{"id":138133,"date":"2025-03-16T20:38:17","date_gmt":"2025-03-16T20:38:17","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/dream11-blockbuster-skf-brand-reinforcement-and-more-top-creative-ideas-of-the-week\/"},"modified":"2025-03-16T20:38:17","modified_gmt":"2025-03-16T20:38:17","slug":"dream11-blockbuster-skf-brand-reinforcement-and-more-top-creative-ideas-of-the-week","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=138133","title":{"rendered":"Dream11 blockbuster, SKF brand reinforcement and more: top creative ideas of the week"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"is-style-info\">Every week I attempt to share a curated <a href=\"https:\/\/bhatnaturally.com\/2025\/03\/09\/best-ads-of-the-week-axe-womens-aid-and-more\/\">list of clutter-breaking creative ads<\/a>. This week, ads from Dream11, Cadbury Dairy Milk and more.<\/p>\n<p><strong>Dream11: aap ki team mein kaun<\/strong><\/p>\n<p>It\u2019s IPL season again in India. One can expect a bunch of cricket themed ads or edits meant to be run during the breaks on IPL. Most of them are mediocre and hence it is so refreshing to see a genuinely creative ad which ticks all the boxes of an engaging, relevant ad film. What I particularly liked about the film was the focus on a solid creative idea first and then some great scripting, despite having a plethora of celebrities at one\u2019s disposal. The icing on the cake was the performances of the stars. While one can expect seasoned movie actors to switch on before the camera, it was great to see natural, enjoyable acting from the cricketers. <\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Dream11: Aamir ne liya panga \ud835\ude82\u0336\ud835\ude78\u0336\ud835\ude7d\u0336\ud835\ude76\u0336\ud835\ude77\u0336 Kapoor se. | #AapkiTeamMeinKaun\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/voALGUnxdPQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p>Agency: Tilt Brand Solutions &amp; ZeroFiftyMediaworks<\/p>\n<p>Such films underscore the critical role played by ad agencies in crafting compelling stories for clients. Sure, some production houses work directly with clients and have some good scripts approved and executed. But it takes the touch of an experienced ad agency professionals to marry great strategy &amp; creative. \u2018Aapki Team Mein Kaun?\u2019 is such a simple, yet powerful idea that sits so well with the nature of the advertiser\u2019s service. <\/p>\n<p>Another mistaken belief is that any ad with such a bevy of celebrities will be a clutter-breaker naturally. No. We\u2019ve seen duds featuring celebrities \u2013 be it one or more. Whether it is casting celebrities as themselves (usually with some self-deprecating humour) or as characters it is the strength of the script that is critical. The execution, including the quality of production and acting are toppings on the cake. It\u2019s the same with many films which have mind-blowing (read expensive) computer graphics which leave us cold. Ultimately, \u2018is it a story well told?\u2019 is the real test. And this film passes it with flying colours. <\/p>\n<p><strong>Cadbury Dairy Milk: Chaaklet<\/strong><\/p>\n<p>Alcohol is often referred to as a \u201csocial lubricant\u201d. I hate the normalisation of an addiction forming habit. But then of course, there are powerful forces and  money power behind the thriving industry. Cadbury\u2019s \u2018Kuch Meetha Ho Jaaye\u2019 and \u2018There\u2019s a glass &amp; half in everyone\u2019 provide great platforms for telling stories of \u2018good acts\u2019 \u2013 however small or trivial. These provide scope for endless feel-good stories. But the setting &amp; story has to be credible and not overly syrupy in order to strike a chord. A new set of films do exactly that. While the first one is relatable I thought the <a href=\"https:\/\/youtu.be\/wjHYg9WINYU\">stereotyping of characters<\/a> (someone from the South has to be a Mrs. Iyer, dressed in a particular manner) was avoidable. I enjoyed this story though of a bunch of city slickers initially making fun of a new student\u2019s \u2018<em>dehati<\/em>\u2018 accent only to be won over by his sweet gesture. <\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Cadbury Dairy Milk: Chaaklet | Kuch Accha Ho Jaaye, Kuch\u00a0Meetha\u00a0Ho\u00a0Jaaye\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/l3jQiZwa5mI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p>Agency: Ogilvy<\/p>\n<p><strong>iPhone 16 Pro: Slo-Mo<\/strong><\/p>\n<p>Fans of action films will be familiar with the trope of two characters walking in slow motion towards the camera with major blasts &amp; balls of fire raging in the background. That simple idea becomes the anchor to a film dramatising the slo-mo feature of the iPhone 16 Pro camera.