{"id":137152,"date":"2025-03-16T10:35:29","date_gmt":"2025-03-16T10:35:29","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/your-marketing-data-is-lying-to-you\/"},"modified":"2025-03-16T10:35:29","modified_gmt":"2025-03-16T10:35:29","slug":"your-marketing-data-is-lying-to-you","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=137152","title":{"rendered":"Your marketing data is lying to you"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<link href=\"https:\/\/fonts.gstatic.com\" rel=\"preconnect\"\/><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter&amp;display=swap\" rel=\"stylesheet\"\/><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter&amp;display=swap\" rel=\"stylesheet\"\/><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter&amp;display=swap\" rel=\"stylesheet\"\/>\n<style type=\"text\/css\"><![CDATA[\n:root {\n  --wt-primary-color: #030712;\n  --wt-text-on-primary-color: #F9FAFB;\n\n  --wt-secondary-color: #F9FAFB;\n  --wt-text-on-secondary-color: #030712;\n\n  --wt-tertiary-color: #FFFFFF;\n  --wt-text-on-tertiary-color: #222222;\n\n  --wt-background-color: #fcfdff;\n  --wt-text-on-background-color: #030712;\n\n  --wt-subscribe-background-color: #fcfdff;\n  --wt-text-on-subscribe-background-color: #030712;\n\n  --wt-header-font: \"Inter\", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto,\"Helvetica Neue\", Arial, \"Noto Sans\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\", \"Noto Color Emoji\";\n  --wt-body-font: \"Inter\", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, \"Helvetica Neue\", Arial, \"Noto Sans\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\", \"Noto Color Emoji\";\n  --wt-button-font: \"Inter\", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, \"Helvetica Neue\", Arial, \"Noto Sans\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\", \"Noto Color Emoji\";\n\n  --wt-border-radius: 8px\n}\n\n.bg-wt-primary { background-color: var(--wt-primary-color); }\n.text-wt-primary { color: var(--wt-primary-color); }\n.border-wt-primary { border-color: var(--wt-primary-color); }\n\n.bg-wt-text-on-primary { background-color: var(--wt-text-on-primary-color); }\n.text-wt-text-on-primary { color: var(--wt-text-on-primary-color); }\n.border-wt-text-on-primary { border-color: var(--wt-text-on-primary-color); }\n\n.bg-wt-secondary { background-color: var(--wt-secondary-color); }\n.text-wt-secondary { color: var(--wt-secondary-color); }\n.border-wt-secondary { border-color: var(--wt-secondary-color); }\n\n.bg-wt-text-on-secondary { background-color: var(--wt-text-on-secondary-color); }\n.text-wt-text-on-secondary { color: var(--wt-text-on-secondary-color); }\n.border-wt-text-on-secondary { border-color: var(--wt-text-on-secondary-color); }\n\n.bg-wt-tertiary { background-color: var(--wt-tertiary-color); }\n.text-wt-tertiary { color: var(--wt-tertiary-color); }\n.border-wt-tertiary { border-color: var(--wt-tertiary-color); }\n\n.bg-wt-text-on-tertiary { background-color: var(--wt-text-on-tertiary-color); }\n.text-wt-text-on-tertiary { color: var(--wt-text-on-tertiary-color); }\n.border-wt-text-on-tertiary { border-color: var(--wt-text-on-tertiary-color); }\n\n.bg-wt-background { background-color: var(--wt-background-color); }\n.text-wt-background { color: var(--wt-background-color); }\n.border-wt-background { border-color: var(--wt-background-color); }\n\n.bg-wt-text-on-background { background-color: var(--wt-text-on-background-color); }\n.text-wt-text-on-background { color: var(--wt-text-on-background-color); }\n.border-wt-text-on-background { border-color: var(--wt-text-on-background-color); }\n\n.bg-wt-subscribe-background { background-color: var(--wt-subscribe-background-color); }\n.text-wt-subscribe-background { color: var(--wt-subscribe-background-color); }\n.border-wt-subscribe-background { border-color: var(--wt-subscribe-background-color); }\n\n.bg-wt-text-on-subscribe-background { background-color: var(--wt-text-on-subscribe-background-color); }\n.text-wt-text-on-subscribe-background { color: var(--wt-text-on-subscribe-background-color); }\n.border-wt-text-on-subscribe-background { border-color: var(--wt-text-on-subscribe-background-color); }\n\n.rounded-wt { border-radius: var(--wt-border-radius); }\n\n.wt-header-font { font-family: var(--wt-header-font); }\n.wt-body-font { font-family: var(--wt-body-font); }\n.wt-button-font { font-family: var(--wt-button-font); }\n\ninput:focus { --tw-ring-color: transparent !important; }\n\nli a { word-break: break-word; }\n\n@media only screen and (max-width:667px) {\n  .mob-stack {\n    display: block !important;\n    width: 100% !important;\n  }\n\n  .mob-w-full {\n    width: 100% !important;\n  }\n}\n\n]]><\/style>\n<style><![CDATA[\n        @font-face {\n          font-family: 'Lato';\n          font-style: normal;\n          font-weight: 400;\n          font-display: swap;\n          src: url('https:\/\/fonts.gstatic.com\/s\/lato\/v24\/S6uyw4BMUTPHjx4wXiWtFCc.woff2') format('woff2');\n        }\n\n        @font-face {\n          font-family: 'Lato';\n          font-style: italic;\n          font-weight: 400;\n          font-display: swap;\n          src: url('https:\/\/fonts.gstatic.com\/s\/lato\/v24\/S6u8w4BMUTPHjxsAXC-qNiXg7Q.woff2') format('woff2');\n        }\n        @font-face {\n          font-family: 'Lato';\n          font-style: normal;\n          font-weight: 700;\n          font-display: swap;\n          src: url('https:\/\/fonts.gstatic.com\/s\/lato\/v24\/S6u9w4BMUTPHh6UVSwiPGQ3q5d0.woff2') format('woff2');\n        }\n\n        @font-face {\n          font-family: 'Lato';\n          font-style: italic;\n          font-weight: 700;\n          font-display: swap;\n          src: url('https:\/\/fonts.gstatic.com\/s\/lato\/v24\/S6u_w4BMUTPHjxsI5wq_Gwftx9897g.woff2') format('woff2');\n        }\n]]><\/style>\n<style><![CDATA[\n  .table-base, .table-c, .table-h { border: 1px solid #ffa12f; }\n  .table-c { padding:2px; background-color:#FFFFFF; }\n  .table-c p { color: #11112d; font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif !important; overflow-wrap: break-word; }\n  .table-h { padding:4px; background-color:#ffa12f; }\n  .table-h p { color: #11112d; font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif !important; overflow-wrap: break-word; }\n]]><\/style>\n<\/p>\n<div class=\"bg-wt-background\" style=\"color: var(--wt-text-on-background-color) !important;\">\n<div class=\"rendered-post\" style=\"max-width: 672px; margin: 0 auto;\">\n<div class=\"bg-wt-background text-wt-text-on-background\">\n<div style=\"padding-top:1.5rem; padding-bottom:1.5rem;\">\n<style><![CDATA[\n  .bh__byline_wrapper {\n    font-size: .875rem;\n    line-height: 1.25rem;\n    vertical-align: middle;\n    justify-content: space-between;\n    display: block;\n  }\n  \n  .bh__byline_social_wrapper {\n    display: flex;\n    margin-top: 0.5rem;\n    align-items: center;\n  }\n  \n  .bh__byline_social_wrapper > * + * {\n    margin-left: 1rem;\n  }\n  \n  @media (min-width: 768px) {\n    .bh__byline_wrapper {\n      display: flex;\n    }\n  \n    .bh__byline_social_wrapper {\n      margin-top: 0rem;\n    }\n  }\n]]><\/style>\n<div id=\"web-header\" style=\"padding-left: 15px; padding-right: 15px; color: var(--wt-text-on-background-color) !important; padding-bottom: 2rem;\">\n<h2 style=\"font-size: 20px; font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif; line-height: 1.75rem; padding-bottom: 20px; color: #11112d; font-weight: 400;\">Structured data boosts content ROI by 20%<\/h2>\n<div class=\"bh__byline_wrapper\">\n<div>\n<div style=\"display:flex;\">\n<div style=\"display:flex; flex-direction:row; justify-content:flex-start;\">\n<div style=\"display:flex;\"><img loading=\"lazy\" decoding=\"async\" alt=\"Author\" height=\"40\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/user\/profile_picture\/1b11be87-8e33-4652-b918-7205e9c47f4a\/thumb_profile_image.png\" style=\"height:40px;width:40px;border:4px solid rgba(0,0,0,0);left:-4px;z-index:1;box-sizing:content-box;position:relative;border-radius:9999px;\" width=\"40\"\/><\/div>\n<div style=\"display:flex; align-items:center;\">\n<p style=\"left:8px;position:relative;font-family:'Helvetica',Arial,sans-serif;font-weight:normal;font-size:14px;color: var(--wt-text-on-background-color);margin:0px;line-height:20px;\"><span><a href=\"https:\/\/www.clickz.com\/authors\/1b11be87-8e33-4652-b918-7205e9c47f4a\" target=\"_blank\" style=\"color:var(--wt-text-on-background-color) !important;text-decoration:underline !important;\">Zihan Lyu<\/a><\/span><br \/><span class=\"text-wt-text-on-background\" style=\"opacity:0.75;\"> March 15, 2025 \u2022 Estimated Reading Time: 11 minutes <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"content-blocks\"><audio controls=\"\" preload=\"auto\" style=\"width: 100%;padding: 0 15px;margin-bottom: 1rem;\" download=\"false\" id=\"beehiiv-audio-tts-id\"><source src=\"https:\/\/beehiiv-publication-files.s3.amazonaws.com\/uploads\/tts_files\/fc914daa-30ae-4d54-9739-6ce64add43dc\/5a9c1804_d14c_49bb_a77f_03eeeea9702b.mp3?X-Amz-Algorithm=AWS4-HMAC-SHA256&amp;X-Amz-Credential=AKIAQCMHTQSERNC675WH%2F20250316%2Fus-east-1%2Fs3%2Faws4_request&amp;X-Amz-Date=20250316T103008Z&amp;X-Amz-Expires=604800&amp;X-Amz-SignedHeaders=host&amp;X-Amz-Signature=4a0af42faf41b774a814f793bff60b21c0ce1ead1293a7dc8ec3a9aaadfa1e0c\" type=\"audio\/mpeg\">Your browser does not support the audio element.<br \/>\n    <\/source><\/audio><\/p>\n<div style=\"background-color:transparent;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;\">\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<\/div>\n<div style=\"padding-bottom:5px;padding-left:15px;padding-right:15px;padding-top:5px;\"><a href=\"https:\/\/www.clickz.com\/\" rel=\"nofollow noopener noreferrer\" style=\"text-decoration: none;\" target=\"_blank\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#030712;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/da37b83a-9dcc-4806-95ef-d4cf93438aae\/ClickZ_-_Newsletter_Banner.jpg?t=1717663845\"\/><\/a><\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"background-color:transparent;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;\">\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"><span style=\"font-family:Helvetica,sans-serif;\"><b>Highlights from today&#8217;s newsletter:<\/b><\/span><br \/>\ud83d\ude80<span style=\"\"> How to inflation-proof your marketing in 2025<\/span><br \/>\ud83d\udc84<span style=\"\"> Rare Beauty\u2019s Chief Marketer on winning Gen Z <\/span><br \/>\ud83d\udcf1<span style=\"\"> The smartest SMS marketing strategies for Shopify brands<\/span><br \/>\ud83e\udd16<span style=\"\"> The AI marketing revolution\u2014major brands going all-in<\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"padding-bottom:5px;padding-left:15px;padding-right:15px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/67b5bc66-e3ae-44e1-a5a0-71c46697f116\/ClickZ_-_Newsletter_Collateral_3.png?t=1717656076\"\/><\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"background-color:transparent;border-color:#ffa12f;border-radius:10px;border-style:solid;border-width:2px;margin:5.0px 