{"id":129364,"date":"2025-03-12T22:32:10","date_gmt":"2025-03-12T22:32:10","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/born-irish-whiskey-launches-alternative-comedy-campaign-for-st-patricks-day-202\/"},"modified":"2025-03-12T22:32:10","modified_gmt":"2025-03-12T22:32:10","slug":"born-irish-whiskey-launches-alternative-comedy-campaign-for-st-patricks-day-202","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=129364","title":{"rendered":"Born Irish Whiskey Launches Alternative Comedy Campaign\u00a0for St Patrick\u2019s Day 202"},"content":{"rendered":"


\n<\/p>\n

In the lead-up to St Patrick\u2019s Day, Born Irish Whiskey is once again ripping up the rulebook with the launch of its bold new Paddy\u2019s Day<\/em> campaign. Running from 1st to 17th March, the campaign brings Born Irish\u2019s signature alternative edge to the biggest day in the Irish calendar, blending comedy, creativity and whiskey in equal measure.<\/p>\n

Following the success of Born Irish\u2019s unconventional takes on Halloween and Christmas, this year\u2019s St Patrick\u2019s Day activity builds on the brand\u2019s ongoing partnerships with some of the freshest talent in alternative comedy. Born Irish has collaborated with local comedians including James McKegney, Aaron Butler, Saul Duffin and Ciaran Franco to create a series of social media and YouTube sketches.<\/p>\n

The creative twist? The sketches play out like a festive build-up to Christmas \u2014 only it\u2019s St Patrick\u2019s Day they\u2019re preparing for. From opening an advent calendar and hanging decorations to practising the perfect bar order in the mirror, the campaign playfully reimagines Paddy\u2019s Day as the most wonderful time of the year.<\/p>\n

To bring the campaign to life, Born Irish has also created bespoke Paddy\u2019s Day merchandise in collaboration with local illustrator Thomas Bannon. Limited edition Born Irish t-shirts and scarves will appear throughout the sketches, be available for purchase, and feature in giveaways for consumers and bar staff.<\/p>\n

As part of the celebrations, Born Irish is hosting the Midnight Gass<\/em> Comedy Event at Ulster Sports Club, Belfast, on Sunday 16th March \u2014 the eve of St Patrick\u2019s Day. The event will offer an unforgettable night of stand-up from Northern Ireland\u2019s finest comedians, two complimentary Born Irish serves, and the chance to snap up exclusive merchandise. Tickets will be available to win via Born Irish Whiskey\u2019s social channels.<\/p>\n

\"\"<\/a><\/figure>\n

Ali Pickering, Chief Marketing Officer at Drinksology Kirker Greer, commented:<\/p>\n

\u201cBorn Irish Whiskey was created to break the rules \u2014 from its bold look to its unexpected taste \u2014 so working with alternative comedy talent is the perfect way to bring the brand to life. This St Patrick\u2019s Day campaign is just one part of a wider marketing investment in Born Irish. Alongside social media content and influencer partnerships, we\u2019re driving trial in bars through fun activations like Whiskey Pong, building visibility in retail, and preparing to launch a high-impact London Underground campaign. Expect even more rule-breaking from Born Irish Whiskey in 2025.\u201d<\/p>\n

The campaign will also be amplified with influencer collaborations, gifting limited edition merchandise to influential voices across the UK and Ireland, including Scottish Drink Influencer of the Year 2024 Inka Larissa, The Mindful Mixologist, Kitty Cowell, Laura Lucas and renowned tattoo artist Jamie Mattocks.<\/p>\n

The post Born Irish Whiskey Launches Alternative Comedy Campaign\u00a0for St Patrick\u2019s Day 202<\/a> appeared first on Bar Magazine<\/a>.<\/p>\n\n","protected":false},"excerpt":{"rendered":"

