{"id":137605,"date":"2025-03-16T15:07:04","date_gmt":"2025-03-16T15:07:04","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/as-consumers-ditch-tesla-rivian-targets-the-ev-curious\/"},"modified":"2025-03-16T15:07:04","modified_gmt":"2025-03-16T15:07:04","slug":"as-consumers-ditch-tesla-rivian-targets-the-ev-curious","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=137605","title":{"rendered":"As Consumers Ditch Tesla, Rivian Targets the EV-Curious"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<div class=\"non-paywall\">\n<p>Walking around Austin, Texas, during South by Southwest this year, Rivian was nearly omnipresent.<\/p>\n<\/div>\n<div class=\"paywall\">\n<p>That\u2019s due to a two-year headlining sponsorship deal that Rivian inked with SXSW in December. The singular headline sponsor is a new model for <a href=\"https:\/\/www.adweek.com\/brand-marketing\/inside-the-biggest-brand-activations-at-sxsw-ranked-by-adweek\/\" target=\"_blank\">SXSW<\/a>, which has tiers of sponsorships for brands to choose from, and generally has several in the category of \u201csuper sponsor.\u201d This year, Rivian\u2019s position feels more like a subhead, with \u201cSXSW, driven by Rivian\u201d cropping up over the city. Rivian and SXSW declined to share the price of the sponsorship. <\/p>\n<p>\u201cHaving SXSW 2025 driven by Rivian has created a huge impact, and validated our strategy shift,\u201d Peter Lewis, chief partnerships officer for SXSW, told ADWEEK.<\/p>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Walking around Austin, Texas, during South by Southwest this year, Rivian was nearly omnipresent. That\u2019s due to a two-year headlining sponsorship deal that Rivian inked with SXSW in December. The singular headline sponsor is a new model for SXSW, which has tiers of sponsorships for brands to choose from, and generally has several in the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":137606,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[34270,23472,23693,27245,58878,54344,565,35017,58877,58876,14715,11331],"dealstore":[],"offerexpiration":[],"class_list":["post-137605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-automotive-advertising-news","tag-consumers","tag-customer-experience","tag-ditch","tag-evcurious","tag-experiential-marketing","tag-premium","tag-rivian","tag-sustainability-news","tag-sxsw","tag-targets","tag-tesla"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>As Consumers Ditch Tesla, Rivian Targets the EV-Curious - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=137605\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As Consumers Ditch Tesla, Rivian Targets the EV-Curious - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Walking around Austin, Texas, during South by Southwest this year, Rivian was nearly omnipresent. That\u2019s due to a two-year headlining sponsorship deal that Rivian inked with SXSW in December. 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