5.0px 5.0px 5.0px;padding:10.0px 10.0px 10.0px 10.0px;\">\n<p><h2 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:24px;font-weight:normal;line-height:36px;margin:0;text-align:center;\"><span style=\"color:rgb(255, 161, 47);font-family:Helvetica, sans-serif;font-size:1.5rem;\"><b>EDITOR\u2019S PICK<\/b><\/span><\/h2>\n<\/p>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<p><h5 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;font-weight:normal;line-height:24px;margin:0;text-align:left;\"><span style=\"color:rgb(249, 41, 127);font-family:Helvetica, sans-serif;\"><b>#MARKETING ANALYTICS<\/b><\/span><\/h5>\n<\/p>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:10px;padding-left:19px;padding-right:19px;padding-top:10px;\">\n<div style=\"background-color:#FFFFFF;padding-bottom:10px;padding-left:40px;padding-right:40px;padding-top:14px;\">\n<p> \u275d <\/p>\n<div style=\"center\">\n<p style=\"color:#11112d;font-family:Lato;font-size:24px;line-height:Normal;margin:0;padding-bottom:12px;padding-top:12px;text-align:left;\">Marketers are drowning in data, yet starving for insights.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\">Despite record investments in data-driven tools, <\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>campaigns fail when insights remain fragmented<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">. Poor data quality costs companies<\/span><span style=\"font-family:Helvetica, sans-serif;\"><b> $12.9 million<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\"> annually, distorting performance metrics and leading to wasted budgets.<\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\">Structured data fixes this. <\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>Brands using it for campaign tracking see a 20% boost in content ROI<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">, while AI-driven marketing thrives only when data is properly structured. Retailers leveraging structured metadata for ads are already seeing higher conversions.<\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\">The key to marketing intelligence is making <\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>every data point work together.<\/b><\/span><\/p>\n<\/div>\n<div style=\"padding-bottom:5px;padding-left:15px;padding-right:15px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/9f47f33c-180d-41ee-ab32-5544444e4820\/image.png?t=1739033988\"\/><\/div>\n<p><h5 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;font-weight:normal;line-height:24px;margin:0;text-align:left;\"><span style=\"color:rgb(249, 41, 127);font-family:Helvetica, sans-serif;\"><b>#EVENT INSIGHTS<\/b><\/span><\/h5>\n<\/p>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;font-size:1.5rem;\"><b>Live From SXSW<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;font-size:1.5rem;\"><b>\u2014What Every eCommerce Marketer Was Talking About at SXSW<\/b><\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"><span style=\"\">Our team has been on the ground at SXSW, reporting from exclusive interviews, panels, and sessions. Here are some standout takeaways for eCommerce marketers \u2014 and how to turn them into actionable growth opportunities:<\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"> \u2705<span style=\"\">\u00a0<\/span><span style=\"\"><b>Audio Meets Video<\/b><\/span><span style=\"\">: Over 270M people now watch video podcasts on Spotify \u2014 but ad spend hasn\u2019t caught up yet. The rise of multi-format content presents a major opportunity for brand engagement. Understanding cross-platform performance will be key to capitalizing on this shift.<\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"> \u2705<span style=\"\">\u00a0<\/span><span style=\"\"><b>AI-Driven Personalization<\/b><\/span><span style=\"\">: AI is driving consumer expectations \u2014 with users engaging across 13+ platforms daily, they now expect hyper-personalized, native ad experiences. Real-time insights into which platforms are driving true impact will allow you to fine-tune your strategy.<\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"> \u2705<span style=\"\"><b> Authenticity Is Driving Performance:<\/b><\/span><span style=\"\"> Authenticity and storytelling took center stage at SXSW, with brands and creators emphasizing genuine connections over technological spectacle. Marketing experts noted a shift away from &#8220;purpose fatigue,&#8221; highlighting the importance of meaningful engagements that feel real.<\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"> \ud83d\udcca<span style=\"\">\u00a0<\/span><span style=\"\"><b>Understanding these shifts requires smarter measurement.<\/b><\/span><span style=\"\"> That\u2019s why leading brands are turning to <\/span><span style=\"\"><a class=\"link\" href=\"https:\/\/www.fospha.com\/?utm_source=clickz&amp;utm_medium=newsletter&amp;utm_campaign=CZweekly2024\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ffa12f;color:#11112d;text-decoration:underline #ffa12f;word-break:break-word;;\">Fospha<\/a><\/span><span style=\"\"> to track cross-platform performance and uncover the true impact of brand engagement across channels.