{"id":140361,"date":"2025-03-17T20:41:06","date_gmt":"2025-03-17T20:41:06","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/real-estate\/turn-an-award-into-a-growth-engine-with-surround-sound-marketing\/"},"modified":"2025-03-17T20:41:06","modified_gmt":"2025-03-17T20:41:06","slug":"turn-an-award-into-a-growth-engine-with-surround-sound-marketing","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=140361","title":{"rendered":"Turn an award into a growth engine with \u201csurround sound\u201d marketing"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><span style=\"font-weight: 400;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-50891 alignright\" src=\"https:\/\/www.wavgroup.com\/wp-content\/uploads\/2025\/03\/DALL\u00b7E-2025-03-14-14.25.56-A-dynamic-business-themed-illustration-showing-a-golden-award-trophy-at-the-center-surrounded-by-various-marketing-elements-like-social-media-icons-.jpeg\" alt=\"\" width=\"306\" height=\"306\"\/>A company wins a distinguished award from a client and posts the announcement on its blog. That\u2019s great\u2014but it\u2019s also a missed opportunity. This kind of recognition isn\u2019t just a news item. It\u2019s marketing gold.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When a company gets third-party validation like this, it should be everywhere. A blog post is a start, but <\/span><b>surround sound marketing<\/b><span style=\"font-weight: 400;\"> ensures the message is seen, heard, and acted on across multiple channels. Here\u2019s how to turn an award into real business impact.<\/span><\/p>\n<ul>\n<li><b>Write a whitepaper.<\/b><span style=\"font-weight: 400;\"> Show, don\u2019t just tell. A case study detailing how the company\u2019s product helped its client win big will build credibility and create a lead-generation asset.<\/span><\/li>\n<li><b>Host a webinar.<\/b><span style=\"font-weight: 400;\"> Invite prospects to learn how the company\u2019s product delivers results. Better yet, feature the award-winning client as a guest.<\/span><\/li>\n<li><b>Get on stage.<\/b><span style=\"font-weight: 400;\"> Industry conferences are looking for great stories. Submit the CEO as a speaker or secure a panel spot to showcase the company\u2019s impact.<\/span><\/li>\n<li><b>Invest in a strong trade show presence.<\/b><span style=\"font-weight: 400;\"> Feature the award at upcoming events. Make it a highlight at the booth, integrate it into signage, and train staff to use it as a conversation starter.<\/span><\/li>\n<li><b>Send a press release.<\/b><span style=\"font-weight: 400;\"> Media outlets won\u2019t cover what they don\u2019t know about. Get the news out through industry publications and wire services.<\/span><\/li>\n<li><b>Take over social media.<\/b><span style=\"font-weight: 400;\"> A one-time post isn\u2019t enough. Build a campaign that includes visuals, client testimonials, and behind-the-scenes content.<\/span><\/li>\n<li><b>Run an email campaign.<\/b><span style=\"font-weight: 400;\"> Tell current and potential customers about the award, invite them to download the whitepaper, and drive attendance to the webinar and trade show booth.<\/span><\/li>\n<li><b>Use paid marketing to amplify the message.<\/b><\/li>\n<li><span style=\"font-weight: 400;\"> Run <\/span><b>PPC campaigns<\/b><span style=\"font-weight: 400;\"> on Google and LinkedIn to target key decision-makers.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Launch <\/span><b>retargeting ads<\/b><span style=\"font-weight: 400;\"> to stay top of mind with people who engage.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Invest in <\/span><b>sponsored posts on leading publications<\/b><span style=\"font-weight: 400;\"> to extend reach beyond existing followers.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Companies work hard to stand out. When a client publicly validates a company\u2019s impact, it\u2019s a chance to gain even more momentum. The right marketing approach turns recognition into demand, and demand into revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An award is more than an honor\u2014it\u2019s a marketing engine. Use it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This playbook works. Sure, it\u2019s a lot of work but the outcomes are remarkable. Also, if you land a new customer, the same playbook works!<\/span><\/p>\n<p><b><i>Don\u2019t let a short media cycle get lost. If you need help \u2013 contact us below.\u00a0<\/i><\/b><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>A company wins a distinguished award from a client and posts the announcement on its blog. That\u2019s great\u2014but it\u2019s also a missed opportunity. This kind of recognition isn\u2019t just a news item. It\u2019s marketing gold. When a company gets third-party validation like this, it should be everywhere. A blog post is a start, but surround [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":140362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99],"tags":[4096,7271,21739,3426,8402,24814,2656,59737,9319],"dealstore":[],"offerexpiration":[],"class_list":["post-140361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate","tag-award","tag-awards","tag-engine","tag-growth","tag-marketing","tag-recognition","tag-sound","tag-surround","tag-turn"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Turn an award into a growth engine with \u201csurround sound\u201d marketing - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=140361\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turn an award into a growth engine with \u201csurround sound\u201d marketing - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"A company wins a distinguished award from a client and posts the announcement on its blog. 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