{"id":138278,"date":"2025-03-16T22:15:43","date_gmt":"2025-03-16T22:15:43","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/footjoys-feel-the-joy-campaign-returns-this-time-blending-hyperflex-performance-with-behind-the-scenes-playfulness\/"},"modified":"2025-03-16T22:15:43","modified_gmt":"2025-03-16T22:15:43","slug":"footjoys-feel-the-joy-campaign-returns-this-time-blending-hyperflex-performance-with-behind-the-scenes-playfulness","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=138278","title":{"rendered":"FootJoy\u2019s\u00a0Feel the Joy\u00a0Campaign Returns, this Time Blending HyperFlex Performance with Behind-the-Scenes Playfulness"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"text\">\n<p><em>Leading golf shoe brand taps into the sillier side of Pro Golfers in new work from <strong><a href=\"https:\/\/www.opinionatedgroup.com\/\">Opinionated<\/a><\/strong><\/em><\/p>\n<p class=\"has-background\" style=\"background-color:#d8f8eb\">FootJoy, the #1 shoe in golf, is bringing its\u00a0<em><strong>Feel the Joy<\/strong><\/em>\u00a0campaign into 2025 with a fresh series of films by Oregon-based advertising agency Opinionated that put the spotlight on both the revolutionary new HyperFlex shoe and the elite athletes who love it. Starring PGA Tour pros Justin Thomas, Will Zalatoris, Sahith Theegala, and Cameron Young, the campaign captures the intricate footwork behind their powerful swings\u2014blending mesmerizing beauty shots with playful, behind-the-scenes moments that take place on a commercial film set. The work was directed by Randy Krallman of Smuggler and will be running nationally across cable, OTT, online video, social and digital.<\/p>\n<p><iframe src=\"https:\/\/player.vimeo.com\/video\/1065232264?h=64fa51be5d&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"FootJoy_Music\"><\/iframe><\/p>\n<p><iframe src=\"https:\/\/player.vimeo.com\/video\/1065232021?h=724e96b7d6&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"FootJoy_Further\"><\/iframe><\/p>\n<p><iframe src=\"https:\/\/player.vimeo.com\/video\/1065232999?h=373822670f&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"FootJoy_Again\"><\/iframe><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cOur goal is to get good work, and frequently the best way to get there is to have fun,\u201d says <strong>Lauren Olson, Copywriter at Opinionated<\/strong>.<\/p>\n<\/blockquote>\n<p>Designed for the athletic golfer, the new HyperFlex is engineered for peak comfort, traction, and performance\u2014so much so that Justin Thomas, a lifelong wearer of structured, classic-style golf shoes, made the switch. This latest phase of\u00a0<em>Feel the Joy<\/em>\u00a0builds on the momentum of FootJoy\u2019s 2023 campaign, which introduced the platform with cinematic, storytelling-driven creative. Now, the focus shifts to what happens from the ground up, celebrating the precision, power, and unmistakable joy of movement that defines the game.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cAt FootJoy, performance and innovation are at the core of everything we do. Our latest campaign with Opinionated highlights the cutting-edge technology that makes our golf shoes the #1 choice for players at every level while celebrating our brand\u2019s distinct, engaging personality in a way that\u2019s uniquely FootJoy.\u201d \u2013 <strong>Ken LaRose, SVP Sales &amp; Marketing<\/strong><\/p>\n<\/blockquote>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/03\/Cello1-scaled.