<\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:5px;padding-left:15px;padding-right:15px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/67b5bc66-e3ae-44e1-a5a0-71c46697f116\/ClickZ_-_Newsletter_Collateral_3.png?t=1717656076\"\/><\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"background-color:transparent;border-color:#c248f3;border-radius:10px;border-style:solid;border-width:2px;margin:5.0px 5.0px 5.0px 5.0px;padding:10.0px 10.0px 10.0px 10.0px;\">\n<p><h2 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:24px;font-weight:normal;line-height:36px;margin:0;text-align:center;\"><span style=\"color:rgb(194, 72, 243);font-family:Helvetica, sans-serif;font-size:1.5rem;\"><b>LEADERSHIP LENS<\/b><\/span><\/h2>\n<\/p>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"><span style=\"\">As 2025 approaches, CMOs and marketing executives are navigating a complex environment that <\/span><span style=\"\"><b>demands both strategic flexibility and operational excellence<\/b><\/span><span style=\"\">. The most effective CMOs will successfully connect strategic planning with execution. <\/span><span style=\"\"><a class=\"link\" href=\"https:\/\/www.gartner.com\/en\/conferences\/emea\/marketing-symposium-uk\/conference-resources\/top-cmo-priorities-ga.html?utm_source=Contentive\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ffa12f;color:#11112d;text-decoration:underline #ffa12f;word-break:break-word;;\">Gartner<\/a><\/span><span style=\"\">\u2019s<\/span><span style=\"\"><b>\u00a0<\/b><\/span><span style=\"\">recent research outlines the <\/span><span style=\"\"><b>three critical focus areas that marketing executives should emphasize in 2025 to achieve enterprise growth<\/b><\/span><span style=\"\">.<\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"><span style=\"\">In the face of ongoing disruption and transformation pressures, CMOs must prioritize the execution of their strategic initiatives. Many, however, find it challenging to prove their value to CEOs and CFOs, who may<\/span><span style=\"\"><b> not perceive marketing as a key growth driver<\/b><\/span><span style=\"\">. To address this, CMOs should leverage marketing&#8217;s capabilities, evolving it into a<\/span><span style=\"\"><b> proactive customer insights engine<\/b><\/span><span style=\"\"> that informs enterprise strategy and commercialization efforts.<\/span><\/p>\n<\/div>\n<div style=\"padding-bottom:5px;padding-left:15px;padding-right:15px;padding-top:5px;\"><a href=\"https:\/\/www.gartner.com\/en\/conferences\/emea\/marketing-symposium-uk\/conference-resources\/top-cmo-priorities-ga.html?utm_source=Contentive\" rel=\"nofollow noopener noreferrer\" style=\"text-decoration: none;\" target=\"_blank\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/f68966df-bb55-4de9-811b-db183ee2e39d\/image.png?t=1741889240\"\/><\/a><\/div>\n<div style=\"padding-bottom:5px;padding-left:15px;padding-right:15px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:70%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/6c80c55a-d594-4390-9c2a-9c215a2ffbca\/Copy_of_ClickZ_-_Newsletter_Divider__7_.png?t=1731688285\"\/><\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"><span style=\"\">In an inflationary market, <\/span><span style=\"\"><b>precise marketing strategies using data analytics and automation are crucial<\/b><\/span><span style=\"\">. Emphasize cost-efficient avenues like content marketing and form strategic alliances. Technological advancement is vital for enhancing ROI. <\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"><span style=\"\">Make shrewd, growth-oriented decisions to ensure your marketing strategy remains resilient, <\/span><span style=\"\"><b>embracing innovation as an asset <\/b><\/span><span style=\"\">during economic challenges.<\/span><\/p>\n<\/div>\n<div style=\"padding-bottom:5px;padding-left:15px;padding-right:15px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:70%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/dd5849d5-72db-44a1-a026-696af0f91098\/image.png?t=1740582248\"\/><\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"><span style=\"\">CMO tenure in Fortune 500 companies rose to<\/span><span style=\"\"><b> 4.3 years <\/b><\/span><span style=\"\">in 2024, with many promoted to higher roles. Female representation in CMO positions increased to <\/span><span style=\"\"><b>53%<\/b><\/span><span style=\"\">, despite diversity stagnating. <\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"><span style=\"\">Spencer Stuart highlights shifting marketing roles focused on broader expertise and <\/span><span style=\"\"><b>revenue generation <\/b><\/span><span style=\"\">as organizations face political pressures and structural changes.<\/span><\/p>\n<\/div>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:5px;padding-left:15px;padding-right:15px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/67b5bc66-e3ae-44e1-a5a0-71c46697f116\/ClickZ_-_Newsletter_Collateral_3.png?t=1717656076\"\/><\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"background-color:transparent;border-color:#F9297F;border-radius:10px;border-style:dashed;border-width:2px;margin:5.0px 5.0px 5.0px 5.0px;padding:10.0px 10.0px 10.0px 10.0px;\">\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<table role=\"none\" width=\"100%\" class=\"mob-w-full\" border=\"0\">\n<tbody>\n<tr>\n<td width=\"25%\" style=\"vertical-align:top\" class=\"mob-stack\">\n<div style=\"padding-bottom:5px;padding-left:15px;padding-right:15px;padding-top:5px;\"><a href=\"https:\/\/www.retaildive.com\/news\/rare-beauty-chief-marketing-officer-gen-z-community-marketing\/742324\/?utm_source=clickz&amp;utm_medium=newsletter&amp;utm_campaign=CZweekly2024\" rel=\"nofollow noopener noreferrer\" style=\"text-decoration: