{"id":141641,"date":"2025-03-18T12:57:47","date_gmt":"2025-03-18T12:57:47","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/companies-are-replacing-more-martech-focused-on-integrations-and-apis-and-still-expanding-their-stacks-chief-marketing-technologist\/"},"modified":"2025-03-18T12:57:47","modified_gmt":"2025-03-18T12:57:47","slug":"companies-are-replacing-more-martech-focused-on-integrations-and-apis-and-still-expanding-their-stacks-chief-marketing-technologist","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=141641","title":{"rendered":"Companies are replacing more martech, focused on integrations and APIs, and still expanding their stacks \u2013 Chief Marketing Technologist"},"content":{"rendered":"


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\"Martech\"Martech<\/a><\/figure>\n

I have two surveys for you that I think you\u2019ll love.<\/p>\n

The first is one that I\u2019m asking you to take: a cut-through-the-BS survey on the real ways in which you\u2019re seeing gen AI used in your organization \u2014 or not. This data will contribute to the \u201cMartech for 2025\u201d report and virtual event Frans Riemersma and I will be sharing on December 3. More details to follow. Both of us and thousands of your peers who will read this will be immensely grateful for your contribution. Take the survey here<\/a>. Thank you!<\/p>\n

(As a little bonus for taking the survey, you\u2019ll receive a special edition of our marketing technology landscape graphic that focuses exclusively on the thousands of AI martech startups we\u2019ve cataloged over the past year.)<\/p>\n

The second survey \u2014 the 2024 Martech Replacement Survey<\/a> run by my good friends at MarTech.org \u2014 is one you can download the full report, free and ungated, now. They\u2019ve been running this survey for 5 years, and it\u2019s one of my favorite for insights into how and why<\/em> martech stacks are evolving.<\/p>\n

Out of 496 respondents, a full 65% reported that they replaced one or more martech solutions in their stack over the past year. These are the applications most frequently replaced:<\/p>\n

\"Replaced\"Replaced<\/a><\/figure>\n

What immediately leaps out is the significant uptick in replacements across the board compared to the past two years. 31% replaced their core marketing automation platform. 22% replaced their CRM. 21% replaced their CDP. That\u2019s a lot of upheaval!<\/p>\n

(Note: 58% of the respondents were in B2B, 42% in B2C.)<\/p>\n

There are three different theories as to what is driving this.<\/p>\n