{"id":141750,"date":"2025-03-18T14:13:21","date_gmt":"2025-03-18T14:13:21","guid":{"rendered":"https:\/\/peraltafinancing.com\/recipes\/category-a-b\/beer\/the-model-of-craft-work\/"},"modified":"2025-03-18T14:13:21","modified_gmt":"2025-03-18T14:13:21","slug":"the-model-of-craft-work","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=141750","title":{"rendered":"The Model of Craft work"},"content":{"rendered":"


\n<\/p>\n

\n

\nIt has come as no
\nsecret, or any surprise, that the brewing of Craft Ales, once looked upon as rather
\na gimmick by beer lovers, and, seemingly by others, a bohemian and almost dark art indulgently practised in the far corners of the brewery, or even the shed, by geeky individuals, has
\nnow become more of a staple part of the discerning beer drinkers’
\narsenal. There was also a time, not too long ago, that the bottled
\nbeer market was dominated by just a few \u201cforeign\u201d, or continental, lagers
\n(mostly brewed under licence in the UK), along with a smattering of pasteurised
\nexamples of the leading keg beers of the day. A can of beer always
\ntasted \u201ctinny\u201d and was merely there to wet your whistle after the
\npubs closed. There were exceptions, of course, but my own forays always ended in memories of blandness. So, fast forward a touch. People initially wanted better beer in the pubs, CAMRA, among with other organisations, helped deliver its members wishes and now, with cask ale seemingly, going from strength
\nto strength since that popular rebirth of living beer styles, what has fired this interest in craft ales? My own
\nexperience and curiosity in this field has been driven from my
\nobvious love of the aforementioned cask beers, and my disappointment of sourcing good beers locally. I have grown up and still live in an area
\nthat has struggled to satisfy the thirst of Real Ale drinkers for as
\nlong as I can recall. Over the last few years, Grimsby has lost a
\nraft of decent cask houses, and the selections at some others has
\nbeen reduced down to one or two \u201csafe\u201d brews (Doom Bar, Greene
\nKing <\/b>etc), or removed altogether. The Tap & Spile<\/b><\/i>,
\nonce offering up to eight different ales, has gone, Swigs<\/b><\/i>,
\na Willy’s Brewery <\/b>outlet that also had ever changing guest
\nbeers, now a restaurant, The Royal Oak<\/b><\/i> is a solicitors
\noffices and Walters<\/b><\/i> now only offers Doom Bar<\/b> (
\nas does The Parity<\/b><\/i> alongside the Greene King.)<\/b>
\nafter an array of pumps stopped offering a decent choice. The local
\nWetherspoon’s<\/b> is still open, which does give a reasonable
\nchoice but at times service and beer quality could be better, and
\nwith the closure of our second JDW<\/b> in town, the clientele can
\nbe rather…erm…earthy at certain junctures. Neighbouring
\nCleethorpes is much better, with new bars selling some cask and
\nbottled craft making shoulder room against the long established Real
\nAle boozers, but when I fancy a quick pint, or two, I don’t want to
\nbe jumping on the bus or train there and back, which also adds to
\nholiday resort prices at the bar.\n<\/p>\n\n\n\n\n
<\/a><\/td>\n<\/tr>\n
Typical supermarket range. Some craft
Some not, some in sheep’s clothing!<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\nI have tried
\nthe supermarket ranges, some good, some not so, but regardless of the
\nsize and variety of the stock, one can soon exhaust the offerings
\nand, lets face it, many are repeated from one chain to another. The
\nthing is, though, there has been a progression. First, bottled
\nversions of cask pub regulars, alongside German and US lagers, and a
\nsmattering of Belgian beers. Then the start of the craft revolution
\nhit. Big punchy IPA’s seemed to be the thing, mingled with Golden
\nAles and barrel infused dark beers. There are more craft beers now
\nappearing in these bigger shops, admittedly, many\u00a0\u201chome brand\u201d beers,
\nusually produced by one the big brewers, have also diversified in style a
\ntouch and got better, which must be commended. But, as is usually the case, we craved for more. Supply and demand kicked in and Boom, The Craft Beer Revolution takes place.You could go safe, but still find a host of different beers all under the same style, all just a tad different, or you could be adventurous, with an AIPA, a Witbier or, maybe, a Watermelon Sour to experiment with. \u00a0Another pleasing
\naspect of the Craft Revolution is the growth of the Beer Shop. When I
\nwas growing up, every little community had at least one grocer,
\nbutcher, bakery, paper shop, green grocer and \u201cbeer-off\u201d (or
\noff-licence) . Each sold what it said on the facade. Simple. Then,
\nwell,we all know what happened when convenience was the buzz word in
\nlocal retail. You could now buy a banana, newspaper, bread loaf,
\nsausages as well as a bottle of beer without having to move further
\nthan the one shop. Some of the independent traders either closed, moved on,
\nbecame more bespoke and niche or embraced the new one size fits all
\nform of trading and became franchisees. We, the consumers, on the
\nother hand, over the last couple of decades or so, have had our horizons
\nbroadened, by foreign trips and tourist travel in the UK,
\nthrough to trawling the Internet, not to mention social media.”New” foods from every corner of the globe are now sought after. Specialist deli counters and the like have sprung up and prospered. Beer
\ndrinkers are no different. We want to try these new brews and styles. Like
\nminded entrepreneurial beer lovers wanted to supply us. The result is
\na shop that almost exclusively sells beer. What it says on the facade is what it sells \u00a0Brilliant. Almost a throw
\nback to the old days. Jobs a good ‘un. (deja vu, anybody?)<\/p>\n