none;\" target=\"_blank\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/1cb8c0bc-8069-40da-99af-31a3fab41972\/image.png?t=1741883906\"\/><\/a><\/div>\n<\/td>\n<td width=\"75%\" style=\"vertical-align:top\" class=\"mob-stack\">\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\">Rare Beauty capitalizes on Gen Z&#8217;s preferences by focusing on<\/span><span style=\"font-family:Helvetica, sans-serif;\"><b> community-driven strategies <\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">over traditional advertising. CEO<\/span><span style=\"font-family:Helvetica, sans-serif;\"><b> Katie Welch<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\"> likens marketing to cultivating genuine relationships, <\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>prioritizing mental health and inclusivity<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">. This authentic, purpose-driven approach enhances brand loyalty.<\/span><\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div style=\"padding-bottom:5px;padding-left:15px;padding-right:15px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 0 0 auto;width:70%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/cc6d00fd-88c8-499e-a407-d9dbdabf7a7d\/ClickZ_-_Newsletter_Divider.png?t=1717996147\"\/><\/div>\n<table role=\"none\" width=\"100%\" class=\"mob-w-full\" border=\"0\">\n<tbody>\n<tr>\n<td width=\"25%\" style=\"vertical-align:top\" class=\"mob-stack\">\n<div style=\"padding-bottom:5px;padding-left:15px;padding-right:15px;padding-top:5px;\"><a href=\"https:\/\/www.emarketer.com\/content\/brands-need-unique-data-truly-understand-their-customers-motivations?utm_source=clickz&amp;utm_medium=newsletter&amp;utm_campaign=CZweekly2024\" rel=\"nofollow noopener noreferrer\" style=\"text-decoration: none;\" target=\"_blank\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/36587bfa-5a29-44b8-ac71-d811f621e5f4\/image.png?t=1739622346\"\/><\/a><\/div>\n<\/td>\n<td width=\"75%\" style=\"vertical-align:top\" class=\"mob-stack\">\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\">Harnessing unique and unconventional data sources is crucial for <\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>understanding consumer behavior<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\"> in digital marketing. By integrating diverse insights, like social and entertainment preferences, brands can <\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>create more dynamic, personalized strategies<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">. <\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\">Leveraging AI-driven analytics offers enhanced engagement and predictive capabilities, addressing gaps often overlooked by conventional data approaches in advertising strategies.<\/span><\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div style=\"padding-bottom:5px;padding-left:15px;padding-right:15px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 0 0 auto;width:70%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/c35a15f9-fdfa-4243-a367-6956a2e24867\/image.png?t=1736530557\"\/><\/div>\n<table role=\"none\" width=\"100%\" class=\"mob-w-full\" border=\"0\">\n<tbody>\n<tr>\n<td width=\"25%\" style=\"vertical-align:top\" class=\"mob-stack\">\n<div style=\"padding-bottom:5px;padding-left:15px;padding-right:15px;padding-top:5px;\"><a href=\"https:\/\/metapress.com\/how-ai-powered-growth-marketing-is-bringing-out-your-inner-creativity\/?utm_source=clickz&amp;utm_medium=newsletter&amp;utm_campaign=CZweekly2024\" rel=\"nofollow noopener noreferrer\" style=\"text-decoration: none;\" target=\"_blank\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/3d5cc6b0-c160-4367-a377-c40aedb1e1ea\/image.png?t=1741883157\"\/><\/a><\/div>\n<\/td>\n<td width=\"75%\" style=\"vertical-align:top\" class=\"mob-stack\">\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\">Generative AI in growth marketing offers transformations through AI-powered creative optimization. By crafting <\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>personalized visuals and dynamic content<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">, it enhances engagement and conversion rates. <\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\">AI integration achieves swift content creation, channel consistency, and<\/span><span style=\"font-family:Helvetica, sans-serif;\"><b> real-time optimization<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">, marking a pivotal shift in marketing strategies for enhanced ROI and future-ready campaigns.<\/span><\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:5px;padding-left:15px;padding-right:15px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/c52b493e-37b5-45aa-88f8-1f4326f330e4\/image.png?t=1737200364\"\/><\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"background-color:#f8f8f8;border-color:rgb(194, 73, 242);border-radius:5px;border-style:dotted;border-width:0.5px;margin:5.0px 5.0px 5.0px 5.0px;padding:5.0px 5.0px 5.0px 5.0px;\">\n<p><h2 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:24px;font-weight:normal;line-height:36px;margin:0;text-align:center;\">\ud83c\udfaf<span style=\"\"><b> Exclusive: Get 10% Off Shoptalk Registration<\/b><\/span><\/h2>\n<\/p>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"><span style=\"\">ClickZ is thrilled to offer our readers an exclusive <\/span><span style=\"\"><b>10% discount on Shoptalk<\/b><\/span><span style=\"\">\u2014where the future of retail takes shape.