{"id":136233,"date":"2025-03-16T00:48:50","date_gmt":"2025-03-16T00:48:50","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/gtmtips-url-source-in-the-url-variable\/"},"modified":"2025-03-16T00:48:50","modified_gmt":"2025-03-16T00:48:50","slug":"gtmtips-url-source-in-the-url-variable","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=136233","title":{"rendered":"#GTMTips: URL Source In The URL Variable"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>One of the less-known features of <a href=\"https:\/\/tagmanager.google.com\">Google Tag Manager<\/a>, a hidden gem if you will, is the <strong>URL Source<\/strong> setting in the <a href=\"https:\/\/www.simoahava.com\/analytics\/variable-guide-google-tag-manager\/\">URL Variable<\/a> type. It lets you parse <em>any<\/em> URL String for its components.<\/p>\n<p>                <span class=\"simmer\"><br \/>\n  <span class=\"close\">X<\/span><\/p>\n<p>\n    <span class=\"fa fa-md fa-bell\"\/><br \/>\n    <strong>The Simmer Newsletter<\/strong>\n  <\/p>\n<p>\n    Subscribe to the <a href=\"https:\/\/www.simoahava.com\/newsletter\/\">Simmer newsletter<\/a> to get the latest news and content from Simo Ahava into your email inbox!\n  <\/p>\n<p>  <\/span><\/p>\n<h2 id=\"tip-38-parse-url-strings-with-the-url-source-setting\">Tip 38: Parse URL strings with the URL Source setting<\/h2>\n<div style=\"aspect-ratio: 960 \/ 540;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2015\/12\/url-source-variable.jpg\" title=\"Parse URL string with URL Source setting\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"540\" width=\"960\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2015\/12\/url-source-variable.jpg#ZgotmplZ\" alt=\"Parse URL string with URL Source setting\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<p>The setting itself is easy to find. Just edit an existing <strong>URL<\/strong> Variable, or create a new one. Then, scroll down to the <strong>More Settings<\/strong> divider, expand it, and you\u2019ll see the <strong>URL Source<\/strong> drop-down list.<\/p>\n<p>This list will list all the Variables in your container, Built-In Variables included, and you can pick the one you want to parse. Note that the Variable you choose needs to return a <strong>properly formatted<\/strong> URL string for parsing to work. A properly formatted URL has at least the protocol (e.g. http:\/\/ or https:\/\/) and hostname (e.g. domain.com).<\/p>\n<p><em>Won\u2019t work<\/em>:<br \/><code>simoahava.com<\/code><br \/><code>www.simoahava.com<\/code><br \/><code>www.simoahava.com\/some-page<\/code><\/p>\n<p><em>Will work<\/em>:<br \/><code>http:\/\/careers.simoahava.com<\/code><br \/><code>https:\/\/makemoney.simoahava.com\/about-us\/<\/code><\/p>\n<p>The URL Source setting establishes a URL String that is then parsed according to the <em>Component Type<\/em> setting you chose. In the image above, I\u2019m using the <strong>Referrer<\/strong> Built-In Variable, which returns the referrer URL of the page in question, and I\u2019m parsing it just for its path. In other words, this particular URL Variable will return the path of the previous page.<\/p>\n<p>If the referrer is <code>https:\/\/www.simoahava.com\/about-simo-ahava\/<\/code>, the Variable will return <strong>\/about-simo-ahava\/<\/strong>.<\/p>\n<p>Quite a useful feature, and often overlooked.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>One of the less-known features of Google Tag Manager, a hidden gem if you will, is the URL Source setting in the URL Variable type. It lets you parse any URL String for its components. X The Simmer Newsletter Subscribe to the Simmer newsletter to get the latest news and content from Simo Ahava into [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":136234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[14492,14527,19135,15112],"dealstore":[],"offerexpiration":[],"class_list":["post-136233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-gtmtips","tag-source","tag-url","tag-variable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>#GTMTips: URL Source In The URL Variable - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=136233\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#GTMTips: URL Source In The URL Variable - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"One of the less-known features of Google Tag Manager, a hidden gem if you will, is the URL Source setting in the URL Variable type. 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