{"id":134976,"date":"2025-03-15T10:12:51","date_gmt":"2025-03-15T10:12:51","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/gtmtips-be-careful-with-the-tracker-name-setting\/"},"modified":"2025-03-15T10:12:51","modified_gmt":"2025-03-15T10:12:51","slug":"gtmtips-be-careful-with-the-tracker-name-setting","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=134976","title":{"rendered":"#GTMTips: Be Careful With The Tracker Name Setting"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Hello friends! Today I want to direct your attention to a <strong>dangerous<\/strong> setting found within the bowels of the Universal Analytics Tag template in <a href=\"https:\/\/tagmanager.google.com\/\">Google Tag Manager<\/a>. In fact, GTM itself <em>highly discourages<\/em> you from meddling with it:<\/p>\n<div style=\"aspect-ratio: 1254 \/ 180;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2016\/01\/highly-discouraged-tracker-name.jpg\" title=\"Use of tracker name is highly discouraged\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"180\" width=\"1254\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2016\/01\/highly-discouraged-tracker-name.jpg#ZgotmplZ\" alt=\"Use of tracker name is highly discouraged\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<p>I actually agree with this warning. It should be highly discouraged, as modifying the tracker name introduces a potential hazard to your tracking plan, <em>unless you know what you\u2019re doing<\/em>.<\/p>\n<p>But I\u2019m getting ahead of myself, let\u2019s take a step back and look at just what we\u2019re doing here.<\/p>\n<p>                <span class=\"simmer\"><br \/>\n  <span class=\"close\">X<\/span><\/p>\n<p>\n    <span class=\"fa fa-md fa-bell\"\/><br \/>\n    <strong>The Simmer Newsletter<\/strong>\n  <\/p>\n<p>\n    Subscribe to the <a href=\"https:\/\/www.simoahava.com\/newsletter\/\">Simmer newsletter<\/a> to get the latest news and content from Simo Ahava into your email inbox!\n  <\/p>\n<p>  <\/span><\/p>\n<h2 id=\"tip-41-one-tracker-name-to-rule-them-all\">Tip 41: One tracker name to rule them all<\/h2>\n<div style=\"aspect-ratio: 960 \/ 540;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2016\/01\/gtmtips-tracker-name-setting.jpg\" title=\"Be careful with the tracker name setting\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"540\" width=\"960\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2016\/01\/gtmtips-tracker-name-setting.jpg#ZgotmplZ\" alt=\"Be careful with the tracker name setting\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<p>By setting the <strong>Tracker Name<\/strong> field, you can have multiple Google Tag Manager Tags use the same tracker name (for various purposes), or you can combine your on-page, traditional analytics.js tracking with tracking done via GTM\u2019s Tag templates.<\/p>\n<p>David Vallejo\u2019s written <a href=\"https:\/\/www.thyngster.com\/tips-to-track-an-ajax-based-website-using-gtm-and-universal-analytics\/\">a great guide<\/a> for tracking single-page sites. This solution relies on setting a Tracker name across your tag templates, and I consider it to be the only solid way of fixing the \u201crogue referral\u201d problem that single-page sites have with GTM.<\/p>\n<p>(Just for reference, the problem with rogue referrals is that after the initial landing page hit with the UTM and\/or GCLID parameters, any referrer information in the HTTP request will override these campaign settings due to how Universal Analytics processes referrals. In other words, after the landing page, any virtual pageview that does not have these UTM and\/or GCLID parameters will, by default, be sent with the referrer as the campaign source, potentially starting a new session).<\/p>\n<p>However, before dashing to your GTM container (why would you do that anyway?), pause for a moment. Google Tag Manager, by default, uses a random, unique tracker name with <strong>each instance of a Tag<\/strong>, even if they\u2019re injected by the same Tag template. This means that, by default, no two Tags fired via GTM ever share the tracker name.<\/p>\n<p>This, in turn, means that settings you set in one GTM Tag will never be inherited by any other Tags. Thus you can\u2019t make use of settings that would apply to multiple Tags simply by modifying the fields in one. You will need to replicate the settings across the Tags.