<\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"><span style=\"\">Shoptalk brings together the <\/span><span style=\"\"><b>biggest names in eCommerce and retail <\/b><\/span><span style=\"\">to explore the latest trends and challenges\u2014from AI-driven personalization to shifting consumer behavior.<\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"> \ud83d\udd25<span style=\"\">\u00a0<\/span><span style=\"\"><b>Shoptalk 2025: What\u2019s Coming<\/b><\/span><br \/><span style=\"\">Last year, AI, retail media networks, and omnichannel innovation took center stage\u2014this year promises even bigger insights. Expect exclusive talks from top retail leaders and deep dives into cutting-edge strategies.<\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"><span style=\"\"><b>ClickZ will be on the ground at Shoptalk<\/b><\/span><span style=\"\">, sharing exclusive insights with our readers. Fospha will be attending too\u2014<\/span><span style=\"\"><a class=\"link\" href=\"https:\/\/www.fospha.com\/events-shoptalk?utm_source=clickz&amp;utm_medium=newsletter&amp;utm_campaign=CZweekly2024\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ffa12f;color:#11112d;text-decoration:underline #ffa12f;word-break:break-word;;\">book a meeting<\/a><\/span><span style=\"\"> to discover how performance-driven measurement can transform your strategy.<\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:5px;padding-left:15px;padding-right:15px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/67b5bc66-e3ae-44e1-a5a0-71c46697f116\/ClickZ_-_Newsletter_Collateral_3.png?t=1717656076\"\/><\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"background-color:transparent;border-color:#1894f6;border-radius:10px;border-style:solid;border-width:2px;margin:5.0px 5.0px 5.0px 5.0px;padding:10.0px 10.0px 10.0px 10.0px;\">\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<p><h5 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;font-weight:normal;line-height:24px;margin:0;text-align:left;\">\ud83d\udcad<span style=\"color:rgb(36, 154, 250);font-family:Helvetica, sans-serif;\"><b>INSIGHTS FROM NAOMI OMAMULI EMIKO<\/b><\/span><\/h5>\n<\/p>\n<style type=\"text\/css\"><![CDATA[\n  .generic-embed--root {\n    padding: 10px 19px 10px 19px;\n  }\n\n  .generic-embed--root:hover {\n    filter: brightness(90%)\n  }\n\n  .generic-embed--root a {\n    text-decoration: none !important;\n  }\n\n  .generic-embed {\n    background-color: #FFFFFF;\n    border-radius: 5px;\n    border: solid 0px #ffffff;\n  }\n\n  .generic-embed--wrapper {\n    min-height: 75px;\n    border-collapse: collapse;\n    width: 100%;\n    display: flex;\n  }\n\n  .generic-embed--title {\n    color: #11112d;\n    font-size: 14px;\n    font-weight: bold;\n    padding-bottom: 8px;\n  }\n\n  .generic-embed--description {\n    color: #11112d;\n    font-size: 13px;\n    padding-bottom: 8px;\n  }\n\n  .generic-embed--link {\n    color: #11112d;\n    font-size: 12px;\n    word-break: break-word;\n  }\n\n  @media only screen and (max-width: 640px) {\n    .generic-embed--image-b83d9696921ffd5fddcac4179b329be4 {\n      width: 100%;\n      height: 150px;\n      border-radius: 5px 5px 0px 0px !important;\n    }\n\n    .generic-embed--wrapper {\n      flex-direction: column;\n    }\n  }\n]]><\/style>\n<div class=\"generic-embed--root\"><a href=\"https:\/\/www.linkedin.com\/posts\/nemiko_beautyindustry-futureofbeauty-beautytrends-ugcPost-7302900606212493312-P1EO?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAABaMlUMBRl_dPZi6TNL3VHGlKY8fFPlYa10\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><\/p>\n<div class=\"generic-embed\" style=\"padding:10px 12px;\">\n<div class=\"generic-embed--wrapper\">\n<div style=\"flex:1;\">\n<div class=\"generic-embed--title\" style=\"font-family: 'Lato','Open Sans','Segoe UI',Tahoma,sans-serif\">\n<p style=\"font-size:20px;line-height:28px;margin:0;\">The Lipstick Effect Is Over\u2014What\u2019s Next for Beauty?<\/p>\n<\/div>\n<div class=\"generic-embed--description\" style=\"font-family: 'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;\">\n<p style=\"font-size:16px;line-height:24px;margin:0;\">Consumers are spending differently. Prestige and flashy marketing no longer guarantee loyalty. Today\u2019s beauty brands need to align with values, deliver real results, and fit into digital-first lifestyles.<\/p>\n<p>With Coty, Est\u00e9e Lauder, and L\u2019Or\u00e9al all seeing stock declines, the brands thriving are the ones redefining desirability\u2014REFY, Rare Beauty, Rhode, Summer Fridays, Ami Col\u00e9, and more.<\/p>\n<p>The industry loves to talk about transformation. Now, it has no choice but to live it.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/a><\/div>\n<p><h5 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;font-weight:normal;line-height:24px;margin:0;text-align:left;\">\ud83d\udcad<span style=\"color:rgb(36, 154, 250);font-family:Helvetica, sans-serif;\"><b>INSIGHTS FROM THE BUSINESS OF FASHION<\/b><\/span><\/h5>\n<\/p>\n<style type=\"text\/css\"><![CDATA[\n  .generic-embed--root {\n    padding: 10px 19px 10px 19px;\n  }\n\n  .generic-embed--root:hover {\n    filter: brightness(90%)\n  }\n\n  .generic-embed--root a {\n    text-decoration: none !important;\n  }\n\n  .generic-embed {\n    background-color: #FFFFFF;\n    border-radius: 5px;\n    border: solid 0px #ffffff;\n  }\n\n  .generic-embed--wrapper {\n    min-height: 75px;\n    border-collapse: collapse;\n    width: 100%;\n    display: flex;\n  }\n\n  .generic-embed--title {\n    color: #11112d;\n    font-size: 14px;\n    font-weight: bold;\n    