{"id":134543,"date":"2025-03-15T05:38:08","date_gmt":"2025-03-15T05:38:08","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/the-branding-of-brand-brand-beer\/"},"modified":"2025-03-15T05:38:08","modified_gmt":"2025-03-15T05:38:08","slug":"the-branding-of-brand-brand-beer","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=134543","title":{"rendered":"The Branding of Brand Brand Beer"},"content":{"rendered":"


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\"brand_bier_adcn2015_support_04\"I was looking through some older blog posts today, and I discovered a post I wrote 15 years ago that I had forgotten about. Re-reading it today made me laugh, so I thought I\u2019d post it again.\u00a0<\/p>\n

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So last night I made my way to Pakhuis Wilhelmina<\/a>, a funky former warehouse turned live music venue in Amsterdam to see what turned out to be a surprisingly excellent Dutch Ramones tribute band.<\/p>\n

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While the band was terrific, they only knew about ten songs and considering most Ramones tunes clock in at less than three minutes we heard each song twice. The crowd didn\u2019t care, getting more into it on the second go-round. (I think I heard Blitzkrieg Bop three times, but I can\u2019t be sure).<\/p>\n

So I look up to the chalkboard menu to see the brands of beer they serve. I see they helpfully say \u201cbrand\u201d before listing Heineken and the others. Hmm\u2026 what shall I have? Wait. Hang on.<\/p>\n

I notice that most people are drinking Brand brand beer. Okay, then.<\/p>\n

So just to be a pain in the ass, I slyly ask the bartender \u201cWhat brands of beer do you have?\u201d He doesn\u2019t miss a beat and says; \u201cYes.\u201d (Been there before, obviously.)<\/p>\n

Naturally I order one and engage him. The beer is very popular he says (I could see that already). He says Brand brand beer is now owned by Heineken, \u201clike every other beer\u201d.<\/p>\n

Actually, Brand beer is pretty darned tasty. So tasty in fact, that I quickly drain it and order another. As I had arrived early – I had visions of the Ramones tribute band practicing counting off \u201cone-two-three-four\u201d really fast – I had time on my hands to think about a Brand called brand.<\/p>\n

To be honest, I was cracking myself up. Really.<\/p>\n

The rest of the crowd must have thought I was deranged as, alone, every few minutes I would laugh out loud. But then again, this is Amsterdam and what\u2019s strange behavior in this town?<\/p>\n

Anyway, I was reminded of my college friend Kelley MacDonald who married Les Kelley and became, well, Kelley Kelley.<\/p>\n

A quick search revealed that Brand<\/a> is a family-named business, the oldest active brewery of The Netherlands, with a premium perception in a mainstream market.\u00a0<\/p>\n

The brand manager for Brand brand beer<\/h2>\n

All I could think of was the brand manager for Brand brand beer. What a job that must be!<\/p>\n

I kept running through various Abbott and Costello \u201cWho\u2019s on first\u201d scenes in my mind:<\/p>\n

MEETING SOMEONE AT WORK FOR THE FIRST TIME<\/h4>\n

Colleague: \u201cHi, I\u2019m an accounting manager!\u201d<\/p>\n

Her: \u201cHi, I\u2019m a brand manager.\u201d<\/p>\n

Colleague: \u201cWe all are, what do you do?\u201d<\/p>\n

HIRING AN AD AGENCY<\/h4>\n

Her: \u201cI\u2019m looking for an agency to help me market Brand.\u201d<\/p>\n

Agency boss: \u201cWhat brand?\u201d<\/p>\n

Her: \u201cYes.\u201d<\/p>\n

AT A MARKETING CONFERENCE<\/h4>\n

Attendee: \u201cWhat do you do?\u201d<\/p>\n

Her: \u201cI\u2019m the Brand brand brand manager.\u201d<\/p>\n

Attendee: \u201cToo bad about the stutter.\u201d<\/p>\n

Anyway you get the idea. It was a fun night.\u00a0
\"New<\/a><\/span><\/span><\/p>\n<\/div>\n