{"id":137949,"date":"2025-03-16T18:43:25","date_gmt":"2025-03-16T18:43:25","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/why-low-income-consumers-avoid-healthy-foods-and-how-to-change-their-minds\/"},"modified":"2025-03-16T18:43:25","modified_gmt":"2025-03-16T18:43:25","slug":"why-low-income-consumers-avoid-healthy-foods-and-how-to-change-their-minds","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=137949","title":{"rendered":"Why Low-Income Consumers Avoid Healthy Foods\u2014and How to Change Their Minds"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"articleBody\">\n<p>In recent years, governments and organizations have introduced policies to combat nutritional inequality, such as increasing the availability of affordable, healthy foods and taxing unhealthy options. Despite these efforts, a <a href=\"https:\/\/doi.org\/10.1177\/00222429241296048\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">new <em>Journal of Marketing<\/em> study<\/a> finds that such initiatives often fail to significantly change dietary habits among low-socioeconomic status (SES) consumers.<\/p>\n<p>Our research team explores why these interventions fall short and discover that the issue isn\u2019t just about access or cost\u2014it\u2019s about perception. Low-SES consumers prioritize different attributes in their food choices, such as fillingness and taste, over healthiness. These preferences and perceptions are shaped by their socioeconomic realities, creating unique obstacles to adopting healthier diets.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-fillingness-taste-and-healthiness\"><strong><strong>Fillingness, Taste, and Healthiness<\/strong><\/strong><\/h2>\n<ul class=\"wp-block-list\">\n<li><em><strong>The Role of Food Attributes in Choices<\/strong><br \/><\/em><br \/>Our study highlights three key attributes\u2014<strong>fillingness, taste, and healthiness<\/strong>\u2014that shape food choices. While all consumers value taste, low-SES individuals place a much greater emphasis on fillingness, often at the expense of healthiness. In contrast, high-SES consumers prioritize healthiness, reflecting their access to more abundant and diverse food options.<\/li>\n<li><em><strong>Perceived Relationships Between Attributes<\/strong><br \/><\/em><br \/>Low-SES consumers often associate healthy foods with being less filling and less tasty, reinforcing their preference for high-calorie, less nutritious options. These beliefs stem from limited exposure to healthy foods and fewer opportunities to experiment with cooking. High-SES individuals, who face fewer resource constraints, are less likely to hold these negative associations.<\/li>\n<li><em><strong>Fillingness as a Critical Factor<\/strong><br \/><\/em><br \/>Fillingness, while often overlooked in public health strategies, is crucial for low-SES consumers. For individuals facing food insecurity or limited resources, satiety is a pressing concern. Policies and campaigns that ignore this dimension risk promoting foods that low-SES consumers perceive as unappealing or insufficient.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-implications-for-policymakers\"><strong>Implications for Policymakers<\/strong><\/h2>\n<p>Our findings suggest that addressing nutritional inequality requires more than just making healthy foods affordable and accessible. Policymakers should focus on creating and promoting healthy options that are perceived as both filling and tasty.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Expand the Availability of Filling Healthy Foods<\/strong>: Increase access to options like whole grains, legumes, and lean proteins, which are both nutritious and satiating.<\/li>\n<li><strong>Incorporate Fillingness in Subsidies<\/strong>: Subsidize filling healthy foods to make them more affordable and attractive to low-SES consumers.<\/li>\n<\/ul>\n<p>Public health campaigns should also work to reshape perceptions. By emphasizing the satisfying and flavorful aspects of healthy foods, marketers and policymakers can challenge the belief that \u201chealthy equals unsatisfying or bland.\u201d<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-marketing-and-industry-applications\"><strong>Marketing and Industry Applications<\/strong><\/h2>\n<p>From a marketing perspective, our research offers actionable strategies to encourage healthier eating habits:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Reframe the Narrative<\/strong>: Highlight the filling and tasty qualities of healthy foods through advertising and packaging.<\/li>\n<li><strong>Product Development<\/strong>: Design healthy food options that cater to low-SES preferences for satiety and flavor.<\/li>\n<li><strong>Retail Strategies<\/strong>: Promote healthy, filling meals in stores, particularly in low-income neighborhoods, to align with consumer priorities.<\/li>\n<\/ul>\n<p>These approaches borrow from the tactics used to market unhealthy foods but reapply them to encourage better choices.<\/p>\n<p>Nutritional inequality is a complex issue that cannot be solved by supply-side solutions alone. Our research shows that consumer preferences and perceptions\u2014particularly regarding fillingness and taste\u2014play a critical role in shaping dietary habits. Addressing these psychological and cultural factors is essential for making healthy foods more appealing and accessible to low-SES populations.<\/p>\n<p>For policymakers, marketers, and public health advocates, the path forward lies in promoting the fillingness and flavor of healthy foods, ensuring that they meet the needs and expectations of disadvantaged communities.<\/p>\n<div class=\"wp-block-ama-cta ama-cta is-style-default\">\n<p><h3 class=\"wp-block-ama-cta__title\">Read the Full Study for Complete Details<\/h3>\n<\/p><\/div>\n<p><strong>Source:<\/strong> Bernardo Andretti, Yan Vieites, Larissa Elmor, and Eduardo B. Andrade, \u201c<a href=\"https:\/\/doi.org\/10.1177\/00222429241296048\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">How Socioeconomic Status Shapes Food Preferences and Perceptions<\/a>,\u201d <em><a href=\"https:\/\/www.ama.org\/journal-of-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Journal of Marketing<\/a><\/em>.<\/p>\n<p>Go to the\u00a0<em><a href=\"https:\/\/www.ama.org\/journal-of-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Journal of Marketing<\/a><\/em><\/p>\n<p>\t\t\t<!-- topic tags --><\/p>\n<div class=\"authors\">\n<div class=\"author-wrapper about-the-author\">\n<p>\n\t\tBernardo Andretti is Research Associate, Centre for Health Economics &amp; Policy Innovation, Imperial College Business School, UK.\n\t\t<\/p>\n<\/p><\/div>\n<div class=\"author-wrapper about-the-author\">\n<p>\n\t\tYan Vieites is Assistant Professor of Marketing, FGV EBAPE, Brazil.\n\t\t<\/p>\n<\/p><\/div>\n<div class=\"author-wrapper about-the-author\">\n<p>\n\t\tLarissa Elmor is a doctoral student, FGV EBAPE, Brazil.\n\t\t<\/p>\n<\/p><\/div>\n<div class=\"author-wrapper about-the-author\">\n<p>\n\t\tEduardo B. Andrade is Professor of Marketing, Imperial College Business School, UK.\n\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>In recent years, governments and organizations have introduced policies to combat nutritional inequality, such as increasing the availability of affordable, healthy foods and taxing unhealthy options. Despite these efforts, a new Journal of Marketing study finds that such initiatives often fail to significantly change dietary habits among low-socioeconomic status (SES) consumers. Our research team explores [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":137950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[11395,7001,23472,58958,1634,58957,4772],"dealstore":[],"offerexpiration":[],"class_list":["post-137949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-avoid","tag-change","tag-consumers","tag-foodsand","tag-healthy","tag-lowincome","tag-minds"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Low-Income Consumers Avoid Healthy Foods\u2014and How to Change Their Minds - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=137949\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Low-Income Consumers Avoid Healthy Foods\u2014and How to Change Their Minds - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"In recent years, governments and organizations have introduced policies to combat nutritional inequality, such as increasing the availability of affordable, healthy foods and taxing unhealthy options. 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