padding-bottom: 8px;\n  }\n\n  .generic-embed--description {\n    color: #11112d;\n    font-size: 13px;\n    padding-bottom: 8px;\n  }\n\n  .generic-embed--link {\n    color: #11112d;\n    font-size: 12px;\n    word-break: break-word;\n  }\n\n  @media only screen and (max-width: 640px) {\n    .generic-embed--image {\n      width: 100% !important;\n      padding: 0px 0px 12px 0px !important;\n    }\n\n    .generic-embed--wrapper {\n      flex-direction: column;\n    }\n  }\n]]><\/style>\n<p><h5 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;font-weight:normal;line-height:24px;margin:0;text-align:left;\">\ud83d\udcad<span style=\"color:rgb(36, 154, 250);font-family:Helvetica, sans-serif;\"><b>INSIGHTS FROM SAM CARTER<\/b><\/span><\/h5>\n<\/p>\n<style type=\"text\/css\"><![CDATA[\n  .generic-embed--root {\n    padding: 10px 19px 10px 19px;\n  }\n\n  .generic-embed--root:hover {\n    filter: brightness(90%)\n  }\n\n  .generic-embed--root a {\n    text-decoration: none !important;\n  }\n\n  .generic-embed {\n    background-color: #FFFFFF;\n    border-radius: 5px;\n    border: solid 0px #ffffff;\n  }\n\n  .generic-embed--wrapper {\n    min-height: 75px;\n    border-collapse: collapse;\n    width: 100%;\n    display: flex;\n  }\n\n  .generic-embed--title {\n    color: #11112d;\n    font-size: 14px;\n    font-weight: bold;\n    padding-bottom: 8px;\n  }\n\n  .generic-embed--description {\n    color: #11112d;\n    font-size: 13px;\n    padding-bottom: 8px;\n  }\n\n  .generic-embed--link {\n    color: #11112d;\n    font-size: 12px;\n    word-break: break-word;\n  }\n\n  @media only screen and (max-width: 640px) {\n    .generic-embed--image-fbbac88cb6996dca524c7978552aa8bb {\n      width: 100%;\n      height: 150px;\n      border-radius: 5px 5px 0px 0px !important;\n    }\n\n    .generic-embed--wrapper {\n      flex-direction: column;\n    }\n  }\n]]><\/style>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:5px;padding-left:15px;padding-right:15px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/67b5bc66-e3ae-44e1-a5a0-71c46697f116\/ClickZ_-_Newsletter_Collateral_3.png?t=1717656076\"\/><\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"background-color:transparent;border-color:#11112D;border-radius:10px;border-style:dotted;border-width:2px;margin:5.0px 5.0px 5.0px 5.0px;padding:10.0px 10.0px 10.0px 10.0px;\">\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<p><h5 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;font-weight:normal;line-height:24px;margin:0;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\"><b>\ud83c\udf99 <\/b><\/span><span style=\"color:rgb(255, 161, 47);font-family:Helvetica, sans-serif;\"><b>DTC PODCAST<\/b><\/span><\/h5>\n<\/p>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\">SMS marketing holds immense potential for Shopify brands but remains underexploited due to diffuse strategies. Precision through <\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>AI and segmentation<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">, alongside real-time optimization, can <\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>increase profitability by 20%<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">. <\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\">Employing strategic brand personalization and smart segmentation enhances retention and conversion rates, highlighting <\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>SMS&#8217;s growing dominance over email <\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">during critical sales periods.<\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:5px;padding-left:15px;padding-right:15px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/d7a2c8b9-148d-47bd-8761-fb9ef1095f8e\/ClickZ_-_Newsletter_Collateral_2_7_.jpg?t=1717527159\"\/><\/div>\n<div style=\"background-color:transparent;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;\">\n<p><h4 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:18px;font-weight:normal;line-height:27px;margin:0;text-align:left;\"><span style=\"font-family:Helvetica,sans-serif;\"><b>Editorial<\/b><\/span><\/h4>\n<\/p>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<p><h4 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:18px;font-weight:normal;line-height:27px;margin:0;text-align:left;\"><span style=\"font-family:Helvetica,sans-serif;\"><b>Advertise with us<\/b><\/span><\/h4>\n<\/p>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<p><h4 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:18px;font-weight:normal;line-height:27px;margin:0;text-align:left;\"><span style=\"font-family:Helvetica,sans-serif;\"><b>Connect with us on socials<\/b><\/span><\/h4>\n<\/p>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Structured data boosts content ROI by 20% Zihan Lyu March 15, 2025 \u2022 Estimated Reading Time: 11 minutes Your browser does not support the audio element. Highlights from today&#8217;s newsletter:\ud83d\ude80 How to inflation-proof your marketing in 2025\ud83d\udc84 Rare Beauty\u2019s Chief Marketer on winning Gen Z \ud83d\udcf1 The smartest SMS marketing strategies for Shopify brands\ud83e\udd16 The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":137153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[13085,907,11603,40831,8402],"dealstore":[],"offerexpiration":[],"class_list":["post-137152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-artificial-intelligence","tag-business","tag-data","tag-lying","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Your