{"id":139618,"date":"2025-03-17T12:53:01","date_gmt":"2025-03-17T12:53:01","guid":{"rendered":"https:\/\/peraltafinancing.com\/angel-investor\/why-msps-need-cloud-cost-management-software-for-aws-microsoft-azure-and-google-cloud-channel-angels\/"},"modified":"2025-03-17T12:53:01","modified_gmt":"2025-03-17T12:53:01","slug":"why-msps-need-cloud-cost-management-software-for-aws-microsoft-azure-and-google-cloud-channel-angels","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=139618","title":{"rendered":"Why MSPs Need Cloud Cost Management Software for AWS, Microsoft Azure and Google Cloud \u2014 Channel Angels"},"content":{"rendered":"<p> <br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5d51cedb1d3e9e0001c64b1b\/1742214660583-A8QWKE3CLV0HSOH2N1RO\/Ternary-nOps-cloud-cost-management-logos.jpg?format=1500w\" \/><\/p>\n<div>\n<p class=\"\" style=\"white-space:pre-wrap;\">Let\u2019s face it: Businesses are addicted to cloud services. But without proper safeguards and controls in place, cloud services can also trigger runaway IT consumption costs.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Indeed, 27% of annual public cloud spending involves wasted dollars, according to Flexera\u2019s 2024 State of the Cloud report.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Now, the irony: Major cloud service providers (CSPs) and hyperscalers such as Amazon Web Services (AWS), Google Cloud and Microsoft Azure offer some tools to help customers manage their cloud costs. But why would a major cloud provider want you to <strong><em>reduce<\/em><\/strong> your cloud spending?<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">With that riddle in mind, Channel Angels believes MSPs and their business customers need third-party cloud cost management (CCM) tools for AWS, Google and Azure. So we went hunting for potential CCM investment opportunities in 2021. <\/p>\n<h2 style=\"white-space:pre-wrap;\">Cloud Cost Management Platforms: Our Startup Investments<\/h2>\n<p class=\"\" style=\"white-space:pre-wrap;\">By 2022, we found and invested in two CCM startups. In other words, we bet on two very promising horses that are running in the same race. They are:<\/p>\n<ol data-rte-list=\"default\">\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\"><a href=\"https:\/\/www.nops.io\"><strong>nOps<\/strong><\/a><strong>: <\/strong>Founded in 2017, nOps develops an \u201call-in-one AWS cost optimization platform.\u201d Poke around, and you\u2019ll discover that <a href=\"https:\/\/www.nops.io\/blog\/benefits-of-being-a-cloud-msp-over-traditional-msps\/\" target=\"_blank\"><strong>nOps marketed a bit to MSPs<\/strong><\/a> in 2021. Fast forward to 2024, and <a href=\"https:\/\/www.businesswire.com\/news\/home\/20240828774650\/en\/nOps-Secures-%2430M-Series-A-Funding-to-Revolutionize-AWS-Cloud-Management-and-Cost-Optimization\" target=\"_blank\"><strong>nOps raised $30 million<\/strong><\/a> in Series A finding led by <a href=\"https:\/\/www.headlightpartners.com\" target=\"_blank\"><strong>Headlight Partners<\/strong><\/a>. For some clues about nOps\u2019 business momentum, consider that <a href=\"https:\/\/www.linkedin.com\/company\/headlight-partners\/about\/\" target=\"_blank\"><strong>Headlight typically invests in B2B software companies<\/strong><\/a> that have $3 million to $20 million in revenue, with 25% to 200% year-over-year annual revenue growth (source: LinkedIn).<\/p>\n<\/li>\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\"><a href=\"https:\/\/ternary.app\" target=\"_blank\"><strong>Ternary<\/strong><\/a><strong>: <\/strong>Founded in 2020, Ternary develops a \u201cmulti-cloud FinOps platform that helps you easily visualize and understand your cloud bills and other variable cloud-based spend.\u201d <a href=\"https:\/\/www.businesswire.com\/news\/home\/20231023417439\/en\/Ternary-Raises-%2412M-in-Series-A-Funding-to-Deliver-Cloud-Financial-Intelligence\" target=\"_blank\"><strong>Ternary raised $12 million<\/strong><\/a> in Series A funding in 2023. <a href=\"https:\/\/jumpcap.com\" target=\"_blank\"><strong>Jump Capital<\/strong><\/a> led the round. Dig a little deeper, and you\u2019ll see <a href=\"https:\/\/ternary.app\/partners\/msps\/\" target=\"_blank\"><strong>Ternary focused on MSPs<\/strong><\/a> \u2014 and <a href=\"https:\/\/www.einnews.com\/pr_news\/785510977\/ternary-triples-partner-ecosystem-and-unveils-new-platform-capabilities-to-empower-partners-and-accelerate-growth\" target=\"_blank\"><strong>gaining momentum with channel partners<\/strong><\/a><strong>. <\/strong>Kudos to <a href=\"https:\/\/www.linkedin.com\/in\/bobkilbride\/\" target=\"_blank\"><strong>Bob Kilbride<\/strong><\/a>, head of channel and alliances, for building the MSP partner program.<\/p>\n<\/li>\n<\/ol>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Let\u2019s face it: Businesses are addicted to cloud services. But without proper safeguards and controls in place, cloud services can also trigger runaway IT consumption costs. Indeed, 27% of annual public cloud spending involves wasted dollars, according to Flexera\u2019s 2024 State of the Cloud report. Now, the irony: Major cloud service providers (CSPs) and hyperscalers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":139619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12034],"tags":[2214,22819,16362,4552,12564,11488,1531,5984,11539,48178,11345],"dealstore":[],"offerexpiration":[],"class_list":["post-139618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-angel-investor","tag-angels","tag-aws","tag-azure","tag-channel","tag-cloud","tag-cost","tag-google","tag-management","tag-microsoft","tag-msps","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why MSPs Need Cloud Cost Management Software for AWS, Microsoft Azure and Google Cloud \u2014 Channel Angels - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=139618\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why MSPs Need Cloud Cost Management Software for AWS, Microsoft Azure and Google Cloud \u2014 Channel Angels - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Let\u2019s face it: Businesses are addicted to cloud services. But without proper safeguards and controls in place, cloud services can also trigger runaway IT consumption costs. Indeed, 27% of annual public cloud spending involves wasted dollars, according to Flexera\u2019s 2024 State of the Cloud report. Now, the irony: Major cloud service providers (CSPs) and hyperscalers [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=139618\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-17T12:53:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Ternary-nOps-cloud-cost-management-logos.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=139618#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=139618\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Why MSPs Need Cloud Cost Management Software for AWS, Microsoft Azure and Google Cloud \u2014 Channel Angels\",\"datePublished\":\"2025-03-17T12:53:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=139618\"},\"wordCount\":320,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=139618#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Ternary-nOps-cloud-cost-management-logos.jpg\",\"keywords\":[\"Angels\",\"AWS\",\"Azure\",\"Channel\",\"Cloud\",\"Cost\",\"Google\",\"management\",\"Microsoft\",\"MSPs\",\"Software\"],\"articleSection\":[\"Angel Investor\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=139618#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=139618\",\"url\":\"https:\/\/fivemor.com\/?p=139618\",\"name\":\"Why MSPs Need Cloud Cost Management Software for AWS, Microsoft Azure and Google Cloud \u2014 Channel Angels - 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