{"id":131873,"date":"2025-03-14T01:02:48","date_gmt":"2025-03-14T01:02:48","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/kfcs-cultish-believe-campaign-is-back-and-its-weirder-than-ever\/"},"modified":"2025-03-14T01:02:48","modified_gmt":"2025-03-14T01:02:48","slug":"kfcs-cultish-believe-campaign-is-back-and-its-weirder-than-ever","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=131873","title":{"rendered":"KFC\u2019s cultish \u2018believe\u2019 campaign is back, and it\u2019s weirder than ever"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Is this a dystopian Netflix drama? No, it\u2019s Mother\u2019s latest instalment of KFC\u2019s \u201cBelieve in chicken\u201d campaign.<\/p>\n<p>We\u2019ve moved on from <a href=\"https:\/\/www.moreaboutadvertising.com\/2024\/06\/you-gotta-have-faith-in-chicken-mother-wants-us-to-believe-in-kfc\/\">last year\u2019s chicken worship<\/a>; this time, KFC\u2019s cult followers venture into the woods and plunge into a shimmering lake of sacred gravy before making a climactic offering to a giant golden egg. An (oversized) crispy KFC Mini Fillet is at the heart of everything, generously coated in gravy.<\/p>\n<p><iframe loading=\"lazy\" title=\"BELIEVE PART 2 : ALL HAIL GRAVY\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/SVHHQKmzYOc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Monica Silic, CMO of KFC UK &amp; Ireland, said: \u201cThe \u2018Believe\u2019 campaign is designed to entertain. It provides a break from the often chaotic or dull real world. It\u2019s our way of sharing our absolute chicken obsession while offering our audience something fun they can believe in, amidst the noise.\u201d<\/p>\n<p>Director Vedran Rupic said: \u201cMaking films is transactional. You give the audience something, and perhaps they\u2019ll reward you in the end. But if you\u2019re just taking their attention to feed them your message, the transaction has failed. You give, you get. Few brands understand this as well as KFC.\u201d<\/p>\n<p>Martin Rose, ECD at Mother, said:\u00a0\u201cKFC is an icon. All of our work respects that. It also respects the audience; they understand that logic is parked for 120 seconds as we go deep into the symbolism of total chicken obsession. It\u2019s a playful escape from the world.\u201d<\/p>\n<p>Mindshare is behind the media for this campaign, and there\u2019s a lot of it. Mother has delivered tailored creative for every platform going (see digital OOH below). The whole ambitious project is a refreshing antidote to all the advertising that is forced by budget constraints to stretch a single asset across every channel.<\/p>\n<p>A worthy successor to the original, which was one of MAA\u2019s <a href=\"https:\/\/www.moreaboutadvertising.com\/2024\/12\/maa-ads-of-the-year-kfc-believe-in-chicken-from-mother\/\">ads of the year<\/a> in 2024.<\/p>\n<p>MAA creative scale: 8.5<\/p>\n<p>\u00a0<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Is this a dystopian Netflix drama? No, it\u2019s Mother\u2019s latest instalment of KFC\u2019s \u201cBelieve in chicken\u201d campaign. We\u2019ve moved on from last year\u2019s chicken worship; this time, KFC\u2019s cult followers venture into the woods and plunge into a shimmering lake of sacred gravy before making a climactic offering to a giant golden egg. An (oversized) [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":131874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[13503,57216,57215,57217],"dealstore":[],"offerexpiration":[],"class_list":["post-131873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-campaign","tag-cultish","tag-kfcs","tag-weirder"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>KFC\u2019s cultish \u2018believe\u2019 campaign is back, and it\u2019s weirder than ever - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=131873\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KFC\u2019s cultish \u2018believe\u2019 campaign is back, and it\u2019s weirder than ever - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Is this a dystopian Netflix drama? No, it\u2019s Mother\u2019s latest instalment of KFC\u2019s \u201cBelieve in chicken\u201d campaign. We\u2019ve moved on from last year\u2019s chicken worship; this time, KFC\u2019s cult followers venture into the woods and plunge into a shimmering lake of sacred gravy before making a climactic offering to a giant golden egg. 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