{"id":134276,"date":"2025-03-15T02:35:53","date_gmt":"2025-03-15T02:35:53","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/the-lions-share-wildlife-creative-criminals\/"},"modified":"2025-03-15T02:35:53","modified_gmt":"2025-03-15T02:35:53","slug":"the-lions-share-wildlife-creative-criminals","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=134276","title":{"rendered":"The Lion&#8217;s Share: Wildlife &#8211; Creative Criminals"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"articleBody\">\n<p><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem]\">Launched in 2018, The Lion&#8217;s Share Fund is an initiative led by the United Nations Development Programme (UNDP), FINCH, Mars, and Clemenger BBDO.<\/span> <span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem]\">It addresses the disparity where animals frequently appear in advertising but receive little support in return.<\/span> <span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem]\">The fund asks advertisers to contribute 0.5% of their media spend every time an animal is featured in their advertisements.<\/span>\u00a0<\/p>\n<p><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem]\">These contributions are directed towards wildlife conservation and animal welfare projects globally.<\/span> <span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem]\">The initiative aims to raise over $100 million annually to protect endangered species and their habitats.<\/span> <span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem]\">In 2019, The Lion&#8217;s Share won the Grand Prix in the Sustainable Development Goals category at the Cannes Lions International Festival of Creativity, recognizing its innovative approach to leveraging advertising for environmental impact.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Mars - The Lion&#039;s Share (Case Study) | Campaign\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/BjwkCBJEBlc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<p><script>(function(d, s, id) {\n  var js, fjs = d.getElementsByTagName(s)[0];\n  if (d.getElementById(id)) return;\n  js = d.createElement(s); js.id = id;\n  js.src = \"\/\/connect.facebook.net\/nl_NL\/sdk.js#xfbml=1&version=v2.0\";\n  fjs.parentNode.insertBefore(js, fjs);\n}(document, 'script', 'facebook-jssdk'));<\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Launched in 2018, The Lion&#8217;s Share Fund is an initiative led by the United Nations Development Programme (UNDP), FINCH, Mars, and Clemenger BBDO. It addresses the disparity where animals frequently appear in advertising but receive little support in return. The fund asks advertisers to contribute 0.5% of their media spend every time an animal is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":134277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[1087,20098,16418,11198,9638],"dealstore":[],"offerexpiration":[],"class_list":["post-134276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-creative","tag-criminals","tag-lions","tag-share","tag-wildlife"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Lion&#039;s Share: Wildlife - Creative Criminals - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=134276\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Lion&#039;s Share: Wildlife - Creative Criminals - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Launched in 2018, The Lion&#8217;s Share Fund is an initiative led by the United Nations Development Programme (UNDP), FINCH, Mars, and Clemenger BBDO. 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