{"id":130545,"date":"2025-03-13T10:50:05","date_gmt":"2025-03-13T10:50:05","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/wimbledon-appoints-vccp-to-serve-up-its-global-ambitions-2\/"},"modified":"2025-03-13T10:50:05","modified_gmt":"2025-03-13T10:50:05","slug":"wimbledon-appoints-vccp-to-serve-up-its-global-ambitions-2","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=130545","title":{"rendered":"Wimbledon appoints VCCP to serve up its global ambitions"},"content":{"rendered":"


\n<\/p>\n

\n

VCCP has won the All England Lawn Tennis Club\u2019s global creative account. The organiser of the Wimbledon Championships has ambitions to build its popularity around the world and keep tennis fans engaged outside of the competition fortnight, when it reaches around 2 billion social media impressions.<\/p>\n

Incumbent McCann, which has held the business since 2016, declined to repitch. VCCP is thought to have won out over Uncommon Creative Studios in a final head to head pitch.<\/p>\n

It\u2019s a meaty brief for VCCP, whose positioning as the \u201cglobal challenger network\u201d will be put to the test. The summer 2025 Wimbledon campaign campaign content will be syndicated to television networks around the world including the UK, North America and LATAM, Europe, MENA, India, Australia, Japan, China, and South Africa.<\/p>\n

\"\"<\/p>\n

Usama Al-Qassab, marketing and commercial director at The All England Lawn Tennis Club, said: \u201cWe are delighted to be working with VCCP as our creative agency of record to develop the global campaign for The Championships and continue to invest back into the UK\u2019s creative community.\u201d<\/p>\n

Michael Sugden, CEO at VCCP, said: \u201cThis is a wonderful opportunity to define a new creative story for one of the most iconic sporting events in the world. We are incredibly proud and excited to have the responsibility for this in 2025 and beyond.\u201d<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

VCCP has won the All England Lawn Tennis Club\u2019s global creative account. The organiser of the Wimbledon Championships has ambitions to build its popularity around the world and keep tennis fans engaged outside of the competition fortnight, when it reaches around 2 billion social media impressions. Incumbent McCann, which has held the business since 2016, […]<\/p>\n","protected":false},"author":1,"featured_media":130547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[44176,16648,5714,13854,56828,56827],"dealstore":[],"offerexpiration":[],"class_list":["post-130545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-ambitions","tag-appoints","tag-global","tag-serve","tag-vccp","tag-wimbledon"],"yoast_head":"\nWimbledon appoints VCCP to serve up its global ambitions - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=130545\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wimbledon appoints VCCP to serve up its global ambitions - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"VCCP has won the All England Lawn Tennis Club\u2019s global creative account. The organiser of the Wimbledon Championships has ambitions to build its popularity around the world and keep tennis fans engaged outside of the competition fortnight, when it reaches around 2 billion social media impressions. Incumbent McCann, which has held the business since 2016, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=130545\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-13T10:50:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-13-at-09.56.05.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"570\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=130545#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=130545\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Wimbledon appoints VCCP to serve up its global ambitions\",\"datePublished\":\"2025-03-13T10:50:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=130545\"},\"wordCount\":227,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=130545#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-13-at-09.56.05.png\",\"keywords\":[\"Ambitions\",\"Appoints\",\"Global\",\"Serve\",\"VCCP\",\"Wimbledon\"],\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=130545#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=130545\",\"url\":\"https:\/\/fivemor.com\/?p=130545\",\"name\":\"Wimbledon appoints VCCP to serve up its global ambitions - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=130545#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=130545#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-13-at-09.56.05.png\",\"datePublished\":\"2025-03-13T10:50:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=130545#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=130545\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=130545#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-13-at-09.56.05.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-13-at-09.56.05.png\",\"width\":1024,\"height\":570},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=130545#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Wimbledon appoints VCCP to serve up its global ambitions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Wimbledon appoints VCCP to serve up its global ambitions - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=130545","og_locale":"en_US","og_type":"article","og_title":"Wimbledon appoints VCCP to serve up its global ambitions - Som2ny Network","og_description":"VCCP has won the All England Lawn Tennis Club\u2019s global creative account. The organiser of the Wimbledon Championships has ambitions to build its popularity around the world and keep tennis fans engaged outside of the competition fortnight, when it reaches around 2 billion social media impressions. Incumbent McCann, which has held the business since 2016, […]","og_url":"https:\/\/fivemor.com\/?p=130545","og_site_name":"Som2ny Network","article_published_time":"2025-03-13T10:50:05+00:00","og_image":[{"width":1024,"height":570,"url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-13-at-09.56.05.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=130545#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=130545"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"Wimbledon appoints VCCP to serve up its global ambitions","datePublished":"2025-03-13T10:50:05+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=130545"},"wordCount":227,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=130545#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-13-at-09.56.05.png","keywords":["Ambitions","Appoints","Global","Serve","VCCP","Wimbledon"],"articleSection":["Advertising"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=130545#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=130545","url":"https:\/\/fivemor.com\/?p=130545","name":"Wimbledon appoints VCCP to serve up its global ambitions - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=130545#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=130545#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-13-at-09.56.05.png","datePublished":"2025-03-13T10:50:05+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=130545#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=130545"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=130545#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-13-at-09.56.05.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-13-at-09.56.05.png","width":1024,"height":570},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=130545#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"Wimbledon appoints VCCP to serve up its global ambitions"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/130545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=130545"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/130545\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/130547"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=130545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=130545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=130545"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=130545"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=130545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}