marketing data is lying to you - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=137152\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your marketing data is lying to you - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Structured data boosts content ROI by 20% Zihan Lyu March 15, 2025 \u2022 Estimated Reading Time: 11 minutes Your browser does not support the audio element. Highlights from today&#8217;s newsletter:\ud83d\ude80 How to inflation-proof your marketing in 2025\ud83d\udc84 Rare Beauty\u2019s Chief Marketer on winning Gen Z \ud83d\udcf1 The smartest SMS marketing strategies for Shopify brands\ud83e\udd16 The [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=137152\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-16T10:35:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Newsletter_Pieces__4_.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1292\" \/>\n\t<meta property=\"og:image:height\" content=\"727\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=137152#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=137152\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Your marketing data is lying to you\",\"datePublished\":\"2025-03-16T10:35:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=137152\"},\"wordCount\":976,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=137152#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Newsletter_Pieces__4_.png\",\"keywords\":[\"artificial intelligence\",\"Business\",\"Data\",\"Lying\",\"marketing\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=137152#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=137152\",\"url\":\"https:\/\/fivemor.com\/?p=137152\",\"name\":\"Your marketing data is lying to you - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=137152#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=137152#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Newsletter_Pieces__4_.png\",\"datePublished\":\"2025-03-16T10:35:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=137152#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=137152\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=137152#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Newsletter_Pieces__4_.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Newsletter_Pieces__4_.png\",\"width\":1292,\"height\":727},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=137152#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Your marketing data is lying to you\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Your marketing data is lying to you - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=137152","og_locale":"en_US","og_type":"article","og_title":"Your marketing data is lying to you - Som2ny Network","og_description":"Structured data boosts content ROI by 20% Zihan Lyu March 15, 2025 \u2022 Estimated Reading Time: 11 minutes Your browser does not support the audio element. Highlights from today&#8217;s newsletter:\ud83d\ude80 How to inflation-proof your marketing in 2025\ud83d\udc84 Rare Beauty\u2019s Chief Marketer on winning Gen Z \ud83d\udcf1 The smartest SMS marketing strategies for Shopify brands\ud83e\udd16 The [&hellip;]","og_url":"https:\/\/fivemor.com\/?p=137152","og_site_name":"Som2ny Network","article_published_time":"2025-03-16T10:35:29+00:00","og_image":[{"width":1292,"height":727,"url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Newsletter_Pieces__4_.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=137152#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=137152"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"Your marketing data is lying to you","datePublished":"2025-03-16T10:35:29+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=137152"},"wordCount":976,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=137152#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Newsletter_Pieces__4_.png","keywords":["artificial intelligence","Business","Data","Lying","marketing"],"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=137152#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=137152","url":"https:\/\/fivemor.com\/?p=137152","name":"Your marketing data is lying to you - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=137152#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=137152#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Newsletter_Pieces__4_.png","datePublished":"2025-03-16T10:35:29+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=137152#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=137152"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=137152#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Newsletter_Pieces__4_.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Newsletter_Pieces__4_.png","width":1292,"height":727},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=137152#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"Your marketing data is lying to you"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/137152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=137152"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/137152\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/137153"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=137152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=137152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=137152"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=137152"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=137152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}