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"iPhone 16 Pro | Slow motion in 4K 120 | Apple\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/Mk1_KbPuCUI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p><strong>SKF: brand reinforcement<\/strong><\/p>\n<p>In an age where several legacy brands are giving up on their heritage logos and adopting what has come to be known as \u2018blanding\u2019 it is refreshing to see a <a href=\"https:\/\/www.skf.com\/group\/news-and-events\/news\/2025\/2025-mar-05-skf-launches-updated-brand-to-increase-stakeholder-value\">brand double down on its unique identity<\/a> \u2013 instantly recognised by its familiar logo font.  \u2018Fighting friction to move the world forward\u2019 offers great promise for thematic communication while staying true to the nature of their business. <\/p>\n<figure data-carousel-extra=\"{\" blog_id=\"\" class=\"wp-block-gallery has-nested-images columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1160\" height=\"653\" data-attachment-id=\"45882\" data-permalink=\"https:\/\/bhatnaturally.com\/2025\/03\/16\/dream11-blockbuster-skf-brand-reinforcement-and-more-top-creative-ideas-of-the-week\/skf-6\/\" data-orig-file=\"https:\/\/bhatnaturally.com\/wp-content\/uploads\/2025\/03\/skf-6.avif\" data-orig-size=\"1200,675\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"skf-6\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/bhatnaturally.com\/wp-content\/uploads\/2025\/03\/skf-6-800x450.avif\" data-large-file=\"https:\/\/bhatnaturally.com\/wp-content\/uploads\/2025\/03\/skf-6-1160x653.avif\" data-id=\"45882\" src=\"https:\/\/bhatnaturally.com\/wp-content\/uploads\/2025\/03\/skf-6-1160x653.avif\" alt=\"\" class=\"wp-image-45882\" srcset=\"https:\/\/bhatnaturally.com\/wp-content\/uploads\/2025\/03\/skf-6-1160x653.avif 1160w, https:\/\/bhatnaturally.com\/wp-content\/uploads\/2025\/03\/skf-6-800x450.avif 800w, https:\/\/bhatnaturally.com\/wp-content\/uploads\/2025\/03\/skf-6.avif 1200w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\"\/><\/figure>\n<\/figure>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Explore the reinforced SKF brand\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/RWgiDGqbkB0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p>Agency: Nord ID<\/p>\n<p><strong>KFC: all hail gravy<\/strong><\/p>\n<p>As a vegetarian I will not be able to fully appreciate the craving foodies have for chicken. But I kinda get the feeling \u2013 being familiar with the craving foodies have for whatever that catches their fancy: \u2018sambhar dip\u2019 in Bangalore or \u2018poha\u2019 in India.. So I get the intent behind this \u2018ode to chicken\u2019: a breaking effort in the category.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Do you find yourself lost in the woods of modern life? Fear not, for salvation in sauce is near. Trust in the thumping sound of the golden egg. Trust in the liquid gold elixir. Trust in the divine dunk. And whisper the sacred words \u2018All Hail Gravy\u2019. Because there\u2019s some things we can still believe in. Believe In Chicken.<\/p>\n<\/blockquote>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"BELIEVE PART 2 : ALL HAIL GRAVY\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/SVHHQKmzYOc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p>Agency: Mother<\/p>\n<hr class=\"wp-block-coblocks-dynamic-separator\" style=\"height:50px\"\/>\n<p><!-- Verta --><\/p>\n<hr class=\"wp-block-coblocks-dynamic-separator\" style=\"height:50px\"\/>\n<p><strong>National Cyber Security Centre: protection<\/strong><\/p>\n<p>How do you bring alive the sense of protection two-step verification offers for online transactions. A visual metaphor helps.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"National Cyber Security Centre and M&amp;C Saatchi UK take on cyber fraud in new \u2018Tough Protection\u2019\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/ayy2oIdWzJ8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p><strong>Heinz: Loved by babies<\/strong><\/p>\n<p>Parents are often portrayed as those who sacrifice everything for their infants &amp; toddlers. In the bargain they can be projected as perfect parents. In that context it\u2019s fun to portray them as regular folks with vulnerabilities and cravings \u2013 even to the extent of depriving what is meant for the kid. <\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Heinz Baby Pouch - Monitor\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/zHk5WA83Dvk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Heinz Baby Pouch - Wardrobe\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/nul_YJeoLyM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p>Agency: Atlantic<\/p>\n<p><strong>Rollr: luxury cues for a deodorant<\/strong><\/p>\n<p>A deodorant is a deodorant, right? Wrong. Rollr is a refillable deodorant\u00a0and \u2018created to be displayed, not discarded\u2019. <\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>It is also the first deodorant to use a gemstone roller ball for application, further enhancing the sensory experience. By allowing customers to add their own water at home, the refillable bottle drastically cuts Rollr\u2019s environmental impact.