{"id":134170,"date":"2025-03-15T01:28:47","date_gmt":"2025-03-15T01:28:47","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/exclusive-news-and-research-on-the-wine-spirits-and-beer-business-43\/"},"modified":"2025-03-15T01:28:47","modified_gmt":"2025-03-15T01:28:47","slug":"exclusive-news-and-research-on-the-wine-spirits-and-beer-business-43","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=134170","title":{"rendered":"Exclusive news and research on the wine, spirits and beer business"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>After a long run of growth, Irish whiskey has taken a step back in the U.S. the past two years, with Impact Databank estimating category depletions down 4% to 4.91 million 9-liter cases for 2024.<span id=\"more-37077\"\/> That includes a 4% dip to 3.7 million cases for category leader Jameson, although brand owner Pernod Ricard said the label\u2019s underlying sell-out volume improved in the final three months of the year and is expected to continue trending higher in 2025.<\/p>\n<p>Retailers say they continue to see ample interest in Irish whiskey, and they\u2019re intent on leveraging the St. Patrick\u2019s Day holiday to bolster category momentum. \u201cIrish whiskey has always been a strong category for us,\u201d says David Tabibian, owner of the single-unit Royal Wines and Spirits in San Jose, California, which saw category sales climb 2.5% last year. \u201cPricewise, it appeals to different demographics\u2014young adults, middle-aged, and older customers\u2014because of the nature of the spirit. It\u2019s drinkable and attracts people.<\/p>\n<p>\u201cWe have everyday Irish whiskey drinkers who tend to pick Jameson ($30 a 750-ml.), Bushmills ($25), or Teeling ($25),\u201d Tabibian continues. \u201cCrafty Irish whiskey drinkers are interested in Redbreast ($75-$900), Red Spot 15-Year-Old Single Pot ($300), Green Spot ($60), and Midleton ($450), whether it\u2019s for themselves or a gift.\u201d<\/p>\n<div>\n<p>Last year, Ireland\u2019s food trade organization Bord Bia teamed up with the Ohio Division of Liquor Control (OHLQ) to host \u201cIrish Cask and Craft\u201d events at three Ohio stores\u2014Chateau Wine &amp; Spirits in Columbus, Jungle Jim\u2019s International Market in Cincinnati, and Giant Eagle in Cleveland. More than 1,900 bottles were sold at the three events, and the initiative is going on again this year, notes OHLQ director of brand and marketing strategy Kristen Castle.<\/p>\n<p>\u201cRecently, we\u2019ve noticed a growing trend of younger men and women being drawn to Irish whiskies,\u201d says Joseph Mollica, chairman of the New Hampshire Liquor Commission (NHLC). \u201cWith its lighter, smoother characteristics, Irish whiskey is an approachable choice for those who are newer to the category.\u201d Irish whiskey sales increased 16.1% at New Hampshire Liquor &amp; Wine Outlets to $18.3 million in fiscal 2023, but they leveled off in 2024.<\/p>\n<p>Last year, NHLC partnered with Bord Bia to offer a collection of 20 rare and ultra-premium Irish whiskies at its \u201cSpirit of Ireland\u201d event, where customers could sample the whiskies, speak with distillery representatives, and save on purchases. \u201cIn-store tastings and educational events for our customers also take place in the weeks leading up to St. Patrick\u2019s Day,\u201d Mollica notes. \u201cWe remain confident in the Irish whiskey category.\u201d<\/p>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>After a long run of growth, Irish whiskey has taken a step back in the U.S. the past two years, with Impact Databank estimating category depletions down 4% to 4.91 million 9-liter cases for 2024. That includes a 4% dip to 3.7 million cases for category leader Jameson, although brand owner Pernod Ricard said the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[3171,907,1305,1820,10113,16238,9182],"dealstore":[],"offerexpiration":[],"class_list":["post-134170","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-beer","tag-business","tag-exclusive","tag-news","tag-research","tag-spirits","tag-wine"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Exclusive news and research on the wine, spirits and beer business - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=134170\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exclusive news and research on the wine, spirits and beer business - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"After a long run of growth, Irish whiskey has taken a step back in the U.S. the past two years, with Impact Databank estimating category depletions down 4% to 4.91 million 9-liter cases for 2024. 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