{"id":132821,"date":"2025-03-14T11:27:06","date_gmt":"2025-03-14T11:27:06","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/celebrity-dad-jokes-with-nick-cannon-wants-brands-to-get-last-laugh\/"},"modified":"2025-03-14T11:27:06","modified_gmt":"2025-03-14T11:27:06","slug":"celebrity-dad-jokes-with-nick-cannon-wants-brands-to-get-last-laugh","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=132821","title":{"rendered":"Celebrity Dad Jokes With Nick Cannon Wants Brands to Get Last Laugh"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>If you\u2019ve ever loved dad jokes, there\u2019s a new show dedicated to celebrities telling them\u2014and brands get the last laugh.<\/p>\n<p>Digital video network Culture Genesis premiered <a href=\"https:\/\/www.youtube.com\/watch?v=ELN2rXqtwlQ&amp;list=PLydLPX-Z-leDmm56JOJIoakbPZc60jfLw&amp;index=2\" target=\"_blank\" rel=\"noreferrer noopener\">Celebrity Dad Jokes<\/a> this week on the All Def channel on YouTube, which tapped Nick Cannon as an executive producer and the host. The show, which Culture Genesis describes as \u201cHot Ones meets Dad humor,\u201d adopts a late-night talk show-style format and alternates between celebrity interviews and comedy segments. <\/p>\n<p>Culture Genesis was founded in 2018 and has over 150 channels, including All Def (<a href=\"https:\/\/variety.com\/2019\/digital\/news\/all-def-acquired-culture-genesis-t-i-1203447560\/\" target=\"_blank\">which the network acquired in 2019<\/a>). According to CEO and co-founder Cedric J. Rogers, the network wanted to extend the success of All Def\u2019s Dad Jokes format, which originally launched in 2017.<\/p>\n<p>Cannon already produces his own shows on YouTube through his production company, N\u2019Credible Entertainment, and a partnership made sense for both the company and advertisers for Celebrity Dad Jokes.<\/p>\n<p>According to Cannon, the sponsors become integral to the content of the episodes, and the final product is a \u201chybrid of entertainment and advertising.\u201d<\/p>\n<p>\u201cWe have something as universal as a dad joke as an entry point, so for example, if we have a cleaning product per se that becomes our brand partner in the space, then all of the dad jokes become about cleaning,\u201d Cannon said. \u201cOr if it\u2019s an automotive partner, all of the dad jokes for that episode are about cars and traveling. This is a mechanism that can give context to whatever the brand is that we\u2019re selling, and it doesn\u2019t feel so overtly in your face.\u201d<\/p>\n<p>The <a href=\"https:\/\/www.youtube.com\/watch?v=ELN2rXqtwlQ\" target=\"_blank\">first episode<\/a> is sponsored by BET+, and Cannon interviews actor and comedian Kevin Hart, who currently stars in the new animated series Lil Kev on the streaming platform. Procter &amp; Gamble is also a brand sponsor for the premiere episode. Meanwhile, other brand partners will be revealed as new content airs.<\/p>\n<p>Cannon said he and Rogers are trying to continue to build an ecosystem that can connect with ad partners.<\/p>\n<p>\u201cWe\u2019re removing the middleman of what we call \u2018network,&#8217;\u201d Cannon said. \u201cThose are the dinosaurs slowly deteriorating away. It creates better relationships because when you get the creators and the brands together, the content is endless.\u201d<\/p>\n<p>According to Cannon, this new model moves past outdated techniques that are overused on platforms that have become less relevant and aren\u2019t interactive.<\/p>\n<p>\u201cEverything has to be interactive these days,\u201d Cannon said. \u201cPeople want to talk directly to the creators. They want to comment on the content, and that\u2019s just not present in the old model of TV. What better way for advertisers and brands to know what to do with their product and how the audience feels about their product? It has to be interactive. It has to be in your hand.\u201d<\/p>\n<p><!--nextpage--><\/p>\n<div class=\"row justify-content-center\">\n<div class=\"col-12\">\n<section class=\"section section--teaser section--teaser_partners section--teaser_partners--horizontal px-0 py-4\">\n<div class=\"section--teaser_partner\">                         <a class=\"link-reset text-decoration-none\" href=\"https:\/\/www.adweek.com\/agencies\/this-platform-is-stopping-consumers-from-skipping-youtube-ads\/\" target=\"_blank\"><br \/><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.adweek.com\/wp-content\/uploads\/2022\/07\/youtube-platform-diverse-2022.jpg?w=640&amp;h=360&amp;crop=1\" alt=\"Culture Genesis makes direct ad sales for agency partners like Group M.\" class=\"image image--partner\"\/><br \/><\/a>                     <\/div>\n<\/section>\n<\/div><\/div>\n<p>Rogers added that interactivity on platforms like YouTube is all about community.<\/p>\n<p>\u201cWhen you have communities, what you\u2019re doing is inviting a brand to become a part of that community, so it\u2019s a different type of approach than just slapping a commercial on network TV,\u201d Rogers said. \u201cWhen you come into the world of YouTube, there\u2019s a lot of ways for brands to get more organic and deeper involved in that community.\u201d<\/p>\n<p>Meanwhile, Cannon said while he has a lot in the works for his other shows, which include titles like Super Dad, Big Drive, and Daily Cannon, which are currently airing on YouTube, this partnership will continue to grow.<\/p>\n<p>\u201cI\u2019m excited about jumping into this new realm of offering content,\u201d Cannon said. \u201cThe ecosystem we\u2019re building is just the first song to the table. I got everything from an automotive show to a late-night talk show. By the end of the year, I think everybody will zoom out and see that I fully built my own network of all types of content. But the first phase is just taking advantage of platforms like YouTube because that\u2019s what the audience is.\u201d<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve ever loved dad jokes, there\u2019s a new show dedicated to celebrities telling them\u2014and brands get the last laugh. Digital video network Culture Genesis premiered Celebrity Dad Jokes this week on the All Def channel on YouTube, which tapped Nick Cannon as an executive producer and the host. The show, which Culture Genesis describes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":132822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[13829,32708,11318,342,16835,40884,7927,45721,14285],"dealstore":[],"offerexpiration":[],"class_list":["post-132821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-brands","tag-cannon","tag-celebrity","tag-dad","tag-jokes","tag-laugh","tag-nick","tag-programming-performance","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Celebrity Dad Jokes With Nick Cannon Wants Brands to Get Last Laugh - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=132821\" \/>\n<link rel=\"next\" href=\"https:\/\/fivemor.com\/?p=132821&page=2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Celebrity Dad Jokes With Nick Cannon Wants Brands to Get Last Laugh - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"If you\u2019ve ever loved dad jokes, there\u2019s a new show dedicated to celebrities telling them\u2014and brands get the last laugh. Digital video network Culture Genesis premiered Celebrity Dad Jokes this week on the All Def channel on YouTube, which tapped Nick Cannon as an executive producer and the host. The show, which Culture Genesis describes [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=132821\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-14T11:27:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-13-at-11.18.04\u202fAM-e1741879129379.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"315\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=132821#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=132821\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Celebrity Dad Jokes With Nick Cannon Wants Brands to Get Last Laugh\",\"datePublished\":\"2025-03-14T11:27:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=132821\"},\"wordCount\":679,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=132821#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-13-at-11.18.04\u202fAM-e1741879129379.png\",\"keywords\":[\"Brands\",\"Cannon\",\"Celebrity\",\"Dad\",\"Jokes\",\"Laugh\",\"Nick\",\"Programming &amp; 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