{"id":136700,"date":"2025-03-16T05:49:04","date_gmt":"2025-03-16T05:49:04","guid":{"rendered":"https:\/\/peraltafinancing.com\/recipes\/category-a-b\/beer\/firebrand-brewing-co-toasts-bumper-start-to-2025-the-brewers-journal\/"},"modified":"2025-03-16T05:49:04","modified_gmt":"2025-03-16T05:49:04","slug":"firebrand-brewing-co-toasts-bumper-start-to-2025-the-brewers-journal","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=136700","title":{"rendered":"Firebrand Brewing Co toasts bumper start to 2025 \u2013 The Brewers Journal"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"has-medium-font-size\">Firebrand Brewing Co has started 2025 with record-breaking sales with their alcohol-free January sales up 12% on last January, 11% on December 2024 alongside a 227% increase in subscriptions to their alcohol-free beers since the start of the year.<\/p>\n<p class=\"\">Joe Thompson, co-owner and head brewer at\u00a0Firebrand\u00a0Brewing Co. said: \u201cWe have been brewing beer since 2013 and have become used to the traditional patterns of business. <\/p>\n<p class=\"\">\u201cIn the past, most of our revenue was generated in the summer beer drinking months, with another spike around Christmas. Meanwhile, the first few months of the year were always very quiet. <\/p>\n<p class=\"\">\u201cSince we started adding alcohol-free beer to our range, things have changed and this year has been the busiest January ever.\u201d<\/p>\n<p class=\"\">He added: \u201cI started brewing non-alcoholic beers because I got into running and I was looking for a more healthy alternative to my daily pint, to support my training. Our first non-alcoholic beer, Shorebreak, felt like a nice niche addition to the range at the time. <\/p>\n<p class=\"\">\u201cNow it is our best seller and has dramatically changed the pattern of our year round sales. Although our overall sales are still heavily weighted toward the summer months, Shorebreak and our more recently launched non-alcoholic lager, Little Wave, do a lot of the heavy lifting to support us in the quieter months at the beginning of the year.\u201d<\/p>\n<p class=\"\">A report by IWSR,\u00a0the leading global drinks data and insight provider,\u00a0indicates that the UK no\/low market more than doubled in 2024 versus 2023 and no-alcohol beer sales grew 20% in the same period. <\/p>\n<p class=\"\">With better availability of quality non-alcoholic alternatives and an interest, particularly amongst younger generations, in healthier options, more people are making no and low drinks a regular part of their week.\u00a0<\/p>\n<p class=\"\">Thompson added: \u201cAlcohol-free drinks used to be confined to Dry January and midweek occasions but that has all changed in the last few years so we are seeing much more consistent sales throughout the year than we do with our core beers and we continue to enjoy significant growth annually. <\/p>\n<p class=\"\">\u201cThis January, Shorebreak appeared on BBC1\u2019s Saturday Kitchen and was named \u2018Best Alcohol-Free Beer\u2019 by The Guardian, which boosted sales even more. We had to work overtime to fulfil all our orders. <\/p>\n<p class=\"\">\u201cThat\u2019s not something a traditional brewer would expect to do in January. It used to be the month that we spent catching up on maintenance and admin.\u201d<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Firebrand Brewing Co has started 2025 with record-breaking sales with their alcohol-free January sales up 12% on last January, 11% on December 2024 alongside a 227% increase in subscriptions to their alcohol-free beers since the start of the year. Joe Thompson, co-owner and head brewer at\u00a0Firebrand\u00a0Brewing Co. said: \u201cWe have been brewing beer since 2013 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137],"tags":[20733,13220,1376,16273,2218,5454,13290],"dealstore":[],"offerexpiration":[],"class_list":["post-136700","post","type-post","status-publish","format-standard","hentry","category-beer","tag-brewers","tag-brewing","tag-bumper","tag-firebrand","tag-journal","tag-start","tag-toasts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Firebrand Brewing Co toasts bumper start to 2025 \u2013 The Brewers Journal - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=136700\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Firebrand Brewing Co toasts bumper start to 2025 \u2013 The Brewers Journal - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Firebrand Brewing Co has started 2025 with record-breaking sales with their alcohol-free January sales up 12% on last January, 11% on December 2024 alongside a 227% increase in subscriptions to their alcohol-free beers since the start of the year. 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