\nI have
\nsampled a few of these premises and find myself like a child in a
\ncandy shop, as I stare in awe atthe vista presented to me. It is always fun to try and find one on our visits away from our own area
\nas most do stock beers from breweries specialising in that locality.
\nSome of those I have visited are mentioned here. Our local beer shop
\nis Message in a Bottle, <\/p>\n\n\n\n\n
<\/a><\/td>\n<\/tr>\n
Message in a Bottle in Cleethorpes<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/b><\/i>based
\nin Cambridge Street, Cleethorpes. Run by Charles Lumley and family,
\nwho also has business links with the excellent local (Crowle) brewers
\n Axholme<\/b>,
\nit features a great range of local, national and World beers. It is a
\nwonderfully friendly outlet, with a nice relaxed atmosphere. If you
\nare a CAMRA card holder, a discount may be available. On my last trip
\nhere, I managed to espy an Amarillo
\nIPA<\/b>
\nbrewed by East
\nCoast Brew Co.<\/b>,
\na new brewer based in my home town. There is always a local beer in
\nhere to raise the eyebrow. On the Strait in the Cathedral Quarter of
\nLincoln, you will find The Crafty Bottle<\/b><\/i>.
\nAlthough owned by Lincolnshire
\nBrewing Co.<\/b>,
\nthe range of beers in here are very varied, and not just from the
\nhost brewers. It is also well placed for the local Real Ale bars too.
\nNow, the next mention goes to, the shop with the largest beer
\nselection I have ever experienced on my trips. This one, situated in
\nYork, is The House of Trembling Madness.<\/b><\/i>
\nThis magical drinkers’ emporium has beers, beers and more beers on
\nthe ground floor, spirits from every corner of the World on the next<\/div>\n\n\n\n\n
<\/a><\/td>\n<\/tr>\n
Still Trembling at the stock range.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

,
\nand a wonderful bar and eatery at the top. It is a proper shop in the
\nheart of this historic City, not a faceless warehouse.The beers are
\nfrom near and far, local, national and continental, and it is a not a
\nchallenge to find a bottle never tasted before, whoever you are.<\/p>\n

\nMost
\nbreweries, nowadays, have a craft beer shop on site, or nearby, which is
\nvery handy. Adnam’s<\/b>
\nin Southwold is a very good one, but there are many, many more across the
\ncountry, and most sell on-line as well. These beers are also
\navailable at the growing number of beer wholesalers nationwide.Drop in and buy or log on, pick your beers, pay the
\np&p and, hey presto!,your order turns up within a day or two. The
\nmention of on-line sales leads me to the my latest way of beer
\npurchase. The Beer Club. In the UK there are quite a few. The deal
\nis, usually, a fixed subscription, honoured for an initial 3 monthly
\ndeliveries, and then, it’s up to you to keep the boxes coming or
\ncancel when you wish. I am currently a member of two of these clubs,
\nBeer 52<\/b>
\nand Flavourly, <\/b>both easily found on Google, and I have had no problems in getting my beers, which are usually
\nsmall brewed batches, or from a featured brewer. I will, no doubt,
\njoin one or two more clubs in the future, and order a few from other internet suppliers.<\/p>\n

\nSo,
\nwhere does this leave traditional cask ales? Are they under threat?
\nWell, no, I don’t think so. Some less consistent brewers of quality
\nbeers and ales may struggle, but I do believe that, on the whole,
\nthose discerning drinkers making the choice to try bottled craft
\nbeers for the first time, and seeing the different and sizeable
\nrange, style and varied tastes available may will be driven by
\ncuriosity to give the pub handpumps a go. (I have noted that the
\nstudent fraternity seem to quite interested in the bottled craft
\nmarket which, in turn, could secure the cask market growth for years
\nto come) Let’s just remember that a few years back the Gin market was
\nstruggling. There were a few labels out there, struggling along, then
\nthe Gin Revolution hit with a bang! Small Batch Gin is now big
\nbusiness, different flavours using interestingly different aromatics
\nand botanics, and has encouraged the partaking of the big brand
\ngins down the local. Enough said. Now, where’s my delivered box of beers gone.<\/p>\n

\nCheers
\nand keep it \u201cReal\u201d<\/strike>
\nCrafty!<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

It has come as no secret, or any surprise, that the brewing of Craft Ales, once looked upon as rather a gimmick by beer lovers, and, seemingly by others, a bohemian and almost dark art indulgently practised in the far corners of the brewery, or even the shed, by geeky individuals, has now become more […]<\/p>\n","protected":false},"author":1,"featured_media":141751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137],"tags":[2171,1168,418],"dealstore":[],"offerexpiration":[],"class_list":["post-141750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beer","tag-craft","tag-model","tag-work"],"yoast_head":"\nThe Model of Craft work - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=141750\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Model of Craft work - 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