<\/p>\n<p>To solve the inheritance problem, all you need to do is set the multiple Tags to use the same Tracker name. This way, the settings you set in one Tag will affect the settings in all the subsequent Tags that share the Tracker name! How simple and beautiful. To fix the \u201crogue referral\u201d problem in AJAX sites, you\u2019d set the same Tracker name for each Tag, since now they\u2019ll share the \u201cDocument Location\u201d setting, meaning a possible referral will not override any UTM Tags or AdWords GCLID settings in the URL itself.<\/p>\n<p>Wonderful.<\/p>\n<p>However, and this is a very emphatic \u201chowever\u201d, setting the Tracker name will share <strong>all<\/strong> settings across the Tags! Yes, that\u2019s right, even hit-scoped Custom Dimensions and any fields you set for one Tag alone. In GTM, at the moment, there\u2019s no way to differentiate between <strong>fields you set for a hit<\/strong> and <strong>fields you set for the tracker<\/strong>. Only the latter exists in GTM.<\/p>\n<p>Naturally, if you do <strong>not<\/strong> touch the Tracker name setting, these fields are, in essence, \u201cper hit\u201d, since each Tag has a unique Tracker, right? But when you set the Tracker name across multiple Tags, they will share all the field settings whether you want them to or not.<\/p>\n<p>This leads to some embarrassing situations, and it requires quite a hacky workaround. For example, if you set the Tracker name in Tag 1, and you also add a hit-scoped Custom Dimension that you want to apply to that Tag alone, in your next Tag with the same Tracker name, you\u2019ll need to add a <em>null<\/em>-returning Custom JavaScript Variable to the same Custom Dimension field to ensure it isn\u2019t inherited from the first Tag:<\/p>\n<div class=\"highlight\">\n<pre style=\"background-color:#fff;-moz-tab-size:4;-o-tab-size:4;tab-size:4\"><code class=\"language-javascript\" data-lang=\"javascript\"><span style=\"color:#00a\">function<\/span>() {\n  <span style=\"color:#00a\">return<\/span> <span style=\"color:#00a\">null<\/span>;\n}\n<\/code><\/pre>\n<\/div>\n<p>That\u2019s just clumsy.<\/p>\n<p>So, my point is this. When you\u2019re setting the Tracker name across your Tags, whether by design or because you\u2019ve read the tip online somewhere, make sure you <strong>audit<\/strong> the fields you set in the Tags. If any of them should exist in one Tag alone, you <em>will<\/em> need to manually clear the those fields in all the other Tags that use the same Tracker name.<\/p>\n<p>I hope, no, I <em>beg<\/em> that Google Tag Manager would let you decide whether to set fields only for the Tag rather than for the Tracker name. This would solve a lot of issues.<\/p>\n<p>Alternatively, I wish analytics.js would take care of the \u201crogue referral\u201d problem natively, making sure subsequent page views after the landing page (with the UTM parameters) would not utilize the HTTP referrer to override the currently active source\/medium.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Hello friends! Today I want to direct your attention to a dangerous setting found within the bowels of the Universal Analytics Tag template in Google Tag Manager. In fact, GTM itself highly discourages you from meddling with it: I actually agree with this warning. It should be highly discouraged, as modifying the tracker name introduces [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":134977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[6549,14492,6462,1191],"dealstore":[],"offerexpiration":[],"class_list":["post-134976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-careful","tag-gtmtips","tag-setting","tag-tracker"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>#GTMTips: Be Careful With The Tracker Name Setting - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=134976\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#GTMTips: Be Careful With The Tracker Name Setting - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Hello friends! Today I want to direct your attention to a dangerous setting found within the bowels of the Universal Analytics Tag template in Google Tag Manager. In fact, GTM itself highly discourages you from meddling with it: I actually agree with this warning. 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