In the lead-up to St Patrick\u2019s Day, Born Irish Whiskey is once again ripping up the rulebook with the launch of its bold new Paddy\u2019s Day campaign. Running from 1st to 17th March, the campaign brings Born Irish\u2019s signature alternative edge to the biggest day in the Irish calendar, blending comedy, creativity and whiskey in […]<\/p>\n","protected":false},"author":1,"featured_media":129365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[4746,6325,56395,9489,467,16427,10851,18732,5099],"dealstore":[],"offerexpiration":[],"class_list":["post-129364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alcohol","tag-alternative","tag-born","tag-campaignfor","tag-comedy","tag-day","tag-irish","tag-launches","tag-patricks","tag-whiskey"],"yoast_head":"\nBorn Irish Whiskey Launches Alternative Comedy Campaign\u00a0for St Patrick\u2019s Day 202 - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=129364\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Born Irish Whiskey Launches Alternative Comedy Campaign\u00a0for St Patrick\u2019s Day 202 - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"In the lead-up to St Patrick\u2019s Day, Born Irish Whiskey is once again ripping up the rulebook with the launch of its bold new Paddy\u2019s Day campaign. Running from 1st to 17th March, the campaign brings Born Irish\u2019s signature alternative edge to the biggest day in the Irish calendar, blending comedy, creativity and whiskey in […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=129364\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-12T22:32:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Born-Irish-Whiskey-St-Patricks-Day-Campaign-Image-1024x576.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=129364#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=129364\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Born Irish Whiskey Launches Alternative Comedy Campaign\u00a0for St Patrick\u2019s Day 202\",\"datePublished\":\"2025-03-12T22:32:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=129364\"},\"wordCount\":477,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=129364#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Born-Irish-Whiskey-St-Patricks-Day-Campaign-Image-1024x576.jpg\",\"keywords\":[\"alternative\",\"Born\",\"Campaignfor\",\"comedy\",\"Day\",\"Irish\",\"launches\",\"Patricks\",\"Whiskey\"],\"articleSection\":[\"Alcohol\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=129364#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=129364\",\"url\":\"https:\/\/fivemor.com\/?p=129364\",\"name\":\"Born Irish Whiskey Launches Alternative Comedy Campaign\u00a0for St Patrick\u2019s Day 202 - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=129364#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=129364#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Born-Irish-Whiskey-St-Patricks-Day-Campaign-Image-1024x576.jpg\",\"datePublished\":\"2025-03-12T22:32:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=129364#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=129364\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=129364#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Born-Irish-Whiskey-St-Patricks-Day-Campaign-Image-1024x576.jpg\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Born-Irish-Whiskey-St-Patricks-Day-Campaign-Image-1024x576.jpg\",\"width\":1024,\"height\":576},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=129364#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Born Irish Whiskey Launches Alternative Comedy Campaign\u00a0for St Patrick\u2019s Day 202\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Born Irish Whiskey Launches Alternative Comedy Campaign\u00a0for St Patrick\u2019s Day 202 - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=129364","og_locale":"en_US","og_type":"article","og_title":"Born Irish Whiskey Launches Alternative Comedy Campaign\u00a0for St Patrick\u2019s Day 202 - Som2ny Network","og_description":"In the lead-up to St Patrick\u2019s Day, Born Irish Whiskey is once again ripping up the rulebook with the launch of its bold new Paddy\u2019s Day campaign. Running from 1st to 17th March, the campaign brings Born Irish\u2019s signature alternative edge to the biggest day in the Irish calendar, blending comedy, creativity and whiskey in […]","og_url":"https:\/\/fivemor.com\/?p=129364","og_site_name":"Som2ny Network","article_published_time":"2025-03-12T22:32:10+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Born-Irish-Whiskey-St-Patricks-Day-Campaign-Image-1024x576.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=129364#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=129364"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"Born Irish Whiskey Launches Alternative Comedy Campaign\u00a0for St Patrick\u2019s Day 202","datePublished":"2025-03-12T22:32:10+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=129364"},"wordCount":477,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=129364#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Born-Irish-Whiskey-St-Patricks-Day-Campaign-Image-1024x576.jpg","keywords":["alternative","Born","Campaignfor","comedy","Day","Irish","launches","Patricks","Whiskey"],"articleSection":["Alcohol"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=129364#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=129364","url":"https:\/\/fivemor.com\/?p=129364","name":"Born Irish Whiskey Launches Alternative Comedy Campaign\u00a0for St Patrick\u2019s Day 202 - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=129364#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=129364#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Born-Irish-Whiskey-St-Patricks-Day-Campaign-Image-1024x576.jpg","datePublished":"2025-03-12T22:32:10+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=129364#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=129364"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=129364#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Born-Irish-Whiskey-St-Patricks-Day-Campaign-Image-1024x576.jpg","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Born-Irish-Whiskey-St-Patricks-Day-Campaign-Image-1024x576.jpg","width":1024,"height":576},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=129364#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"Born Irish Whiskey Launches Alternative Comedy Campaign\u00a0for St Patrick\u2019s Day 202"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/129364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=129364"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/129364\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/129365"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=129364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=129364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=129364"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=129364"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=129364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}