{"id":139238,"date":"2025-03-17T09:00:20","date_gmt":"2025-03-17T09:00:20","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/uk-government-cost-cutting-axe-hangs-over-agencies-media-likely-to-be-the-focus\/"},"modified":"2025-03-17T09:00:20","modified_gmt":"2025-03-17T09:00:20","slug":"uk-government-cost-cutting-axe-hangs-over-agencies-media-likely-to-be-the-focus","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=139238","title":{"rendered":"UK government cost-cutting axe hangs over agencies \u2013 media likely to be the focus"},"content":{"rendered":"


\n<\/p>\n

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Winter fuel payments axed, benefits under threat and NHS England about to be confined to history: we could be back in the days of Tory chancellor George \u2018Slasher\u2019 Osborne.<\/p>\n

Agencies could hardly expect to avoid Keir Starmer\u2019s and Rachel Reeves\u2019 ever-swinging Labour axe and the UK government has revealed a somewhat abbreviated new model when it reviews agencies later this year, combining media buying and planning (which seems a pretty obvious thing to do) as part of a new Media and Creative framework reduced to eight so-called \u2018lots.\u2019 The aim is to reduce agencies on the government\u2019s roster from 36 to 22. MediaSense is assisting.<\/p>\n

The lots are:<\/p>\n

Lot 1: Media strategy, planning and buying (one agency)
Lot 2: Out of home media buying (one agency)
Lot 3: Media strategy and planning (one agency)
Lot 4: Creative strategy and development (eight agencies)
Lot 5: Creative production and fulfilment (one agency)
Lot 6: Events (six agencies)
Lot 7: Integrated end-to-end marketing (three agencies)
Lot 8: Marketing audit and advice (one agency)<\/p>\n

Government roster non-media agencies currently are : 23Red, Accenture Song, DDB UK, FCB Inferno, Four Agency Worldwide, Freud Communications, Havas UK, House 337, M&C Saatchi, MullenLowe London, Unlimited and Pablo (usually working together) and VML.<\/p>\n

\"\"<\/p>\n

Media is the biggie, currently handled by Omnicom construct OmniGov with WPP\u2019s Wavemaker helping out with planning. The Government usually spends about \u00a3200m on media although with its current cost-cutting mindset it may not.<\/p>\n

Omnicom along with the other big ad holding companies is currently telling shareholders it wants to bump up so-called \u2018principal\u2019 or \u2018inventory\u2019 media, buying on its own account and selling on to clients at a margin. This already seems to have spooked the US Federal Trade Commission which is looking into the proposed Omnicom\/IPG merger.<\/p>\n

There would be hell to pay if one of the tabloids discovered that whoever handles the UK government\u2019s media buying was doing any such thing. So they probably won\u2019t. <\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

Winter fuel payments axed, benefits under threat and NHS England about to be confined to history: we could be back in the days of Tory chancellor George \u2018Slasher\u2019 Osborne. Agencies could hardly expect to avoid Keir Starmer\u2019s and Rachel Reeves\u2019 ever-swinging Labour axe and the UK government has revealed a somewhat abbreviated new model when […]<\/p>\n","protected":false},"author":1,"featured_media":139240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[15467,53465,43839,4519,4378,49292,10999],"dealstore":[],"offerexpiration":[],"class_list":["post-139238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-agencies","tag-axe","tag-costcutting","tag-focus","tag-government","tag-hangs","tag-media"],"yoast_head":"\nUK government cost-cutting axe hangs over agencies \u2013 media likely to be the focus - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=139238\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UK government cost-cutting axe hangs over agencies \u2013 media likely to be the focus - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Winter fuel payments axed, benefits under threat and NHS England about to be confined to history: we could be back in the days of Tory chancellor George \u2018Slasher\u2019 Osborne. 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