{"id":140916,"date":"2025-03-18T04:17:19","date_gmt":"2025-03-18T04:17:19","guid":{"rendered":"https:\/\/peraltafinancing.com\/agriculture\/environonmental-greenwashing-biotech-in-the-21st-century\/"},"modified":"2025-03-18T04:17:19","modified_gmt":"2025-03-18T04:17:19","slug":"environonmental-greenwashing-biotech-in-the-21st-century","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=140916","title":{"rendered":"Environonmental Greenwashing Biotech In The 21st Century"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div data-id=\"6ab3ea6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><span style=\"color: #000000;\">It is most likely that the changes to ensure companies and organizations communicate factual and correct information in relation to improved environmental benefits are targeted at companies in manufacturing and natural resource sectors, however, there are no stipulations to this effect. Therefore, ENGOs will also be held equally accountable for the factual accuracy of their public statements and communication content. The law firm Borden Ladner Gervais LLP has provided an<\/span> <a href=\"https:\/\/www.blg.com\/en\/insights\/2024\/07\/false-advertising-and-greenwashing-bill-c-59-changes-to-competition-act#:~:text=Bill%20C%2D59%2C%20The%20Fall,environmental%20benefit%20claims%20(greenwashing)\" target=\"_blank\" rel=\"noopener\">excellent legal summary<\/a> <span style=\"color: #000000;\">of the C-59 changes.<\/span><\/p>\n<p><span style=\"color: #000000;\">Existing legislation already prevents companies from making false claims regarding the products they produce. As an example, it\u2019s not possible to label a food product to be free of specific ingredients that could never be in the product, such as saying beer is made from non-GM barley,\u00a0<\/span><span style=\"color: #000000;\">which would be a deliberately false statement\u00a0<\/span><span style=\"color: #000000;\">as there are no GM barley varieties anywhere in the world.<\/span><img loading=\"lazy\" data-od-replaced-sizes=\"(max-width: 438px) 100vw, 438px\" src=\"\/HTML\/BODY\/DIV[@id='site-wrapper']\/*[2][self::DIV]\/*[1][self::DIV]\/*[1][self::MAIN]\/*[1][self::ARTICLE]\/*[2][self::DIV]\/*[2][self::DIV]\/*[3][self::DIV]\/*[1][self::SECTION]\/*[1][self::DIV]\/*[1][self::DIV]\/*[1][self::DIV]\/*[3][self::DIV]\/*[1][self::DIV]\/*[2][self::P]\/*[4][self::IMG]\" decoding=\"async\" class=\"alignright wp-image-19878\" style=\"color: #000000;\" alt=\"Robin Hood AP Flour: Made with 100% Canadian wheat and non-gmo certified\" width=\"438\" height=\"277\" srcset=\"https:\/\/saifood.ca\/wp-content\/uploads\/2024\/10\/Robin-Hood-Flour-Labels-450x284.png 450w, https:\/\/saifood.ca\/wp-content\/uploads\/2024\/10\/Robin-Hood-Flour-Labels-1020x645.png 1020w, https:\/\/saifood.ca\/wp-content\/uploads\/2024\/10\/Robin-Hood-Flour-Labels-150x95.png 150w, https:\/\/saifood.ca\/wp-content\/uploads\/2024\/10\/Robin-Hood-Flour-Labels-768x486.png 768w, https:\/\/saifood.ca\/wp-content\/uploads\/2024\/10\/Robin-Hood-Flour-Labels-435x275.png 435w, https:\/\/saifood.ca\/wp-content\/uploads\/2024\/10\/Robin-Hood-Flour-Labels.png 1180w\" sizes=\"auto, (782px &lt; width) 438px, (max-width: 438px) 100vw, 438px\"\/><span style=\"color: #000000;\"> Another example would be Robin Hood\u2019s false labelling of flour that includes the non-GMO label as there is no GM wheat produced anywhere in Canada and the label states their flour is 100% made with Canadian wheat. This is an excellent example of how Robin Hood is greenwashing their flour, and they will be in violation of the revised Competition Act in June 2025.<\/span><\/p>\n<p><span style=\"color: #000000;\">While Bill C-59 doesn\u2019t make changes to any of Canada\u2019s labelling legislation, it does specifically revise the content of the Competition Act, especially as it relates to a product\u2019s benefits and its ability to mitigate environmental impacts or contribute to climate change mitigation. Additionally, it identifies that claims of environmental benefit and\/or climate change mitigations must be substantiated in line with robust methodologies. This pertains not only to companies but also to when \u201c<\/span><a href=\"https:\/\/laws-lois.justice.gc.ca\/eng\/acts\/c-34\/page-11.html#h-89170\" target=\"_blank\" rel=\"noopener\">A person engages in reviewable conduct who, for the purpose of promoting, directly or indirectly, the supply or use of a product or for the purpose of promoting, directly or indirectly, any business interest, by any means whatever<\/a><span style=\"color: #000000;\">\u201d. This revision applies to ENGOs as they are in the fundraising business, thereby all these greenwashing revisions are directly applicable to their statements about the use of pesticides and GM crops.<\/span><\/p>\n<p><span style=\"color: #000000;\">Making false or misleading environmental claims to the public is an offense, whereby courts can impose fines, imprisonment of up to 14 years, or both. The Commissioner may apply to impose fiscal penalties in confirmation of false information communication of up to $10 million for a first violation, rising to $15 million for subsequent violations, or three times the value of the benefit gained. If this value isn\u2019t easily calculated, then the Commissioner can request 3% of the violator\u2019s global gross revenues.<\/span><\/p>\n<p><span style=\"color: #000000;\">To bring a complaint, all that is required is for 6 Canadian residents over the age of 18 to make an application to the Commissioner for an inquiry into any false or misleading representation. The Commissioner has the authority to decide whether to launch an inquiry or not.<\/span><\/p>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>It is most likely that the changes to ensure companies and organizations communicate factual and correct information in relation to improved environmental benefits are targeted at companies in manufacturing and natural resource sectors, however, there are no stipulations to this effect. Therefore, ENGOs will also be held equally accountable for the factual accuracy of their [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":140917,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12026],"tags":[1511,17683,6103,59913,42196],"dealstore":[],"offerexpiration":[],"class_list":["post-140916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agriculture","tag-21st","tag-biotech","tag-century","tag-environonmental","tag-greenwashing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Environonmental Greenwashing Biotech In The 21st Century - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=140916\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Environonmental Greenwashing Biotech In The 21st Century - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"It is most likely that the changes to ensure companies and organizations communicate factual and correct information in relation to improved environmental benefits are targeted at companies in manufacturing and natural resource sectors, however, there are no stipulations to this effect. 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