recent reduction of tariffs<\/a> by India for Bourbon whiskey from 150% to 100%, as a result of Trump criticism, the EU reportedly wants to broaden market access.<\/p>\nSpeaking on the negotiations at India Bar Summit, Vikram Achanta, founder and chief executive of Tulleeho, co-founder 30 Best Bars India and India Bartender Week, told Drinks International<\/em>: \u201cThese discussions have been going on for a long time. What\u2019s possibly given a little more wind in their sails is the fact the Bourbon duty being cut to 100%. Both the EU as well as the UK can see now a precedent which has been set.<\/p>\n\u201cI think these categories are fairly robust in India. India is the largest importer of Scotch whisky, it\u2019s the second largest market for Jameson in the world so it\u2019s a strong category and I think what it\u2019ll lead to is more brands coming to help widen the category from a choice perspective,\u201d Achanta added.<\/p>\n
\u201cI think our domestic Indian whiskies take it from a price point perspective and I don\u2019t think the prices will come down to a point to threaten the whiskies. I don\u2019t think they have much to worry about. The Indian brands are very strong brands with strong provenance, Indians are also brand conscious it\u2019ll be hard to displace that.\u201d<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"
The demand is likely to be discussed during the EU\u2019s College of Commissioners visit to India on 27-28 February, led by European Commission president, Ursula von der Leyen. Following the recent reduction of tariffs by India for Bourbon whiskey from 150% to 100%, as a result of Trump criticism, the EU reportedly wants to broaden […]<\/p>\n","protected":false},"author":1,"featured_media":137237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[14456,58767,1254,2070,5038,56138,13262,58766,58773,807,58769,58774,58765,58770,8707,58772,3006,1088,58771,23232,3341,16168,58768,58775,9182],"dealstore":[],"offerexpiration":[],"class_list":["post-137236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alcohol","tag-agreement","tag-agreement-fta","tag-call","tag-cut","tag-drinks","tag-eu","tag-exports","tag-exports-including","tag-exports-including-whisk","tag-free","tag-free-trade","tag-free-trade-agreement","tag-fta","tag-including-whisk","tag-india","tag-indian-exports-including","tag-international","tag-key","tag-key-indian-exports","tag-negotiations","tag-part","tag-tariffs","tag-trade-agreement","tag-trade-agreement-fta","tag-wine"],"yoast_head":"\n
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