{"id":130342,"date":"2025-03-13T08:52:07","date_gmt":"2025-03-13T08:52:07","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/how-marketers-are-using-ai-for-writing-survey\/"},"modified":"2025-03-13T08:52:07","modified_gmt":"2025-03-13T08:52:07","slug":"how-marketers-are-using-ai-for-writing-survey","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=130342","title":{"rendered":"How Marketers Are Using AI for Writing [Survey]"},"content":{"rendered":"


\n<\/p>\n

There’s a lot of debate about how AI can be used in writing. Is it the future, or is it ruining the internet with bad content? While the debate continues, we decided to gather data.<\/p>\n

We surveyed over 50 marketers, from freelance writers to C-suite executives, on how they’re using AI to produce marketing content today.<\/p>\n

We received extremely detailed responses about the processes they’re using, the strengths and weaknesses of AI writing, the tools they rely on, and more.<\/p>\n

Below is an analysis of those responses.<\/p>\n

You can also download a spreadsheet of every single response by signing up for our newsletter<\/a>. If you\u2019re already subscribed, just check your email.<\/p>\n

Survey demographics: Who we asked & selection bias<\/strong><\/h2>\n

We sent this survey to our email list and shared it on social media. We estimate that it reached an audience of over 5,000 marketers. We received 53 responses.<\/p>\n

That\u2019s a roughly<\/em> 1% response rate from \u201csaw it\u201d to \u201cfilled it in\u201d.<\/p>\n

Why does this matter? Because it\u2019s extremely likely that the 1% who responded are more enthusiastic about AI <\/em>than those that didn\u2019t. This is known as survey selection bias<\/a>.<\/p>\n

As a result, our data likely over-represents marketers who like AI<\/strong>, and under-represents marketers who either haven\u2019t tried it or maybe have tried it and didn\u2019t like it.<\/p>\n

Of the respondents, 84% identified as being in marketing roles.<\/p>\n

The roles were fairly evenly distributed across freelance writers, employees, management, and executives. <\/strong><\/p>\n

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\"Job<\/figure>\n<\/div>\n

A majority of the respondents were in the U.S. or Europe:<\/strong><\/p>\n

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\"What<\/figure>\n<\/div>\n

Most writers and marketers are using ChatGPT<\/strong><\/h3>\n

We asked respondents about the AI tools they use in an open-ended<\/em> question, allowing them to list multiple tools, list obscure AI tools, or self-built models.<\/p>\n

We manually categorized each response into one of the tools below:<\/p>\n

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\"AI<\/figure>\n<\/div>\n

The results are overwhelmingly dominated by ChatGPT \u2014 90% of the responses mentioned it. So the data below reflect marketers in various roles, mostly in the U.S. and Europe, primarily using ChatGPT<\/strong>, followed by the other two members of the current AI \u201cbig three,\u201d Claude and Gemini.<\/p>\n

83% of marketers have published AI-assisted content<\/h2>\n

The first and most fundamental part of this survey was to understand how much<\/em> marketers are using AI assistance in writing.<\/p>\n

We asked: Have you published AI-assisted content at all, ever?<\/strong><\/p>\n

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\"Have<\/figure>\n<\/div>\n

Benji and I were shocked that this number was so high. We can\u2019t say what number we expected, but it definitely wasn\u2019t 83%.<\/p>\n

This means that, in 2024, when large language models and AI tools are<\/em> still in their early stages<\/em>, the vast majority of marketers are already using them \u2014 not just for fun, but for actual published content.<\/p>\n

This is significant. It means AI writing is happening. It\u2019s here \u2014 whether we like it or not. And if it\u2019s 83% today, what will it be next year or in 3 years?<\/p>\n

But let\u2019s be careful. This stat doesn\u2019t<\/em> mean a few things:<\/p>\n

    \n
  1. \n

    It doesn\u2019t mean 83% of words <\/em>in marketing copy are AI-generated.<\/strong> As we\u2019ll discuss below, marketers are using AI in a variety of ways, from seeding ideas to solving tricky wording issues. Most are not just asking ChatGPT to write entire blog posts.<\/p>\n<\/li>\n

  2. \n

    It doesn\u2019t mean this writing is good. <\/strong>Below, we discuss how the biggest complaint \u2014 even of these 83% \u2018yes\u2019 respondents \u2014 is the hours of editing required to turn it into something publishable.<\/p>\n<\/li>\n<\/ol>\n

    Most have published many AI-assisted pieces, not just one<\/strong><\/h3>\n

    We asked: How many pieces have you published that were assisted or written by AI?<\/strong><\/p>\n

    This question aimed to verify whether we\u2019re talking about marketers using AI assistance regularly or just dabbling in it once or twice.<\/p>\n

    \n
    \"How<\/figure>\n<\/div>\n

    Over half of the respondents had published more than 5<\/em> pieces with AI assistance.<\/p>\n

    This shows that marketers aren\u2019t just dabbling; they\u2019re consistently using AI assistance in their writing.<\/p>\n

    Those who aren\u2019t using AI assistance cite poor writing quality<\/h2>\n

    Next, we asked the 9 respondents who said they aren’t using AI: why not?<\/strong> The majority pointed to concerns about the quality of AI writing.<\/p>\n

    Here are some examples:<\/p>\n