431\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Number of the Week<\/strong><\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/Women-CMOs@2x.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-54813 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/Women-CMOs@2x-1024x249.png\" alt=\"\" width=\"1024\" height=\"249\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Charts of the Week<\/strong><\/p>\n<p><strong><em>European SVOD Revenues Overtake Public Broadcasters\u00a0<\/em><\/strong><\/p>\n<p>European revenues for paid streaming services surpassed those of public broadcasters for the first time in 2024, according to Ampere Analysis. SVOD revenues are forecast to reach\u00a0\u20ac38.4 billion by 2029 in Europe, driven by US streaming giants such as Netflix, while public broadcaster revenues remain flat at around\u00a0\u20ac27 billion.<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/Ampere-svod-vs-broadcasters@2x.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-54814 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/Ampere-svod-vs-broadcasters@2x-1024x742.png\" alt=\"\" width=\"1024\" height=\"742\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Reach Leverages First-Party Data to Shore Up Digital Business<\/em><\/strong><\/p>\n<p>Reach is leaning into first-party data to offset revenue declines in its print and digital businesses, the UK publisher revealed in its 2024 earnings, noting that data-driven ads are &#8220;higher yielding&#8221; than standard digital inventory. Reach&#8217;s data-led revenues are therefore growing while its print and digital sales are falling, with data-led\u00a0revenues now making up 45 percent of digital revenue.<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/Reach-revenues@2x.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-54815 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/Reach-revenues@2x-1024x742.png\" alt=\"\" width=\"1024\" height=\"742\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Sport Execs Flag AI&#8217;s Impact on Content Generation<\/em><\/strong><\/p>\n<p>AI is on track to revolutionise sports media, according to a survey from consultancy firm Altman Solon. Senior sports executives expect AI to have a high or utmost impact on content generation (82 percent) and fan engagement (81 percent), just behind the predicted impact on performance analytics for athletes and teams (85 percent).<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/Altman-Solon-sport@2x.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-54816 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/Altman-Solon-sport@2x-1024x464.png\" alt=\"\" width=\"1024\" height=\"464\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Online Video to Comprise 45 Percent of M&amp;E Market by 2028<\/em><\/strong><\/p>\n<div>\n<p>Online video revenues are projected to make up 45 percent of global media and entertainment revenues by 2028, according to forecasts from Omdia. Traditional TV is the only channel expected to decline over the next four years, suggesting TV spend will shift to online video.<\/p>\n<\/div>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/Omdia-ME-revenues@2x-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-54817 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/Omdia-ME-revenues@2x-1-1024x742.png\" alt=\"\" width=\"1024\" height=\"742\" \/><\/a><\/p>\n<p><strong><em>US Has Eight Times More FAST Channels Than UK<\/em><\/strong><\/p>\n<div>\n<p>The free ad-supported streaming TV (FAST) market in the US dwarfs the next largest in\u00a0channel numbers, according to Gracenote, Nielsen&#8217;s content data business. The US had 1,189 FAST channels in February 2025, almost eight times more than the UK (153)\u00a0in second place, followed by Germany (109) and Canada (85).<\/p>\n<\/div>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/FAST-Gracenote@2x.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-54818 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/FAST-Gracenote@2x-1024x742.png\" alt=\"\" width=\"1024\" height=\"742\" \/><\/a><\/p>\n<p><strong>The Week in Stocks<\/strong><\/p>\n<p><em><strong>Agencies<\/strong><\/em><\/p>\n<p>Shares in Omnicom and IPG are down as the Federal Trade Commission (FTC) reviews the merger between the two ad giants.<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/AGENCY-stocks_market-cap@2x-31.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-54819 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/AGENCY-stocks_market-cap@2x-31-1024x654.png\" alt=\"\" width=\"1024\" height=\"654\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>TV<\/strong><\/em><\/p>\n<p>ProSieben&#8217;s share price is climbing as reports suggest General Atlantic, a US private equity firm,\u00a0could take a minority stake in the German broadcaster.<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/TV-MEDIA-stock_market-cap-graph@2x-32.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-54820 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/TV-MEDIA-stock_market-cap-graph@2x-32-1024x934.png\" alt=\"\" width=\"1024\" height=\"934\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Publishers<\/strong><\/em><\/p>\n<p>Future&#8217;s stock price gained almost 6 percent last week, but has fallen 70 percent over the last three years.<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/PUBLISHING-stock_market-cap-graph@2x-32.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-54821 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/PUBLISHING-stock_market-cap-graph@2x-32-1024x567.png\" alt=\"\" width=\"1024\" height=\"567\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Ad Tech<\/strong><\/em><\/p>\n<p>Nexxen stock is down 9 percent this week after hitting a 52-week high in February.<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/ADTECH-stock-price_market-cap@2x-32.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-54822 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/ADTECH-stock-price_market-cap@2x-32-1024x791.png\" alt=\"\" width=\"1024\" height=\"791\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Tech<\/strong><\/em><\/p>\n<p>Nvidia shares are showing signs of recovery in anticipation of the tech giant&#8217;s latest AI chip announcements at the GPU Technology Conference.<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/TECH-stocks_market-cap@2x-32.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-54823 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/TECH-stocks_market-cap@2x-32-1024x593.png\" alt=\"\" width=\"1024\" height=\"593\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Follow VideoWeek on <a style=\"color: color 4\" href=\"https:\/\/twitter.com\/videoweek\">Twitter<\/a> and <a style=\"color: color 4\" href=\"https:\/\/www.linkedin.com\/company\/videoweek\/\">LinkedIn<\/a>.<\/p>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this week&#8217;s Week in Charts: Viant leans into AI, women make up over half Fortune 500 CMO roles, and European SVOD revenues overtake public broadcasters. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week &nbsp; Number of the Week &nbsp; Charts of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":141964,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[17013,18423,12856,3162,9900,55345,60185,5294,18426,15192,21214,60184,1619,313],"dealstore":[],"offerexpiration":[],"class_list":["post-141962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-broadcasters","tag-charts","tag-cmo","tag-european","tag-fortune","tag-leans","tag-overtake","tag-public","tag-revenues","tag-roles","tag-svod","tag-viant","tag-week","tag-women"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Week in Charts: Viant Leans into AI, Women Make Up Over Half Fortune 500 CMO Roles, and European SVOD Revenues Overtake Public Broadcasters - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=141962\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Week in Charts: Viant Leans into AI, Women Make Up Over Half Fortune 500 CMO Roles, and European SVOD Revenues Overtake Public Broadcasters - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"In this week&#8217;s Week in Charts: Viant leans into AI, women make up over half Fortune 500 CMO roles, and European SVOD revenues overtake public broadcasters. 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