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"545\" src=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/03\/Cello1-1024x545.jpg\" alt=\"\" class=\"wp-image-83248\"\/><\/a><figcaption class=\"wp-element-caption\">Screenshot<\/figcaption><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-14-at-17.02.57.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-14-at-17.02.57-1024x577.png\" alt=\"\" class=\"wp-image-83245\"\/><\/a><\/figure>\n<p><strong>FULL AGENCY CREDITS\u00a0<\/strong><strong\/><\/p>\n<p>CLIENT \u2013 FOOTJOY<\/p>\n<p>PROJECT NAME \u2013 Feel The Joy<\/p>\n<p><strong>Opinionated<\/strong><\/p>\n<p>Executive Creative Director \u2013 Mark Fitzloff\u00a0<\/p>\n<p>Executive Creative Director \u2013 Rob Palmer<\/p>\n<p>President \u2013 Trish Adams<\/p>\n<p>Art Director \u2013 Nate Corrado<\/p>\n<p>Copywriter \u2013 Lauren Olson<\/p>\n<p>Senior Producer \u2013 Jeff Selis<\/p>\n<p>Head of Strategy \u2013 Dave Daines<\/p>\n<p>Director of Client Services \u2013 Michael Dalton<\/p>\n<p>Account Executive \u2013 Ihsan Robbins<\/p>\n<p>Business Affairs \u2013 Whitney Vose | Hailstorm<\/p>\n<p><strong>PRODUCTION<\/strong><\/p>\n<p>Production Company \u2013 Smuggler<\/p>\n<p>Director \u2013 Randy Krallman<\/p>\n<p>Executive Producer \u2013 Allison Kunzman<\/p>\n<p>Director of Photography \u2013 Bryan Newman<\/p>\n<p>Line Producer \u2013 Ian Blain<\/p>\n<p><strong>EDITORIAL<\/strong><\/p>\n<p>Editorial Company \u2013 Friendshop!<\/p>\n<p>Editor \u2013 Ben Suenaga<\/p>\n<p>Assistant Editor\u00a0 \u2013 Kay Loughran<\/p>\n<p>Sr Producer \u2013 Adam Roe<\/p>\n<p>Editorial Producer \u2013 Melissa Mapes<\/p>\n<p><strong>MUSIC<\/strong><\/p>\n<p>Music House \u2013 Machine \u2013 Sound Design and Music<\/p>\n<p>Senior Producer \u2013 Andi Lewis<\/p>\n<p>Sound Design &amp; Mix \u2013 Michalis Anthis<\/p>\n<p>Assistant Engineer\u00a0 \u2013 Francis Medina<\/p>\n<p>Music\u00a0 \u2013 Joe Zeitlin<\/p>\n<p>Executive Producer \u2013 Matej Oreskovic<\/p>\n<p>Senior Producer \u2013 Andi Lewis<\/p>\n<p>Production Coordinator \u2013 Nicolas Paul<\/p>\n<p><strong>Source<\/strong>: <a href=\"https:\/\/www.opinionatedgroup.com\/\">Opinionated<\/a><\/p>\n<p class=\"posttags\"><i class=\"fa fa-tags\"\/>\u00a0\u00a0<a href=\"https:\/\/marcommnews.com\/tag\/feel-the-joy\/\" rel=\"tag\">Feel the Joy<\/a>, <a href=\"https:\/\/marcommnews.com\/tag\/footjoy\/\" rel=\"tag\">FootJoy<\/a>, <a href=\"https:\/\/marcommnews.com\/tag\/ken-larose\/\" rel=\"tag\">Ken LaRose<\/a>, <a href=\"https:\/\/marcommnews.com\/tag\/lauren-olson\/\" rel=\"tag\">Lauren Olson<\/a>, <a href=\"https:\/\/marcommnews.com\/tag\/mark-fitzloff\/\" rel=\"tag\">Mark Fitzloff<\/a>, <a href=\"https:\/\/marcommnews.com\/tag\/opinionated\/\" rel=\"tag\">Opinionated<\/a>, <a href=\"https:\/\/marcommnews.com\/tag\/rob-palmer\/\" rel=\"tag\">Rob Palmer<\/a><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Leading golf shoe brand taps into the sillier side of Pro Golfers in new work from Opinionated FootJoy, the #1 shoe in golf, is bringing its\u00a0Feel the Joy\u00a0campaign into 2025 with a fresh series of films by Oregon-based advertising agency Opinionated that put the spotlight on both the revolutionary new HyperFlex shoe and the elite [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":138279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[47114,34062,59079,59081,59080,5786,32265,10970,1231],"dealstore":[],"offerexpiration":[],"class_list":["post-138278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-behindthescenes","tag-blending","tag-footjoysfeel","tag-hyperflex","tag-joycampaign","tag-performance","tag-playfulness","tag-returns","tag-time"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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