<\/p>\n<\/blockquote>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"433\" data-attachment-id=\"45886\" data-permalink=\"https:\/\/bhatnaturally.com\/2025\/03\/16\/dream11-blockbuster-skf-brand-reinforcement-and-more-top-creative-ideas-of-the-week\/rollr-mother-design\/\" data-orig-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2025\/03\/rollr-mother-design.webp?fit=1220%2C686&amp;ssl=1\" data-orig-size=\"1220,686\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"rollr-mother-design\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2025\/03\/rollr-mother-design.webp?fit=800%2C450&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2025\/03\/rollr-mother-design.webp?fit=770%2C433&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2025\/03\/rollr-mother-design.webp?resize=770%2C433&amp;ssl=1\" alt=\"\" class=\"wp-image-45886\" srcset=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2025\/03\/rollr-mother-design.webp?resize=1160%2C652&amp;ssl=1 1160w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2025\/03\/rollr-mother-design.webp?resize=800%2C450&amp;ssl=1 800w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2025\/03\/rollr-mother-design.webp?resize=1200%2C675&amp;ssl=1 1200w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2025\/03\/rollr-mother-design.webp?w=1220&amp;ssl=1 1220w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\"\/><\/figure>\n<p><a href=\"https:\/\/www.creativereview.co.uk\/rollr-deodorant-branding-mother-design\/\">Apparently<\/a>, <em>Rollr is a deodorant for the \u2018conscientious hedonist\u2019 \u2013 a persona devised by Mother Design to describe those who embrace pleasure while being mindful of the planet. Bold and expressive, the brand voice features lines like \u2018Damn you smell good\u2019 and \u2018For pleasure and planet\u2019.<\/em> Loved the thinking behind the product and the design aesthetics.<\/p>\n<p>Agency: Mother Design<\/p>\n<p><strong>Magnum: nothing cracks like Magnum<\/strong><\/p>\n<p>I vaguely recollect several potato chips brands take this route of \u2018loudest crack\u2019. In the context of Magnum (having tasted it) that exaggerated claim fits well and the execution (you can\u2019t go wrong casting a cat) makes it a fun watch.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Nothing Cracks Like Magnum | Classic\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/l0i0_Ju9ASY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p>Agency: LOLA MullenLowe<\/p>\n<p>Which one was your favourite? Do comment in.<\/p>\n<p>\t\t<span id=\"wordads-inline-marker\" style=\"display: none;\"\/><\/p>\n<div class=\"sharedaddy sd-block sd-like jetpack-likes-widget-wrapper jetpack-likes-widget-unloaded\" id=\"like-post-wrapper-154572844-45873-67d73611b5b27\" data-src=\"https:\/\/widgets.wp.com\/likes\/?ver=14.5-a.3#blog_id=154572844&amp;post_id=45873&amp;origin=bhatnaturally.com&amp;obj_id=154572844-45873-67d73611b5b27\" data-name=\"like-post-frame-154572844-45873-67d73611b5b27\" data-title=\"Like or Reblog\">\n<h3 class=\"sd-title\">Like this:<\/h3>\n<p><span class=\"button\"><span>Like<\/span><\/span> <span class=\"loading\">Loading&#8230;<\/span><\/p>\n<p><span class=\"sd-text-color\"\/><a class=\"sd-link-color\"\/><\/div>\n<\/p><\/div>\n<p><script async defer crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&#038;version=v21.0&#038;appId=749202212569002&#038;autoLogAppEvents=1\"><\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every week I attempt to share a curated list of clutter-breaking creative ads. This week, ads from Dream11, Cadbury Dairy Milk and more. Dream11: aap ki team mein kaun It\u2019s IPL season again in India. One can expect a bunch of cricket themed ads or edits meant to be run during the breaks on IPL. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":138134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[8397,1332,19906,374,1087,48095,581,59038,59037,213,1619],"dealstore":[],"offerexpiration":[],"class_list":["post-138133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-advertising","tag-apple","tag-blockbuster","tag-brand","tag-creative","tag-dream11","tag-ideas","tag-reinforcement","tag-skf","tag-top","tag-week"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dream11 blockbuster, SKF brand reinforcement and more: top creative ideas of the week - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=138133\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dream11 blockbuster, SKF brand reinforcement and more: top creative ideas of the week - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Every week I attempt to share a curated list of clutter-breaking creative ads. This week, ads from Dream11, Cadbury Dairy Milk and more. Dream11: aap ki team mein kaun It\u2019s IPL season again in India. One can expect a bunch of cricket themed ads or edits meant to be run during the breaks on IPL. 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