{"id":140005,"date":"2025-03-17T16:52:06","date_gmt":"2025-03-17T16:52:06","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/content-churn-in-google-doubled-over-five-years\/"},"modified":"2025-03-17T16:52:06","modified_gmt":"2025-03-17T16:52:06","slug":"content-churn-in-google-doubled-over-five-years","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=140005","title":{"rendered":"Content Churn in Google Doubled Over Five Years"},"content":{"rendered":"


\n<\/p>\n

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Note the steady climb until Q3 (July) of 2023, with a precipitous drop into Q4 of 2023, followed by another, faster climb to current highs. Summer of 2023 was a period of historically\u00a0high ranking flux<\/a>, culminating in an August Core Update, September Helpful Content Update, and October Spam Update. It\u2019s difficult to separate signal from noise, but it is possible that Google pushed back against aggressive content creation that was driving increasing churn.<\/p>\n

It\u2019s also worth noting that the end of 2022 saw the public launch of OpenAI\u2019s ChatGPT and kicked off the content generation arms race. It\u2019s very difficult to separate the push and pull of AI content generation and Google fighting back against AI content generation just by looking at rankings, so we\u2019re left to speculate.<\/p>\n

Regardless of the cause, content churn immediately began to increase again after this late-2023 drop, reaching a new peak within a year.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

Note the steady climb until Q3 (July) of 2023, with a precipitous drop into Q4 of 2023, followed by another, faster climb to current highs. Summer of 2023 was a period of historically\u00a0high ranking flux, culminating in an August Core Update, September Helpful Content Update, and October Spam Update. It\u2019s difficult to separate signal from […]<\/p>\n","protected":false},"author":1,"featured_media":140006,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[39203,7222,27590,1531,1003],"dealstore":[],"offerexpiration":[],"class_list":["post-140005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-churn","tag-content","tag-doubled","tag-google","tag-years"],"yoast_head":"\nContent Churn in Google Doubled Over Five Years - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=140005\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Churn in Google Doubled Over Five Years - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Note the steady climb until Q3 (July) of 2023, with a precipitous drop into Q4 of 2023, followed by another, faster climb to current highs. 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